Wiget Group
iGaming-focused performance marketing and programmatic ad-tech provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Wiget Group AB
- Entity type
- COMPANY
- Headquarters
- Sweden
- Company size
- 10–49
- Market role
- Media Arbitrator / Ad Network
- Official website
- wigetgroup.com
What Wiget Group does
Wiget Group combines performance marketing intermediation with proprietary ad-tech software. It creates value by giving iGaming operators, affiliates, and advertisers access to programmatic media buying, audience activation, and monetisation tooling tailored to acquisition-led campaigns. The business spans self-serve and managed platform usage, plus custom-built white-label infrastructure for larger clients. This hybrid model lets the company earn both recurring software revenue and variable revenue tied to campaign spend or delivered performance.
Category differentiation
Wiget Group is not a consumer gambling operator or betting brand. It is a B2B performance marketing and ad-tech provider serving iGaming advertisers, affiliates, and media buyers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Wiget Group AB is a Sweden-based performance marketing and advertising technology company focused on iGaming and affiliate-driven customer acquisition. It operates as both a media arbitrator and an ad-tech vendor: the company runs partner and affiliate programmes, offers demand-side platforms for programmatic buying, and provides a data monetisation product for search affiliates. Its products include Ace for iGaming operators, Marketplace for affiliates and SMB advertisers, React for affiliate data monetisation and remarketing, and a custom ad-tech offering for enterprise clients. The company generates revenue through a mix of media-spend take-rates, platform usage fees, bespoke development and licensing, and ongoing support for custom implementations. Its direct customers are businesses rather than consumers, especially iGaming operators, affiliates, media buyers, performance marketers, and enterprise advertisers that require sector-specific acquisition infrastructure.
Business model & monetisation
Wiget Group monetises through a combination of SaaS licensing and programmatic media buying economics. Its DSP products, Ace and Marketplace, generate revenue through platform fees and take-rates on media spend. Ace supports higher-value operator relationships in iGaming, while Marketplace supports scalable self-serve usage for affiliates and SMB advertisers. Custom Ad Tech adds project fees, licensing income, and support retainers for white-label or bespoke deployments. React contributes data-driven monetisation by helping affiliates activate and monetise existing audience traffic.
- DSP platform revenue from Ace and Marketplace
- Percentage Take-Rate
- Platform access and usage fees
- Software Subscription
- Custom ad-tech development and implementation
- Service Fee
- White-label licensing and support
- Software Subscription
- Affiliate data monetisation via React
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Key Account Manager(Mid-Level) | Sales & Business Development | Stockholm, Sweden |
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Questions about Wiget Group
What is Wiget Group?
Wiget Group is a B2B performance marketing and ad-tech company that provides DSPs, affiliate monetisation tools, and custom advertising technology, with a strong focus on iGaming.
Who uses Wiget Group?
Its users are iGaming operators, performance marketing teams, affiliates, SMB advertisers, search affiliates, and enterprise clients needing bespoke ad-tech infrastructure.
How does Wiget Group make money?
It earns revenue from media-spend take-rates, platform and usage fees, custom development projects, licensing, and support for white-label ad-tech solutions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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