IMIRSIVE

IMIRSIVE operates a B2B advertising technology model. It supplies proprietary software that packages rich web content into lightweight ad tags compatible with standard mobile display and programmatic inventory. The platform creates value by helping advertisers and agencies increase engagement inside existing ad placements, while helping publishers host richer ad experiences without redirecting users away from their properties.

IMIRSIVE is a Swedish AdTech company that provides an interactive advertising platform for mobile and programmatic display campaigns. Its core product converts standard ad placements into app-like, multi-step ad experiences delivered through a lightweight script, allowing users to engage with video, forms, landing-page style content and product flows without leaving the publisher environment. The company positions its measurement around engagement and attention signals rather than simple click-throughs.

The platform is aimed at business customers rather than consumers, specifically digital advertisers, media agencies and publishers. IMIRSIVE appears to generate revenue through software access and campaign-driven usage of its interactive ad technology, with potential monetisation tied to campaign volume, impression delivery, creative deployment or engagement-based commercial terms. It operates as a point-solution AdTech vendor rather than a DSP, SSP or media owner.