adWMG

adWMG, presented as WMG International, is a UK-based adtech company that provides programmatic advertising infrastructure for both the supply and demand sides of the market. Its product set includes a publisher monetisation platform, DSP, exchange-related monetisation tools, header bidding products, a video player and white-label RTB infrastructure. The company is positioned around digital publishers, app developers, game publishers, studios, agencies and advertisers, with a recurring emphasis on gaming and app environments. The business appears to make money through a hybrid of software access, infrastructure licensing, managed services and programmatic media economics. On the publisher side it helps clients monetise inventory and improve yield across web, in-app and CTV. On the advertiser side it supports user acquisition and performance campaigns, particularly for games and apps. It also offers managed programme execution for player acquisition and console-focused monetisation support.