Swipefinder
Swipefinder is a swipe-based discovery technology for publishers, retailers and advertisers.
Analyst Perspective
Swipefinder is a Swedish B2B adtech and discovery platform founded in 2024. It provides swipe-based, full-screen discovery experiences that let users express preferences through gestures such as Yes, No, Maybe and Seen, which are then used to generate recommendation flows, curated playlists and additional advertising inventory. The company sells this capability as white-label software and embeddable ad units for publishers, broadcasters, streaming platforms, retailers, marketplaces and advertisers.
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Key insights about Swipefinder
Category Differentiation
Swipefinder is a B2B white-label discovery and advertising technology provider, not a consumer dating or social swiping app. It is closer to an interactive discovery adtech platform than a traditional creative studio or pure publisher.
Swipefinder: About
The business combines software licensing with advertising monetisation. Swipefinder embeds its proprietary discovery layer into partner properties or deploys standalone ad units, helping partners improve content or product discovery while creating sponsorable and programmatic inventory. Value is created by converting passive browsing into explicit intent signals that can improve recommendations, shortlist formation and monetisation opportunities.
How Swipefinder Works & Monetises
Business model analysis and core revenue streams
Swipefinder uses a hybrid monetisation model centred on B2B software licensing and advertising revenue share. Partners can pay licensing fees for white-label integrations and embedded discovery products, while the company also participates in revenue generated from programmatic placements, sponsorships and other ad inventory created inside the swipe-based experience.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Swipefinder: Frequently Asked Questions
What is Swipefinder?
Swipefinder is a Swedish B2B platform that provides swipe-based discovery experiences for media, retail and advertising use cases, sold as white-label software and ad units.
Who uses Swipefinder?
Its direct customers are publishers, broadcasters, streaming services, retailers, marketplaces, travel and food platforms, and advertisers seeking interactive discovery and monetisable inventory.
How does Swipefinder make money?
It makes money through licensing fees for white-label integrations and through revenue-share or advertising income from programmatic and sponsored inventory created in its swipe experiences.
Company Facts
- Founded
- 2024
- Headquarters
- Sweden
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- swipefinder.com