TradPlus

TradPlus provides B2B advertising infrastructure for app and CTV monetisation. It creates value by aggregating ad demand, enabling mediation and exchange workflows, and improving inventory yield through bidding, waterfall management and funnel-level reporting. Publishers and developers use its software and SDKs to monetise traffic, while buyers and DSPs use its supply connectivity to access inventory. Revenue is generated mainly from take-rates or revenue shares on ad transactions, with possible supplementary SaaS-style commercial arrangements for exchange infrastructure and enterprise support.

TradPlus is a China-headquartered adtech business operating mobile app and CTV monetisation infrastructure under the TradPlus platform brand. Its products include a mobile ad mediation platform, an ad exchange SaaS layer and a programmatic supply platform that connects developers, publishers, DSPs, agencies and advertisers. The company’s legal owner is Shanghai Shiquan Network Technology Co., Ltd., and available financial evidence indicates it sits within the Easy Click Worldwide Network Technology Co., Ltd. group.

The business makes money primarily from transaction-based economics tied to mediated and programmatic advertising spend rather than from consumer revenue. Its core customers are mobile app developers, publishers, monetisation teams and programmatic buyers that want to aggregate demand, improve yield, run marketplace infrastructure and access in-app or CTV inventory with deeper funnel analytics.