Amagi
Amagi is a cloud platform for FAST, OTT operations and CTV monetisation.
Analyst Perspective
Amagi is a cloud media technology company serving broadcasters, content owners, streaming platforms and media operations teams. Its core business is software for running live, linear and video-on-demand streaming workflows, including content ingest, scheduling, cloud playout, distribution, analytics and remote production. It is particularly oriented around FAST and OTT environments, where customers use the platform to launch, manage and scale channels without relying on traditional broadcast infrastructure.
Analyst Signal Briefing
Updated: 21 Aug 2026Building on record Q1 results, Amagi has accelerated its European expansion by appointing Martin Wacker and Thomas d'Hérouville to lead sales across the DACH, France, Benelux, and Nordic regions, while supporting ABC Commercial’s FAST channel launches on LG Smart TVs. The company’s June 2026 AIRTIME report confirms a 55% year-on-year increase in FAST viewing hours, driving a transition towards AI-led agentic operations. Alongside ongoing innovations in contextual in-scene advertising with partner Anoki, Amagi scheduled a board meeting for 13 August 2026 to approve financial results for the quarter ended 30 June.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Amagi
Category Differentiation
This is a B2B cloud media operations and CTV monetisation company, not a consumer streaming service. It should also not be confused with a pure broadcaster, studio or standalone ad network.
Amagi: About
Amagi provides cloud-native software and infrastructure for the operational layer of streaming television. It creates value by replacing fragmented broadcast hardware and point tools with an integrated platform that covers preparation, playout, distribution, monetisation and analytics. It also extends into transaction-driven advertising by connecting inventory owners with demand through server-side ad insertion and a CTV advertising marketplace.
How Amagi Works & Monetises
Business model analysis and core revenue streams
Amagi uses a hybrid monetisation model. The main layer is SaaS-style platform revenue from licensing cloud modules for playout, workflow orchestration, media management, analytics and production operations. A second layer comes from advertising-related take rates and revenue-share arrangements through its SSAI product and CTV/FAST marketplace, where it participates in monetisation of customer inventory via programmatic and direct demand.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Amagi: Key Competitors & Alternatives
- Analyze Profile →
Cloud software for live broadcast production, routing and channel monetisation.
Recent Signals (Amagi)
Amagi Names Thomas d'Hérouville Head of Sales for France, Benelux, and the Nordics, Advancing its European Expansion
Amagi Names Thomas d'Hérouville Head of Sales for France, Benelux, and the Nordics, Advancing its European Expansion August 20, 2026 | LONDON
Read original sourceCNN’s FAST Channel CNN Headlines Hits First-Year Milestone
CNN is marking the first year of its free, ad-supported FAST channel, CNN Headlines. The channel soft-launched in July 2025 and added a 5 p.m. newscast in August 2025 to complete its rollout. CNN Headlines has shown strong audience growth: the channel nearly doubled its audience since January and reported quarterly gains versus a year earlier. CNN Headlines has expanded distribution through device and TV partners and is overseen by Melody Taylor, senior director of U.S. programming at CNN and executive producer of the channel.
Read original sourceAmagi Appoints Martin Wacker to Lead Sales for DACH, Strengthening European Expansion
Amagi announced the appointment of Martin Wacker to lead sales for the DACH region, underscoring its European expansion. The newsroom also added a separate press release about ABC Commercial launching four FAST channels on LG Smart TVs.
Read original sourceAmagi: Frequently Asked Questions
What is Amagi?
Amagi is a cloud media technology company that provides software for FAST, OTT and linear streaming operations, plus CTV monetisation tools.
Who uses Amagi?
Broadcasters, content owners, streaming platforms, channel operators, media operations teams, advertisers and agencies use its products.
How does Amagi make money?
It earns subscription revenue from cloud software modules and transaction or revenue-share income from SSAI and its CTV advertising marketplace.
Company Facts
- Founded
- 2008
- Headquarters
- Raj Alkaa Park, Sy. No. 29/3 & 32/2, 4th Floor, Kalena Agrahara Village, Begur Hobli, Bengaluru - 560076, Karnataka, India
- Core Segment
- AdTech Vendor
- Company Size
- 501–1,000
- Official Link
- amagi.com