Swipefinder
Swipe-based discovery technology for publishers, retailers and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2024
- Headquarters
- Sweden
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- swipefinder.com
What Swipefinder does
The business combines software licensing with advertising monetisation. Swipefinder embeds its proprietary discovery layer into partner properties or deploys standalone ad units, helping partners improve content or product discovery while creating sponsorable and programmatic inventory. Value is created by converting passive browsing into explicit intent signals that can improve recommendations, shortlist formation and monetisation opportunities.
Category differentiation
Swipefinder is a B2B white-label discovery and advertising technology provider, not a consumer dating or social swiping app. It is closer to an interactive discovery adtech platform than a traditional creative studio or pure publisher.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Swipefinder is a Swedish B2B adtech and discovery platform founded in 2024. It provides swipe-based, full-screen discovery experiences that let users express preferences through gestures such as Yes, No, Maybe and Seen, which are then used to generate recommendation flows, curated playlists and additional advertising inventory. The company sells this capability as white-label software and embeddable ad units for publishers, broadcasters, streaming platforms, retailers, marketplaces and advertisers.
Business model & monetisation
Swipefinder uses a hybrid monetisation model centred on B2B software licensing and advertising revenue share. Partners can pay licensing fees for white-label integrations and embedded discovery products, while the company also participates in revenue generated from programmatic placements, sponsorships and other ad inventory created inside the swipe-based experience.
- White-label platform licensing
- SaaS / software subscription
- Advertising revenue share from generated inventory
- Percentage take-rate
- Programmatic ad serving within swipe units
- Media monetisation / take-rate
- Sponsorship and branded placements
- Campaign-based advertising
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Swipefinder AB
IAB vendor record: 1421
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 4, 6, 7, 8, 9, 10
- Declared feature IDs
- 3
- Indexed sellers.json entries
- 1 · swipefinder.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Swipefinder
What is Swipefinder?
Swipefinder is a Swedish B2B platform that provides swipe-based discovery experiences for media, retail and advertising use cases, sold as white-label software and ad units.
Who uses Swipefinder?
Its direct customers are publishers, broadcasters, streaming services, retailers, marketplaces, travel and food platforms, and advertisers seeking interactive discovery and monetisable inventory.
How does Swipefinder make money?
It makes money through licensing fees for white-label integrations and through revenue-share or advertising income from programmatic and sponsored inventory created in its swipe experiences.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
9 publicly documented primary sources and citations linked across the market graph.
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