TradPlus
TradPlus is a mobile app monetisation and programmatic supply infrastructure provider.
Analyst Perspective
TradPlus is a China-headquartered adtech business operating mobile app and CTV monetisation infrastructure under the TradPlus platform brand. Its products include a mobile ad mediation platform, an ad exchange SaaS layer and a programmatic supply platform that connects developers, publishers, DSPs, agencies and advertisers. The company’s legal owner is Shanghai Shiquan Network Technology Co., Ltd., and available financial evidence indicates it sits within the Easy Click Worldwide Network Technology Co., Ltd. group. The business makes money primarily from transaction-based economics tied to mediated and programmatic advertising spend rather than from consumer revenue. Its core customers are mobile app developers, publishers, monetisation teams and programmatic buyers that want to aggregate demand, improve yield, run marketplace infrastructure and access in-app or CTV inventory with deeper funnel analytics.
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Key insights about TradPlus
Category Differentiation
TradPlus is an ad monetisation and programmatic supply platform for app and CTV inventory, not a consumer app, trading platform or payment product. It should be distinguished from broader agency buying services because its core offer is infrastructure and marketplace technology.
TradPlus: About
TradPlus provides B2B advertising infrastructure for app and CTV monetisation. It creates value by aggregating ad demand, enabling mediation and exchange workflows, and improving inventory yield through bidding, waterfall management and funnel-level reporting. Publishers and developers use its software and SDKs to monetise traffic, while buyers and DSPs use its supply connectivity to access inventory. Revenue is generated mainly from take-rates or revenue shares on ad transactions, with possible supplementary SaaS-style commercial arrangements for exchange infrastructure and enterprise support.
How TradPlus Works & Monetises
Business model analysis and core revenue streams
The core monetisation model is performance-based adtech infrastructure. TradPlus captures a percentage of advertising spend or publisher revenue flowing through its mediation, exchange and programmatic supply products. VisiM appears to support monetisation through mediated demand routing and yield optimisation, while TPX and VisiX likely generate transaction margins from programmatic and marketplace activity. SaaS positioning suggests additional software or enterprise service revenue may exist, but the dominant model is take-rate and revenue share on media transactions.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (TradPlus)
Google bidding is Now Available on TradPlus VisiM News
Google bidding is now available on TradPlus VisiM, enhancing ad performance for mobile apps.
Read original sourceGoogle Play SDK Index Listed Ad Monetization Platform
TradPlus' powerful platforms and in-depth services enable developers to maximize their ad revenue.
Read original sourceTradPlus and GeoEdge Unite for Safer Ad Experiences
TradPlus, a leading full-solution ad monetisation platform, announced a partnership with GeoEdge to integrate GeoEdge’s ad quality technology into TradPlus’s supply-side platform (SSP). The collaboration aims to fortify TradPlus’s ecosystem against disruptive and harmful advertising by proactively detecting and blocking malvertising, auto-redirects, deceptive creatives, and unsafe ad experiences before they reach users. The integration enables granular ad filtering based on publisher-specific policies while maintaining transparency across ad operations. AppHarbr is noted as extending defence into in-app experiences, broadening the protection beyond web channels. The partners emphasize a safer, higher-quality digital advertising environment for users, publishers, and brands. Quotes from Matt Wang, CEO of TradPlus, highlight the goal of preemptively eliminating disruptive ads and prioritising transparency and safety; Amnon Siev, CEO of GeoEdge, underscored the mutual aim of protecting the mobile advertising ecosystem while sustaining publisher monetisation.
Read original sourceTradPlus: Frequently Asked Questions
What is TradPlus?
TradPlus is a B2B adtech platform focused on mobile app and CTV monetisation through mediation, exchange infrastructure and programmatic supply connectivity.
Who uses TradPlus?
Its users include mobile app developers, publishers, monetisation teams, advertisers, agencies and DSPs that buy or sell in-app and CTV advertising inventory.
How does TradPlus make money?
It primarily earns take-rates and revenue shares on advertising transactions flowing through its mediation, exchange and programmatic supply products, with possible additional SaaS-style platform fees.
Company Facts
- Founded
- 2017
- Headquarters
- CN
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- tradplusad.com