Flam

Flam operates a B2B software model combining application-layer SaaS products with proprietary AI model infrastructure. It creates value by helping enterprises and brands build interactive content, deploy immersive advertising units, add conversational agents and embed commerce actions directly into digital experiences. Revenue is generated from licensing access to the platform, packaging use-case-specific solutions such as engagement and conversion tools, and monetising model or API consumption for generative media and conversational workflows.

Flam is an Indian B2B software company that provides an AI-native platform for creating, publishing and distributing interactive digital experiences for brands and enterprises. Its products span immersive ad and content creation, conversational visual agents, embedded commerce flows and proprietary generative models for animation, video synthesis and brand-oriented language interactions. The platform is positioned to turn static media and web touchpoints into app-less, interactive and transactional experiences delivered through embeds, links and other digital placements.

The company appears to make money through enterprise software subscriptions, packaged solution sales and API or usage-based access to its proprietary models and interactive delivery infrastructure. Its direct customers are brands, advertisers, e-commerce teams, enterprise digital experience teams, agencies and, in some cases, developers integrating its models or conversational tools into customer-facing workflows.