Traackr

Traackr operates a B2B enterprise SaaS model. It sells software subscriptions to organisations running influencer marketing at scale, combining workflow management, creator data, measurement, and benchmarking in a single platform. Value is created by reducing operational fragmentation, improving campaign governance, and giving brands comparable performance metrics across markets and creators.

Traackr is a private B2B software company that provides an enterprise influencer marketing platform for brands and agencies. Its platform centralises creator discovery, campaign management, approvals, performance measurement, benchmarking, and reporting, with a particular emphasis on helping large organisations run multi-market creator programmes with greater control and accountability.

The company makes money through enterprise SaaS contracts rather than media spend arbitrage. Its commercial positioning is built around annual subscriptions, premium analytics, data access, and proprietary benchmarking through its Brand Vitality Score. Customers are primarily enterprise marketing teams, influencer programme managers, analytics teams, and agency users who need workflow software and performance measurement for creator marketing.