Flam
AI platform for immersive ads, commerce and conversational experiences.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Flying Flamingos India Private Limited
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- 2nd Floor, Incubex 11, 648, HSR Layout, Bangalore South, Karnataka 560102, India
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- flamapp.ai
What Flam does
Flam operates a B2B software model combining application-layer SaaS products with proprietary AI model infrastructure. It creates value by helping enterprises and brands build interactive content, deploy immersive advertising units, add conversational agents and embed commerce actions directly into digital experiences. Revenue is generated from licensing access to the platform, packaging use-case-specific solutions such as engagement and conversion tools, and monetising model or API consumption for generative media and conversational workflows.
Category differentiation
Flam is a B2B immersive content and enterprise AI platform, not a consumer app or a pure advertising agency. It is also not just a foundational model provider; its main proposition is applied interactive experiences for brands and enterprises.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Flam is an Indian B2B software company that provides an AI-native platform for creating, publishing and distributing interactive digital experiences for brands and enterprises. Its products span immersive ad and content creation, conversational visual agents, embedded commerce flows and proprietary generative models for animation, video synthesis and brand-oriented language interactions. The platform is positioned to turn static media and web touchpoints into app-less, interactive and transactional experiences delivered through embeds, links and other digital placements. The company makes money through enterprise software subscriptions, packaged solution sales and API or usage-based access to its proprietary models and interactive delivery infrastructure. Its direct customers are brands, advertisers, e-commerce teams, enterprise digital experience teams, agencies and, in some cases, developers integrating its models or conversational tools into customer-facing workflows.
Business model & monetisation
The monetisation model is primarily B2B SaaS and API-driven. Flam likely charges subscription or contracted platform fees for its core immersive experience products, enterprise packaging fees for solution modules such as Engage, Connect and Convert, and usage-based charges for AI model inference or content generation through APIs. Given its commerce and advertising features, it may also support value-based commercial terms tied to deployment scale, engagement outcomes or transaction-linked usage, although the exact pricing mechanics are not explicitly disclosed.
- Immersive content and interactive experience platform
- Software Subscription
- Conversational agent and enterprise engagement solutions
- Software Subscription
- Proprietary model access for generative media and language inference
- Pay-per-Use
- Commerce-linked interactive conversion tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Competitors & alternatives
- Firework
B2B platform for shoppable video and AI-assisted commerce.
- LINK Mobility
Enterprise messaging and customer engagement software for business communications.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
AI Interactive Ads Bring Personalization at Scale Closer
AI · Recorded impact score: 2/5
During a Brandweek 2026 fireside chat, ADWEEK's Ryan Joe discussed the potential of AI-driven interactive ads with Kumar Shah, head of sales at Flam, and Melissa Berger, chief solutions officer at Digitas. Flam's AI content platform, which recently secured Series B funding, offers a tool called 'Flicks' that enables brands to create dynamic, responsive ads. The AI generates multiple creative variants based on user interactions and existing customer data, aiming to deliver personalized experiences in real time. Shah emphasized speed, noting a 10-second ad can be produced in about 30 minutes, while Berger highlighted the importance of clean data and the risk of alienating users with poor experiences. Human oversight is integrated to ensure brand safety.
- Flam announced a Series B funding round.
- Flam's AI tool 'Flicks' creates interactive, personalized ads in real time.
Flam raises $40 million in Series B led by QED Investors
Recorded impact score: 4.5/5
Flam has raised USD $40 million in a Series B funding round led by QED Investors. The round also included Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan and Shah Rukh Khan. Existing investors RTP Global and Dovetail increased their commitments. The company has signed more than 100 enterprise customers over the past six quarters, including Google, Grab and KFC. The new funding will support R&D, product expansion, and international growth.
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Questions about Flam
What is Flam?
Flam is a B2B software platform that helps brands and enterprises create immersive interactive content, deploy conversational visual agents and embed commerce actions into digital experiences.
Who uses Flam?
Its users are mainly brands, advertisers, agencies, enterprise digital teams, e-commerce teams, customer support teams and developers integrating AI-driven interaction tools.
How does Flam make money?
Flam appears to generate revenue through enterprise software subscriptions, packaged solution sales and usage-based access to its proprietary AI models and APIs.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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