TradPlus
Mobile app monetisation and programmatic supply infrastructure provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Shanghai Shiquan Network Technology Co., Ltd.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- CN
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- tradplusad.com
What TradPlus does
TradPlus provides B2B advertising infrastructure for app and CTV monetisation. It creates value by aggregating ad demand, enabling mediation and exchange workflows, and improving inventory yield through bidding, waterfall management and funnel-level reporting. Publishers and developers use its software and SDKs to monetise traffic, while buyers and DSPs use its supply connectivity to access inventory. Revenue is generated mainly from take-rates or revenue shares on ad transactions, with possible supplementary SaaS-style commercial arrangements for exchange infrastructure and enterprise support.
Category differentiation
TradPlus is an ad monetisation and programmatic supply platform for app and CTV inventory, not a consumer app, trading platform or payment product. It should be distinguished from broader agency buying services because its core offer is infrastructure and marketplace technology.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
TradPlus is a China-headquartered adtech business operating mobile app and CTV monetisation infrastructure under the TradPlus platform brand. Its products include a mobile ad mediation platform, an ad exchange SaaS layer and a programmatic supply platform that connects developers, publishers, DSPs, agencies and advertisers. The company’s legal owner is Shanghai Shiquan Network Technology Co., Ltd., and available financial evidence indicates it sits within the Easy Click Worldwide Network Technology Co., Ltd. group. The business makes money primarily from transaction-based economics tied to mediated and programmatic advertising spend rather than from consumer revenue. Its core customers are mobile app developers, publishers, monetisation teams and programmatic buyers that want to aggregate demand, improve yield, run marketplace infrastructure and access in-app or CTV inventory with deeper funnel analytics.
Business model & monetisation
The core monetisation model is performance-based adtech infrastructure. TradPlus captures a percentage of advertising spend or publisher revenue flowing through its mediation, exchange and programmatic supply products. VisiM supports monetisation through mediated demand routing and yield optimisation, while TPX and VisiX likely generate transaction margins from programmatic and marketplace activity. SaaS positioning suggests additional software or enterprise service revenue may exist, but the dominant model is take-rate and revenue share on media transactions.
- Mediation revenue share
- Percentage take-rate on publisher monetisation routed through mediation
- Programmatic supply transaction margin
- Percentage take-rate on TPX inventory transactions
- Ad exchange SaaS and marketplace fees
- Software subscription and/or transaction-linked platform fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
HONG KONG ZHIONE TECHNOLOGY CO., LIMITED
IAB vendor record: 1298
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 1,243 · tradplusad.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about TradPlus
What is TradPlus?
TradPlus is a B2B adtech platform focused on mobile app and CTV monetisation through mediation, exchange infrastructure and programmatic supply connectivity.
Who uses TradPlus?
Its users include mobile app developers, publishers, monetisation teams, advertisers, agencies and DSPs that buy or sell in-app and CTV advertising inventory.
How does TradPlus make money?
It primarily earns take-rates and revenue shares on advertising transactions flowing through its mediation, exchange and programmatic supply products, with possible additional SaaS-style platform fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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