Connected-Stories

Switzerland Wins Two Merits at The One Show 2026

Swiss agencies won two Merits at The One Show 2026, the creativity awards run by the New York–based One Club for Creativity. The Zurich duo Stories and Ruf Lanz earned a Merit in Film & Video for the Hiltl film “Let animals grow old,” and TBWA\Zürich won a Merit in Out of Home for “The Coupon Coup” for McDonald's. No Swiss agency received Gold, Silver or Bronze Pencils. The One Show jury awarded 132 Gold, 162 Silver, 296 Bronze and 747 Merits to agencies across 57 countries; Ogilvy Singapore led with nine Gold Pencils. Main prizes, including Best of Show, are due to be announced at a gala in New York.

Apple Clarifies Its Anti-Tracking Policy For Safari – And Possible Exceptions

Apple issued a clarification of Safari's Intelligent Tracking Prevention (ITP) policy, outlining that WebKit will aim to block covert and cross-site tracking and reserve the right to broaden restrictions as new techniques emerge. The company acknowledged that enforcing ITP can cause collateral damage and said it may alter tracking prevention methods to permit certain use cases that do not harm the user experience, though no carve-outs for specific parties were announced. Apple emphasized that its priority remains user privacy, with a stance that any circumvention of tracking could face additional restrictions. The policy lists unintended victims such as ad measurement, social widgets, bot detection, fraud detection, site analytics, and single sign-on across multiple sites. The web privacy move follows a May introduction of privacy-preserving click attribution. Industry voices from HyperTV, Outbrain, and Singular offered mixed takes, noting the trade-off between privacy and measurement and hinting at potential implications for mobile IDFA in the future.