Frequency
Frequency is a cloud software for building and operating streaming TV channels.
Analyst Perspective
Frequency is a private US-based B2B streaming infrastructure company that provides software and managed services for creating, scheduling, distributing and operating linear streaming television channels. Its platform is aimed at broadcasters, content owners, studios, OTT operators, news organisations and sports rights holders that want to launch or manage FAST, OTT and CTV channels without building the full workflow stack internally. The company appears to generate revenue through a mix of SaaS subscription fees for its cloud playout and channel operations platform, service fees for managed channel operations, and distribution-related fees tied to delivery across partner platforms. Its value proposition is operational simplification: turning content libraries and live feeds into broadcast-grade streaming channels, then distributing them across a wide set of connected TV and OTT endpoints.
Analyst Signal Briefing
Updated: 28 Jul 2026Frequency continues to expand its leadership under James Smith, General Manager of Monetisation, while scaling its In-Scene Advertising suite for FAST channels. This solution utilises a proprietary scene-intelligence layer to categorise content and insert non-intrusive formats like L-Shape and Overlay via programmatic partner OpenGlass. These developments bolster Frequency's established role in cross-channel monetisation, which includes providing workflow automation for DAX’s Premium Podcast Network to streamline the delivery of host-read creative in the digital audio sector.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Frequency
Category Differentiation
This company is not a consumer radio service or frequency spectrum business. It is a B2B streaming television infrastructure provider focused on channel creation, playout, distribution and managed operations for FAST, OTT and CTV.
Frequency: About
Frequency operates a B2B infrastructure and services model for streaming television. It sells software that helps media companies convert video libraries and live feeds into linear channels, automate scheduling and playout, manage metadata and rights, insert advertising cues, and distribute channels to FAST and OTT destinations. It complements the software with outsourced managed services for clients that want Frequency to run channel operations on their behalf.
How Frequency Works & Monetises
Business model analysis and core revenue streams
Frequency monetises through recurring SaaS subscriptions and per-channel pricing for its cloud-native channel creation and playout platform. It also charges managed service fees for outsourced channel setup, programming, scheduling, distribution support and optimisation, and likely earns distribution-related fees for delivery and platform onboarding across its network integrations. Advertising monetisation is enabled through ad insertion and channel monetisation workflows, but the core model appears to be software and service revenue rather than direct media ownership.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Frequency)
New AMP Consortium Seeks Podcast Measurement Standard
A new industry consortium called the Alliance for Measurement in Podcasting (AMP) has launched, led by Sounds Profitable and backed notably by Spotify, releasing 48-page "accords" that propose standardized definitions and approaches for podcast measurement. AMP recommends defining a "play" as 30 seconds of listenership, counting an "impression" when any part of an ad is played, and using anonymized playback data or a shared industry clean room for attribution. The article argues the podcast ad market (roughly $2 billion) remains highly fragmented due to platform behaviors (Apple, Spotify, Google) and the growth of video podcasting, host-read/baked-in ads, and platform-specific ad servers, making programmatic reach and reliable attribution difficult today.
Read original sourceFrequency: Digital Video Publisher (Los Angeles)
Frequency is a media and entertainment company that produces and distributes digital video content and programming. The company is headquartered in Los Angeles, California and was founded in 2010. State of Streaming lists Frequency in its directory, links to the company's website and press page, and references recent SOS coverage including a June 2026 piece titled “Frequency Wants to Change FAST's Ad Unit, Not Add More Pods.” The profile provides basic corporate metadata (HQ, founding year, website, LinkedIn) and links to related State of Streaming resources and coverage.
Read original sourceMeasurement Is Key to Scaling Digital Audio
The article examines how measurement capabilities are central to unlocking scale in digital audio advertising. DAX, an audio-focused SSP and sales house, aggregates fragmented audio inventory to reach advertisers and claims broad reach across the U.S. audio landscape, but advertisers increasingly demand outcome-based measurement. Buyers like Talkspace use attribution, surveys, brand-lift studies and incrementality testing to evaluate podcast campaigns, while publishers such as AccuRadio rely on partners like DAX for sales distribution. DAX’s Premium Podcast Network — powered by Frequency’s workflow automation — seeks to scale host-read creative across many shows. The piece highlights remaining measurement gaps (notably smart-speaker consumption) and argues that packaging fragmented inventory into audience buys plus robust measurement is essential for growing audio ad budgets.
Read original sourceFrequency: Frequently Asked Questions
What is Frequency?
Frequency is a B2B streaming infrastructure company that helps media owners create, operate and distribute linear streaming television channels.
Who uses Frequency?
Broadcasters, content owners, studios, local TV stations, news organisations, OTT operators and sports rights holders use its software and managed services.
How does Frequency make money?
It makes money through SaaS subscriptions, per-channel pricing, managed service fees and distribution-related revenue tied to channel operations and delivery.
Company Facts
- Founded
- 2010
- Headquarters
- United States
- Core Segment
- B2B SaaS Provider
- Company Size
- 10–49
- Official Link
- frequency.com