KUBICO
iGaming-focused performance agency with a proprietary audience activation platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Bootleg Digital LTD
- Entity type
- COMPANY
- Headquarters
- Old Gloucester St 27, London WC1N 3AX, United Kingdom
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- kubico.com
What KUBICO does
KUBICO operates a hybrid agency-plus-software model. The core business is managed acquisition and retargeting services delivered across search, native, social and programmatic channels, while its proprietary first-party data platform supports audience building, segmentation and cross-channel activation for clients in iGaming. Value is created by combining campaign execution, creative production and audience data into a vertically specialised performance stack aimed at improving conversion outcomes.
Category differentiation
KUBICO is not a consumer gaming operator or casino brand; it is a B2B performance marketing and audience activation provider serving iGaming clients. It is also not a pure standalone CDP vendor, as a substantial part of its offer is managed media and creative services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
KUBICO is the trading brand of Bootleg Digital Ltd, a UK-based performance marketing company focused on iGaming advertisers. It combines managed media buying services across PPC, programmatic, native, paid social, retargeting and creative production with a proprietary data management platform built for first-party audience creation, segmentation and activation. The company makes money primarily from service fees tied to campaign management and media execution, with its iGaming-specific data platform functioning as a performance enabler and differentiator rather than clearly a standalone software product. Its direct customers are iGaming operators, online casinos, sports betting brands and performance marketers that want customer acquisition, retargeting and first-time depositor growth.
Business model & monetisation
Revenue comes mainly from managed service fees attached to paid media execution, including PPC, programmatic, native, social and retargeting campaigns. Commercial structure likely includes campaign management retainers, percentage-of-media-spend fees and potentially performance-linked pricing in iGaming. The proprietary DMP/CDP capability is most plausibly monetised as bundled platform value within service engagements rather than as a clearly separated standalone subscription.
- Managed paid media services
- Service fees and media management charges across PPC, programmatic, native and social
- Retargeting services
- Performance-led managed service, potentially tied to spend or outcomes
- Creative production and landing page work
- Project fees or bundled service retainers
- Proprietary DMP/CDP capability
- Bundled software value within service engagements; standalone pricing unproven
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Bootleg Digital LTD
IAB vendor record: 1155
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 7
- Declared feature IDs
- 3
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about KUBICO
What is KUBICO?
KUBICO is a UK-based performance marketing business for iGaming brands that combines managed media services with a proprietary first-party audience activation platform.
Who uses KUBICO?
Its users are mainly iGaming operators, online casinos, sports betting companies and performance marketing teams buying customer acquisition and retargeting services.
How does KUBICO make money?
It primarily earns revenue from managed service fees linked to paid media execution, with its proprietary data platform supporting and differentiating those engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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