IMIRSIVE
Interactive mobile ad platform for app-like brand experiences.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Realtime Communication Sthlm AB
- Entity type
- COMPANY
- Founded
- 2024
- Headquarters
- Storgatan 23C, 114 55 Stockholm
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- imirsive.com
What IMIRSIVE does
IMIRSIVE operates a B2B advertising technology model. It supplies proprietary software that packages rich web content into lightweight ad tags compatible with standard mobile display and programmatic inventory. The platform creates value by helping advertisers and agencies increase engagement inside existing ad placements, while helping publishers host richer ad experiences without redirecting users away from their properties.
Category differentiation
IMIRSIVE is not a DSP, SSP or ad network; it is a creative ad-format technology layer for interactive mobile advertising. It should also not be confused with a consumer app or immersive content studio.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
IMIRSIVE is a Swedish AdTech company that provides an interactive advertising platform for mobile and programmatic display campaigns. Its core product converts standard ad placements into app-like, multi-step ad experiences delivered through a lightweight script, allowing users to engage with video, forms, landing-page style content and product flows without leaving the publisher environment. The company positions its measurement around engagement and attention signals rather than simple click-throughs. The platform is aimed at business customers rather than consumers, specifically digital advertisers, media agencies and publishers. IMIRSIVE generates revenue through software access and campaign-driven usage of its interactive ad technology, with potential monetisation tied to campaign volume, impression delivery, creative deployment or engagement-based commercial terms. It operates as a point-solution AdTech vendor rather than a DSP, SSP or media owner.
Company news briefing
Briefing updated:
IMIRSIVE has appointed Henrik Frienholt as Business Development and Growth Lead to drive the commercialisation of its interactive ad formats. This leadership expansion supports the company’s objective to replace traditional static banners with engaging digital experiences, recently exemplified by an educational health guide campaign for Min Doktor. Furthermore, founder Karl Höglund has articulated a strategic ambition to challenge industry incumbents through the application of proprietary interactive touchscreen innovation.
Business model & monetisation
The company primarily monetises through a mix of SaaS-style platform access and campaign-linked usage fees. Commercial mechanics are tied to creative deployment, media volume, impressions served, or engagement-related campaign pricing, with possible enterprise agreements for agencies and advertisers and publisher-side commercial arrangements where the format improves inventory value.
- Platform access for interactive ad technology
- SaaS / software subscription
- Campaign deployment or usage fees
- Pay-per-use / campaign volume pricing
- Publisher or partner commercial arrangements
- Performance or inventory value share
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Realtime Communication Sthlm AB
IAB vendor record: 1389
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about IMIRSIVE
What is IMIRSIVE?
IMIRSIVE is a Swedish AdTech platform that turns standard mobile ad slots into interactive, app-like ad experiences delivered through a lightweight script.
Who uses IMIRSIVE?
Its users are advertisers, brands, media agencies and publishers running or monetising mobile and programmatic campaigns.
How does IMIRSIVE make money?
It appears to make money through B2B software access and campaign-linked usage of its interactive advertising technology.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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