Tapsell
Iranian adtech platform for advertiser and publisher monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Iran
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- tapsell.com
What Tapsell does
Tapsell runs a two-sided advertising marketplace. On one side, it integrates with mobile apps and Persian websites to monetise their inventory through SDKs, web tags, mediation, and managed yield tools. On the other side, it sells that inventory to advertisers and performance marketers through campaign buying, targeting, retargeting, and managed placement services. The company captures value by aggregating scarce local supply, packaging it for demand, and improving campaign and yield performance through platform tooling and service execution.
Category differentiation
Tapsell is an Iranian adtech platform and ad network for advertisers, app developers, and publishers. It is not a consumer app, payment platform, or general-purpose martech suite.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tapsell is an Iran-based advertising technology company that operates a domestic ad network and publisher monetisation platform for Persian mobile apps and websites. Its core business connects advertiser demand with publisher supply across in-app and web inventory, supporting native, banner, interstitial, video, and rewarded formats. The company also provides a mediation product for app developers and managed performance advertising services including CPI, CPC, CPA and retargeting. Tapsell generates revenue through a percentage of advertiser spend, performance-based campaign pricing, and managed services tied to campaign execution and partner inventory access. Its paying customers are advertisers, brands, app marketers, mobile developers, and digital publishers in the Iranian market. The platform’s value comes from concentrated local inventory reach, SDK-based publisher integrations, and the ability to centralise buying and monetisation in one ecosystem.
Business model & monetisation
Tapsell monetises through a blended adtech model. The primary revenue stream is a percentage take-rate on advertiser spend flowing through its ad network and publisher marketplace. It also earns through performance-based pricing models including CPI, CPC, CPA, CPL and CPM-style campaign buying, plus managed-service fees for partner inventory access and campaign execution. A further revenue stream comes from its mediation SDK and monetisation tooling for app developers, which function as platform software tied to publisher revenue optimisation.
- Ad network spend take-rate
- Percentage Take-Rate
- Performance campaigns such as CPI, CPC and CPA
- Pay-per-Use
- Managed partner inventory buying and campaign execution
- Service Fee
- Developer mediation and monetisation tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Tapsell
What is Tapsell?
Tapsell is an Iranian advertising technology platform that connects advertisers with Persian mobile and web publishers through an ad network, mediation tools, and managed performance services.
Who uses Tapsell?
Brands, advertisers, app marketers, mobile developers, and digital publishers use Tapsell for campaign delivery, user acquisition, retargeting, and inventory monetisation.
How does Tapsell make money?
Tapsell earns primarily from a take-rate on advertiser spend, performance-based campaign pricing, managed service fees, and monetisation software for publishers and developers.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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