adWMG

The company operates a mixed ad-technology and platform model. On the media side, it runs a game-centric demand-side platform and connected demand for publishers using header bidding, video and programmatic integrations, earning a margin on CPM-based campaigns and revenue-share arrangements with publishers. On the infrastructure side, it offers a hosted, white-label OpenRTB ad exchange platform that other ad-tech firms, SSPs and networks can deploy, creating value by shortening time-to-market and providing integrated fraud and traffic quality controls. Additionally, publisher-facing tools (header bidding wrapper, video player, self-service monetisation console) create value by increasing yield and simplifying operations for publishers, supporting both managed-service and self-service workflows.

WMG International (trading as adWMG) is a UK-based advertising technology company focused on programmatic and gaming-centric media. It operates a game-focused demand-side platform and provides publisher tools including a Prebid.js-based header bidding wrapper, an HTML5 video player, and a white-label OpenRTB ad exchange platform. The company helps publishers monetise web, mobile app, CTV and gaming inventory, and connects advertisers to this supply programmatically.

Revenue is generated through CPM-based media trading where adWMG takes a margin or commission on auctions, plus licence/hosting and implementation fees for its white-label exchange platform, and managed service fees for campaign management and game promotion. Its direct customers are publishers, SSPs, ad networks, exchanges and advertiser/agency buyers running programmatic and gaming campaigns rather than end-consumers.