Observed Signal · Sep 10, 2026 · Partnership · Source: XroadMedia · Impact: 3.5/5
Royal Media Services Partners with XroadMedia to Deliver Personalized News Feeds Across Different Media Formats
Royal Media Services (RMS), a Kenyan media company, partnered with XroadMedia to deliver personalized news feeds across its Citizen Digital platform, covering video, articles, and audio. Following a successful trial, XroadMedia completed the integration in less than two months, resulting in the first personalized news feed in the region. One year after rollout, average sessions per active user increased by 21.8%.
This deployment marks the first personalized news feed in the region, demonstrating how AI-driven personalization can increase user engagement for a major African media company. It also strengthens XroadMedia's footprint in broadcast and digital media across emerging markets.
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Key Takeaways & Evidence Grounding
- Royal Media Services (RMS) selected XroadMedia to deliver personalized news feeds across its Citizen Digital platform in Kenya.
- XroadMedia completed the integration in less than two months after a successful trial period.
- Citizen Digital is the first news and entertainment app in the region to shift from an editor-driven to a personalized newsfeed.
- One year after rolling out personalization, average sessions per active user increased by 21.8%.
- The personalized feed covers video, articles, and audio content.
Connected Companies & Entities
2 Entities mapped“XroadMedia is the AI personalization provider that developed and integrated the personalized news feed for Royal Media Services.”
“Vodafone is mentioned as one of XroadMedia's global clients, highlighting the company's existing portfolio in media personalization.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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