Maestro

SumUp, Mastercard Offer 12‑Month Free Card Trial

The initiative "Deutschland zahlt digital," in partnership with SumUp and Mastercard, offers merchants who currently do not accept card payments a risk-free way to test card acceptance for 12 months. The trial waives transaction fees for up to €50,000 in turnover, has no monthly fixed costs or contract commitment, and reimburses the purchase price of the SumUp Solo Lite terminal after registration. After the trial merchants may continue under two pricing models (1.39% per transaction with no monthly fee, or 0.79% per transaction with a €19 monthly fee). The article cites survey data from the initiative showing rising in-store demand for cashless payments and outlines device capabilities and operational benefits for small businesses.

Equativ Launches Maestro: Revolutionizing Programmatic Ad Management

Equativ announced Maestro by Equativ, a renamed upgrade to its all-in-one curation platform Equativ Buyer Connect (EBC). The upgrade centralises programmatic campaign management and gives ad buyers access to high-quality, scaled supply. Since launching the platform four years ago, Equativ has gathered feedback from more than 500 media agencies—including all six of the Big Six—publishers, and data curators, resulting in over 30,000 curated deals. Maestro by Equativ features an enhanced interface that enables curators to define precise criteria for ad placements while upholding brand safety, relevance, and sustainability. It now integrates with more than 70 DSPs and over 30 data providers (e.g., LiveRamp, Lotame, IAS, Audigent) across 19 countries. New capabilities include first-party data integration, cookieless solutions, alternative IDs, Meta deals for optimization, and direct campaign activation. Planned features from Sharethrough and GreenPMPs addressing Scope3 emissions are highlighted as part of the ongoing evolution.