tvScientific by Pinterest
tvScientific by Pinterest is a cTV ad buying and measurement platform for performance marketers.
Analyst Perspective
tvScientific by Pinterest is an AdTech vendor focused on connected TV advertising for performance marketers, brands and media agencies. Its core product is a self-serve CTV buying platform that lets advertisers plan, activate, optimise and measure campaigns against business outcomes such as conversions, revenue and app installs. The platform combines access to premium CTV inventory, AI-led spend optimisation, audience controls and attribution reporting in a unified workflow. The company generates revenue primarily from media spend transacted through its platform, using a take-rate or platform margin model tied to campaign activation and optimisation. Its customer base is business buyers rather than consumers, with direct users including in-house marketing teams, performance advertisers and agency media teams. Since Pinterest completed the acquisition in February 2026, tvScientific has continued operating under its own brand inside the Pinterest organisation.
Analyst Signal Briefing
Updated: 4 Aug 2026Following its early 2026 acquisition for approximately $465.1 million, tvScientific by Pinterest is scaling its performance CTV capabilities via the new Certified Measurement Partner Programme, featuring partners like Singular and Measured. Integration with Pinterest’s "taste graph" and the AI-powered Creative Advisor has yielded a 65% increase in conversion outcomes and a 13% performance lift, supported by a successful LG case study. These advancements reinforce tvScientific’s deterministic measurement framework as Pinterest navigates intensified competition from Walmart’s $1.4 billion acquisition of CTV platform Vibe.co.
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Key insights about tvScientific by Pinterest
Category Differentiation
tvScientific by Pinterest is a B2B connected TV advertising platform, not a consumer streaming service or a TV hardware company. It sells software-driven media buying, optimisation and attribution to advertisers and agencies.
tvScientific by Pinterest: About
The business operates a programmatic CTV advertising platform that intermediates between advertiser demand and premium CTV supply. It creates value by helping buyers execute outcome-driven TV campaigns with direct supply-path access, real-time optimisation and closed-loop attribution. Its commercial engine is based on managing advertising budgets through software rather than licensing a broad horizontal SaaS suite.
How tvScientific by Pinterest Works & Monetises
Business model analysis and core revenue streams
tvScientific monetises through media-spend-linked platform economics. Revenue is driven primarily by a percentage take-rate or margin on connected TV ad spend executed through the platform, with commercial value reinforced by optimisation, targeting and attribution capabilities. Pricing logic is aligned to campaign activation, managed budgets and performance outcomes, while media buying still rests on standard CPM-based inventory transactions.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (tvScientific by Pinterest)
CTV-first 70/30 Blueprint for Full-Funnel Growth
The article argues that connected TV (CTV) has matured from a branding channel into a measurable performance medium when treated like digital advertising. It recommends a 70/30 media blueprint — 70% investment in CTV and 30% in mobile, OLV, display and pause ads — reinforced by CRM-driven targeting, cross-device measurement, and verifiable incrementality (log-level attribution). The piece cites Pinterest’s acquisition of TVScientific as evidence of the industry shift and highlights a cited campaign where the CTV-first approach produced 2.1x ROAS and a 20-day average time-to-conversion for a high-end fitness e-tailer.
Read original sourcetvScientific by Pinterest Launches Certified Measurement Partner Program
tvScientific by Pinterest, the Performance TV advertising arm of Pinterest, announced a Certified Measurement Partner Program to recognize measurement providers that meet its standards for accuracy, transparency and performance across Performance TV campaigns. Launch partners INCRMNTAL, Measured, Singular, and WorkMagic will support attribution, incrementality testing, media mix modeling and unified CTV-to-mobile measurement via certified integrations. tvScientific says the program uses proprietary deterministic ID technology and aims to improve advertisers’ ability to prove business outcomes, speed optimization, and provide interoperable measurement choices across connected TV (CTV) streaming environments. Pinterest positions the program as part of a broader vision combining AI-powered optimization, deterministic measurement, and predictive consumer intent signals for Performance TV.
Read original sourcetvScientific Launches Certified Measurement Partner Program
tvScientific by Pinterest announced the launch of a Certified Measurement Partner Program on July 9, 2026 to recognize measurement providers that meet its standards for accuracy, transparency and performance across Performance TV campaigns. Launch partners INCRMNTAL, Measured, Singular and WorkMagic will power the initial rollout, enabling advertisers to access attribution, incrementality testing, media mix modeling, mobile measurement and causal solutions tied to Connected TV (CTV) exposure. The program is positioned to provide measurement interoperability with tvScientific’s proprietary deterministic ID technology and to integrate partner analytics into AI-powered optimization and outcome-based buying. Singular is named as the first MMP program partner. Pinterest’s predictive intent signals and tvScientific’s deterministic measurement are described as core capabilities behind the initiative.
Read original sourcetvScientific by Pinterest: Frequently Asked Questions
What is tvScientific by Pinterest?
tvScientific by Pinterest is a connected TV advertising platform that helps advertisers buy, optimise and measure performance-focused CTV campaigns.
Who uses tvScientific by Pinterest?
Its users are performance marketers, brand marketing teams, app advertisers, media agencies and analytics teams buying or measuring CTV advertising.
How does tvScientific by Pinterest make money?
It makes money primarily from media spend transacted through its platform, typically via a take-rate or margin tied to campaign activation and optimisation.
Company Facts
- Founded
- 2020
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- tvscientific.com