Amagi
Amagi is a cloud platform for FAST, OTT operations and CTV monetisation.
Amagi operates in the AdTech Vendor segment.
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Distinction
This is a B2B cloud media operations and CTV monetisation company, not a consumer streaming service. It should also not be confused with a pure broadcaster, studio or standalone ad network.
- Founded
- 2008
- Headquarters
- Raj Alkaa Park, Sy. No. 29/3 & 32/2, 4th Floor, Kalena Agrahara Village, Begur Hobli, Bengaluru - 560076, Karnataka, India
- Core Segment
- AdTech Vendor
- Company Size
- 501–1,000
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Amagi
Amagi: About
Amagi provides cloud-native software and infrastructure for the operational layer of streaming television. It creates value by replacing fragmented broadcast hardware and point tools with an integrated platform that covers preparation, playout, distribution, monetisation and analytics. It also extends into transaction-driven advertising by connecting inventory owners with demand through server-side ad insertion and a CTV advertising marketplace.
Products & Services in Categories
Verified structural categorizations from the graph
Amagi: Market Position
Amagi is a cloud media technology company serving broadcasters, content owners, streaming platforms and media operations teams. Its core business is software for running live, linear and video-on-demand streaming workflows, including content ingest, scheduling, cloud playout, distribution, analytics and remote production. It is particularly oriented around FAST and OTT environments, where customers use the platform to launch, manage and scale channels without relying on traditional broadcast infrastructure.
Amagi: Key Competitors & Alternatives
→ View full competitor landscapeAmagi: Frequently Asked Questions
What is Amagi?
Amagi is a cloud media technology company that provides software for FAST, OTT and linear streaming operations, plus CTV monetisation tools.
Who uses Amagi?
Broadcasters, content owners, streaming platforms, channel operators, media operations teams, advertisers and agencies use its products.
How does Amagi make money?
It earns subscription revenue from cloud software modules and transaction or revenue-share income from SSAI and its CTV advertising marketplace.
Go deeper into the Amagi ecosystem
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