Wiget Group
Wiget Group is a iGaming-focused performance marketing and programmatic ad-tech provider.
Analyst Perspective
Wiget Group AB is a Sweden-based performance marketing and advertising technology company focused on iGaming and affiliate-driven customer acquisition. It operates as both a media arbitrator and an ad-tech vendor: the company runs partner and affiliate programmes, offers demand-side platforms for programmatic buying, and provides a data monetisation product for search affiliates. Its products include Ace for iGaming operators, Marketplace for affiliates and SMB advertisers, React for affiliate data monetisation and remarketing, and a custom ad-tech offering for enterprise clients. The company generates revenue through a mix of media-spend take-rates, platform usage fees, bespoke development and licensing, and ongoing support for custom implementations. Its direct customers are businesses rather than consumers, especially iGaming operators, affiliates, media buyers, performance marketers, and enterprise advertisers that require sector-specific acquisition infrastructure.
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Updated: 29 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Wiget Group
Category Differentiation
Wiget Group is not a consumer gambling operator or betting brand. It is a B2B performance marketing and ad-tech provider serving iGaming advertisers, affiliates, and media buyers.
Wiget Group: About
Wiget Group combines performance marketing intermediation with proprietary ad-tech software. It creates value by giving iGaming operators, affiliates, and advertisers access to programmatic media buying, audience activation, and monetisation tooling tailored to acquisition-led campaigns. The business spans self-serve and managed platform usage, plus custom-built white-label infrastructure for larger clients. This hybrid model lets the company earn both recurring software revenue and variable revenue tied to campaign spend or delivered performance.
How Wiget Group Works & Monetises
Business model analysis and core revenue streams
Wiget Group monetises through a combination of SaaS licensing and programmatic media buying economics. Its DSP products, Ace and Marketplace, generate revenue through platform fees and take-rates on media spend. Ace supports higher-value operator relationships in iGaming, while Marketplace supports scalable self-serve usage for affiliates and SMB advertisers. Custom Ad Tech adds project fees, licensing income, and support retainers for white-label or bespoke deployments. React contributes data-driven monetisation by helping affiliates activate and monetise existing audience traffic.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Wiget Group: Frequently Asked Questions
What is Wiget Group?
Wiget Group is a B2B performance marketing and ad-tech company that provides DSPs, affiliate monetisation tools, and custom advertising technology, with a strong focus on iGaming.
Who uses Wiget Group?
Its users are iGaming operators, performance marketing teams, affiliates, SMB advertisers, search affiliates, and enterprise clients needing bespoke ad-tech infrastructure.
How does Wiget Group make money?
It earns revenue from media-spend take-rates, platform and usage fees, custom development projects, licensing, and support for white-label ad-tech solutions.
Company Facts
- Headquarters
- Sweden
- Core Segment
- Media Arbitrator / Ad Network
- Company Size
- 10–49
- Official Link
- wigetgroup.com