Traackr
Enterprise software for managing and measuring influencer marketing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Traackr, Inc.
- Entity type
- COMPANY
- Founded
- 2009
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- traackr.com
What Traackr does
Traackr operates a B2B enterprise SaaS model. It sells software subscriptions to organisations running influencer marketing at scale, combining workflow management, creator data, measurement, and benchmarking in a single platform. Value is created by reducing operational fragmentation, improving campaign governance, and giving brands comparable performance metrics across markets and creators.
Category differentiation
Traackr is not an influencer agency, talent manager, or affiliate network. It is enterprise software for creator discovery, programme management, and performance measurement used by brands and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Traackr is a private B2B software company that provides an enterprise influencer marketing platform for brands and agencies. Its platform centralises creator discovery, campaign management, approvals, performance measurement, benchmarking, and reporting, with a particular emphasis on helping large organisations run multi-market creator programmes with greater control and accountability. The company makes money through enterprise SaaS contracts rather than media spend arbitrage. Its commercial positioning is built around annual subscriptions, premium analytics, data access, and proprietary benchmarking through its Brand Vitality Score. Customers are primarily enterprise marketing teams, influencer programme managers, analytics teams, and agency users who need workflow software and performance measurement for creator marketing.
Company news briefing
Briefing updated:
Traackr has formalised significant leadership changes, appointing Ramzi Saba as Chief Technology Officer and Nicolas Chabot as Chief Partnerships Officer. Chabot, a long-term executive and early investor, will now focus on strengthening alliances with social media platforms and technology partners to enrich the company’s offering. These transitions indicate a strategic emphasis on technical infrastructure and ecosystem integration as the enterprise creator marketing sector continues to scale.
Business model & monetisation
Traackr monetises through annual enterprise software subscriptions. Pricing is reported to scale by feature access, data coverage, number of users, and number of markets supported. Commercial upside likely comes from tiered licensing, premium benchmarking and analytics modules such as Brand Leaderboard and VIT, and broader data integration capabilities for enterprise reporting workflows.
- Core enterprise platform subscriptions
- Software Subscription
- Premium analytics and benchmarking modules
- Software Subscription
- Data integration and analytics infrastructure features
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Customer Success Operations Specialist(Mid-Level) | Customer Success Operations | Philippines | |
| Software Engineer(Mid-Level) | Engineering | Mexico |
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Questions about Traackr
What is Traackr?
Traackr is an enterprise influencer marketing software platform used to discover creators, manage campaigns, benchmark performance, and measure ROI.
Who uses Traackr?
Its main users are enterprise brand marketing teams, global influencer programme managers, analytics teams, and agencies running creator marketing programmes.
How does Traackr make money?
It makes money through annual enterprise SaaS subscriptions, with pricing that scales by features, users, data access, and market coverage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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