Frequency
Cloud software for building and operating streaming TV channels.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Frequency Networks
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- United States
- Company size
- 10–49
- Market role
- B2B SaaS Provider
- Official website
- frequency.com
What Frequency does
Frequency operates a B2B infrastructure and services model for streaming television. It sells software that helps media companies convert video libraries and live feeds into linear channels, automate scheduling and playout, manage metadata and rights, insert advertising cues, and distribute channels to FAST and OTT destinations. It complements the software with outsourced managed services for clients that want Frequency to run channel operations on their behalf.
Category differentiation
This company is not a consumer radio service or frequency spectrum business. It is a B2B streaming television infrastructure provider focused on channel creation, playout, distribution and managed operations for FAST, OTT and CTV.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Frequency is a private US-based B2B streaming infrastructure company that provides software and managed services for creating, scheduling, distributing and operating linear streaming television channels. Its platform is aimed at broadcasters, content owners, studios, OTT operators, news organisations and sports rights holders that want to launch or manage FAST, OTT and CTV channels without building the full workflow stack internally. The company generates revenue through a mix of SaaS subscription fees for its cloud playout and channel operations platform, service fees for managed channel operations, and distribution-related fees tied to delivery across partner platforms. Its value proposition is operational simplification: turning content libraries and live feeds into broadcast-grade streaming channels, then distributing them across a wide set of connected TV and OTT endpoints.
Company news briefing
Briefing updated:
Building on its leadership under James Smith, Frequency has unveiled its vision for the "Intelligent Channel" at IBC2026. This strategic direction complements the company's rollout of In-Scene Advertising for FAST channels, which uses a scene-intelligence layer to insert non-intrusive formats like L-Shape and Overlay via programmatic partner OpenGlass. Additionally, Frequency continues to support cross-channel monetisation by powering workflow automation for DAX’s Premium Podcast Network to streamline host-read digital audio campaigns.
Business model & monetisation
Frequency monetises through recurring SaaS subscriptions and per-channel pricing for its cloud-native channel creation and playout platform. It also charges managed service fees for outsourced channel setup, programming, scheduling, distribution support and optimisation, and likely earns distribution-related fees for delivery and platform onboarding across its network integrations. Advertising monetisation is enabled through ad insertion and channel monetisation workflows, but the core model is software and service revenue rather than direct media ownership.
- Channel playout and operations software
- SaaS subscription and per-channel fees
- Managed channel services
- Service fee / retainer
- Distribution and platform onboarding
- Service fee or distribution-related charges
- Monetisation enablement for ad-supported channels
- Revenue share or platform-aligned monetisation participation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Frequency Defines the Intelligent Channel at IBC2026
Recorded impact score: 4/5
Frequency announces its vision for the Intelligent Channel at IBC2026, a new press release dated August 27, 2026.
Frequency: Digital Video Publisher (Los Angeles)
Publisher & Media Owner · Recorded impact score: 1/5
Frequency is a media and entertainment company that produces and distributes digital video content and programming. The company is headquartered in Los Angeles, California and was founded in 2010. State of Streaming lists Frequency in its directory, links to the company's website and press page, and references recent SOS coverage including a June 2026 piece titled “Frequency Wants to Change FAST's Ad Unit, Not Add More Pods.” The profile provides basic corporate metadata (HQ, founding year, website, LinkedIn) and links to related State of Streaming resources and coverage.
- Frequency is a media and entertainment company that produces and distributes digital video content and programming.
- Headquarters: Los Angeles, California.
Frequency launches In‑Scene Advertising for FAST
CTV · Recorded impact score: 3/5
Frequency, a B2B SaaS provider powering more than 2,500 streaming channels, launched In‑Scene Advertising on June 1 with four new formats (L-Shape, Double Box, Picture‑in‑Picture and Overlay) that create ad inventory inside running scenes. Its scene‑intelligence layer evaluates assets for brand safety, sentiment, attention, visual clarity, category and scene context, then inserts placement markers without altering the broadcast; the analysis runs inside Frequency's infrastructure. The formats sit inside publishers' pipelines, work with existing server‑side ad insertion, ad servers and measurement vendors, and support both direct‑sold and programmatic demand. OpenGlass is the first programmatic partner. Frequency says publishers can activate the formats without operational changes; the industry will watch whether the new inventory raises CPMs or merely redistributes existing yield.
- Frequency powers more than 2,500 streaming channels for partners including Amazon MGM Studios, BBC Studios and Hearst Television.
- On June 1 Frequency launched In‑Scene Advertising with four formats: L‑Shape, Double Box, Picture‑in‑Picture and Overlay.
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Questions about Frequency
What is Frequency?
Frequency is a B2B streaming infrastructure company that helps media owners create, operate and distribute linear streaming television channels.
Who uses Frequency?
Broadcasters, content owners, studios, local TV stations, news organisations, OTT operators and sports rights holders use its software and managed services.
How does Frequency make money?
It makes money through SaaS subscriptions, per-channel pricing, managed service fees and distribution-related revenue tied to channel operations and delivery.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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