Amagi
Cloud platform for FAST, OTT operations and CTV monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Amagi Media Labs Limited
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- Raj Alkaa Park, Sy. No. 29/3 & 32/2, 4th Floor, Kalena Agrahara Village, Begur Hobli, Bengaluru - 560076, Karnataka, India
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Ticker
- AMAGI
- Official website
- amagi.com
What Amagi does
Amagi provides cloud-native software and infrastructure for the operational layer of streaming television. It creates value by replacing fragmented broadcast hardware and point tools with an integrated platform that covers preparation, playout, distribution, monetisation and analytics. It also extends into transaction-driven advertising by connecting inventory owners with demand through server-side ad insertion and a CTV advertising marketplace.
Category differentiation
This is a B2B cloud media operations and CTV monetisation company, not a consumer streaming service. It should also not be confused with a pure broadcaster, studio or standalone ad network.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Amagi is a cloud media technology company serving broadcasters, content owners, streaming platforms and media operations teams. Its core business is software for running live, linear and video-on-demand streaming workflows, including content ingest, scheduling, cloud playout, distribution, analytics and remote production. It is particularly oriented around FAST and OTT environments, where customers use the platform to launch, manage and scale channels without relying on traditional broadcast infrastructure.
Company news briefing
Briefing updated:
Amagi continues to drive its European expansion with key regional sales leadership appointments for the DACH region, France, Benelux, and the Nordics, supported by a 32% year-over-year revenue growth trajectory. The company has advanced its product portfolio through the launch of Newspulse, an agentic AI system for newsrooms, and the migration of Law&Crime's Court TV to Amagi CLOUDPORT. Furthermore, Amagi announced plans to showcase four AI-native innovations aimed at powering media's next growth curve at IBC 2026.
Business model & monetisation
Amagi uses a hybrid monetisation model. The main layer is SaaS-style platform revenue from licensing cloud modules for playout, workflow orchestration, media management, analytics and production operations. A second layer comes from advertising-related take rates and revenue-share arrangements through its SSAI product and CTV/FAST marketplace, where it participates in monetisation of customer inventory via programmatic and direct demand.
- Cloud streaming operations software
- SaaS subscriptions for workflow, playout, distribution and production modules
- Advertising monetisation infrastructure
- Revenue share and take-rate from SSAI and ad delivery
- CTV advertising marketplace
- Transaction-linked marketplace monetisation
- Analytics and reporting products
- Software licensing and platform subscriptions
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Amagi Corporation
IAB vendor record: 1254
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 3, 4, 5, 6
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 284 · amagi.com
Products & market categories
Competitors & alternatives
- Broadpeak
Video streaming infrastructure software for OTT, telecom and broadcaster operators.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
LA PLAY 2026 Recap: What's next for streaming & broadcast
Recorded impact score: 2/5
Tuesday, Sept. 29 marked Amagi’s fifth annual LA FAST conference. Even though this was our fifth version, this one felt different. And not just...
FAST Channels Need Data Transparency to Prove Value
Connected TV (CTV) · Recorded impact score: 2/5
An industry opinion column argues that FAST platforms are hindering the growth of ad-supported TV by withholding crucial audience data from channel operators and advertisers. Despite significant growth in FAST viewership, the lack of independent measurement and transparency undermines advertiser trust and suppresses CPMs. The piece cites specific statistics on viewing hours and revenue declines, and calls for baseline device-level verification to restore confidence in the category.
- FAST viewing hours in the US grew 43% year-over-year through August 2025, reaching 1.8 billion hours (ComScore).
- Global FAST viewing hours grew 55% year-over-year through mid-2026 (Amagi).
IBC 2026: Amagi to Showcase Four AI-Native Innovations Built to Power Media’s Next Growth Curve
Recorded impact score: 4/5
Amagi announces it will showcase four AI-native innovations at IBC 2026, aimed at powering media's next growth curve. The announcement was made on September 9, 2026, in London.
Amagi launches Newspulse, an agentic AI system for newsrooms
Recorded impact score: 4/5
Amagi Newspulse autonomously curates and reframes distinct stories from live news content to produce publish-ready stories across social and digital destinations.
Amagi: Streaming App Company Profile
Connected TV (CTV) & OTT · Recorded impact score: 1/5
This State of Streaming publisher page is a company profile for Amagi, listed as a 'Streaming App' with a link to the company's website. The page highlights State of Streaming coverage of an 'Amagi Report' (Oct 2025) titled "Live Sports Are Now Kingmakers for Free Streaming TV" and promotes State of Streaming resources including a 2026 Advertiser's Guide eBook. The page is a directory/profile entry rather than a news article or press release and aggregates links to related State of Streaming analysis and podcasts.
- Amagi is listed on State of Streaming as a 'Streaming App' company profile.
- Amagi's official website is https://www.amagi.com/ (linked on the profile).
Explore company relationships
Questions about Amagi
What is Amagi?
Amagi is a cloud media technology company that provides software for FAST, OTT and linear streaming operations, plus CTV monetisation tools.
Who uses Amagi?
Broadcasters, content owners, streaming platforms, channel operators, media operations teams, advertisers and agencies use its products.
How does Amagi make money?
It earns subscription revenue from cloud software modules and transaction or revenue-share income from SSAI and its CTV advertising marketplace.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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