tvScientific by Pinterest
CTV ad buying and measurement platform for performance marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- tvscientific.com
What tvScientific by Pinterest does
The business operates a programmatic CTV advertising platform that intermediates between advertiser demand and premium CTV supply. It creates value by helping buyers execute outcome-driven TV campaigns with direct supply-path access, real-time optimisation and closed-loop attribution. Its commercial engine is based on managing advertising budgets through software rather than licensing a broad horizontal SaaS suite.
Category differentiation
tvScientific by Pinterest is a B2B connected TV advertising platform, not a consumer streaming service or a TV hardware company. It sells software-driven media buying, optimisation and attribution to advertisers and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
tvScientific by Pinterest is an AdTech vendor focused on connected TV advertising for performance marketers, brands and media agencies. Its core product is a self-serve CTV buying platform that lets advertisers plan, activate, optimise and measure campaigns against business outcomes such as conversions, revenue and app installs. The platform combines access to premium CTV inventory, AI-led spend optimisation, audience controls and attribution reporting in a unified workflow. The company generates revenue primarily from media spend transacted through its platform, using a take-rate or platform margin model tied to campaign activation and optimisation. Its customer base is business buyers rather than consumers, with direct users including in-house marketing teams, performance advertisers and agency media teams. Since Pinterest completed the acquisition in February 2026, tvScientific has continued operating under its own brand inside the Pinterest organisation.
Company news briefing
Briefing updated:
tvScientific by Pinterest continues to advance its Connected TV performance ecosystem, integrating Pinterest's taste graph to drive measurable conversion outcomes and reach lifts for clients such as LG. The platform has bolstered its attribution framework through the Certified Measurement Partner Programme with inaugural partners including Singular, INCRMNTAL, Measured, and WorkMagic, alongside its AI-powered Creative Advisor tool to optimise creative performance based on empirical outcomes.
Business model & monetisation
tvScientific monetises through media-spend-linked platform economics. Revenue is driven primarily by a percentage take-rate or margin on connected TV ad spend executed through the platform, with commercial value reinforced by optimisation, targeting and attribution capabilities. Pricing logic is aligned to campaign activation, managed budgets and performance outcomes, while media buying still rests on standard CPM-based inventory transactions.
- CTV media spend executed through platform
- Percentage Take-Rate
- Campaign activation and optimisation usage
- Pay-per-Use
- Measurement and attribution capabilities
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Featured market maps
- Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
tvScientific by Pinterest Launches Certified Measurement Partner Program
Measurement & CTV Measurement · Recorded impact score: 3/5
tvScientific by Pinterest, the Performance TV advertising arm of Pinterest, announced a Certified Measurement Partner Program to recognize measurement providers that meet its standards for accuracy, transparency and performance across Performance TV campaigns. Launch partners INCRMNTAL, Measured, Singular, and WorkMagic will support attribution, incrementality testing, media mix modeling and unified CTV-to-mobile measurement via certified integrations. tvScientific says the program uses proprietary deterministic ID technology and aims to improve advertisers’ ability to prove business outcomes, speed optimization, and provide interoperable measurement choices across connected TV (CTV) streaming environments. Pinterest positions the program as part of a broader vision combining AI-powered optimization, deterministic measurement, and predictive consumer intent signals for Performance TV.
- tvScientific by Pinterest launched a Certified Measurement Partner Program on 2026-07-10 to certify trusted measurement providers for Performance TV campaigns.
- Launch partners are INCRMNTAL, Measured, Singular, and WorkMagic.
Explore company relationships
Questions about tvScientific by Pinterest
What is tvScientific by Pinterest?
tvScientific by Pinterest is a connected TV advertising platform that helps advertisers buy, optimise and measure performance-focused CTV campaigns.
Who uses tvScientific by Pinterest?
Its users are performance marketers, brand marketing teams, app advertisers, media agencies and analytics teams buying or measuring CTV advertising.
How does tvScientific by Pinterest make money?
It makes money primarily from media spend transacted through its platform, typically via a take-rate or margin tied to campaign activation and optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
Continue your research on tvScientific by Pinterest
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.