Venatus

Venatus creates value by aggregating premium gaming and entertainment inventory, then matching that supply with both programmatic and direct advertiser demand. On the supply side it provides publishers and game developers with monetisation tooling, yield optimisation, PMP access, adblock recovery and format support. On the demand side it packages curated gaming audiences for brands and agencies through direct sales, private marketplace deals and specialist ad formats such as rewarded video and playable ads. This positions the company as both infrastructure provider and revenue intermediary within the gaming advertising ecosystem.

Venatus is a UK-based advertising technology and media monetisation company focused on gaming and entertainment audiences. Its core offering is Prosper, a publisher monetisation platform that combines programmatic demand, header bidding, private marketplace access, adblock recovery and consent controls. Alongside its platform products, the company also runs managed direct sales services that sell premium inventory from gaming publishers to brands and agencies, and it operates specialist in-game and browser game monetisation offerings including Around the Game and AdinPlay.

The company makes money primarily by taking a share of publisher advertising revenue and advertiser spend flowing through its monetisation stack and managed campaigns. Its customers are digital publishers, browser game developers, gaming media owners, advertisers and agencies seeking access to premium gaming audiences. The business model is therefore a hybrid of adtech infrastructure and media sales representation rather than pure subscription software.