Observed Signal · Sep 22, 2026 · Product Launch · Source: Adweek · Impact: 2/5 · Sentiment: Positive
AI Interactive Ads Bring Personalization at Scale Closer
During a Brandweek 2026 fireside chat, ADWEEK's Ryan Joe discussed the potential of AI-driven interactive ads with Kumar Shah, head of sales at Flam, and Melissa Berger, chief solutions officer at Digitas. Flam's AI content platform, which recently secured Series B funding, offers a tool called 'Flicks' that enables brands to create dynamic, responsive ads. The AI generates multiple creative variants based on user interactions and existing customer data, aiming to deliver personalized experiences in real time. Shah emphasized speed, noting a 10-second ad can be produced in about 30 minutes, while Berger highlighted the importance of clean data and the risk of alienating users with poor experiences. Human oversight is integrated to ensure brand safety.
News about a specific AI interactive ad tool from a relatively smaller player, falling under the AI umbrella but not industry-shifting on its own.
Key Takeaways & Evidence Grounding
- Flam announced a Series B funding round.
- Flam's AI tool 'Flicks' creates interactive, personalized ads in real time.
- Flicks can build a 10-second ad in 30 minutes or less.
- Digitas' Melissa Berger discussed challenges of data quality and personalization at scale.
- Human creative leads pre-approve all dynamic ad variants before campaigns launch.
Connected Companies & Entities
2 Entities mappedFlam
AI platform for immersive ads, commerce and conversational experiences.
“Kumar Shah, Flam's head of sales, described how Flam's AI content platform, fresh off a newly announced round of Series B funding, is bringi...”
Digitas
Global digital experience agency for enterprise brands.
“Melissa Berger, chief solutions officer at Digitas, wondered whether this technology could help marketers finally achieve the coveted 'perso...”
Ontology Mapping & Concepts
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