solocal
French local marketing platform for SMB visibility and advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Solocal Group
- Entity type
- COMPANY
- Founded
- 1946
- Headquarters
- France
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Ticker
- LOCAL
- Official website
- solocal.com
What solocal does
Solocal runs a hybrid SaaS and media model. It provides subscription-based software and visibility products to local businesses, while also monetising consumer traffic on its local directory properties through advertising placements and promoted listings. The company creates value by bundling business profile management, reputation tools, website creation, and local campaign activation into one operational stack, then using its owned media and partner distribution to drive customer acquisition outcomes for paying businesses.
Category differentiation
This is the French local marketing and directory company behind PagesJaunes, not a generic solar company or a standalone SEO agency. It combines publisher assets with SMB marketing software rather than operating purely as a traditional media agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Solocal is a French digital marketing and local visibility company serving small businesses, local merchants, franchises, and multi-location organisations. Its core offer combines subscription software for presence management, websites, review handling, messaging, and performance tracking with paid digital advertising products distributed through Solocal-owned and partner media. It also operates PagesJaunes, a consumer-facing local directory that provides audience reach and advertising inventory. The company makes money through recurring subscriptions for enhanced listings and marketing software, alongside paid campaign budgets and premium visibility products sold to businesses. Its customer base is primarily SMBs and larger multi-site businesses that need local discovery, lead generation, and reputation management without heavy technical complexity.
Company news briefing
Briefing updated:
Solocal has finalised the acquisition of Artur’In, a move central to its strategic transformation into an AI-focused company through the integration of automated communication and community management solutions. Additionally, the group has launched ‘solocal+’, a data and advertising proposition, and continues digital collaborations with GAFAM and subsidiary Regicom. Following its first-quarter activity report, Solocal is scheduled to release its first-half 2026 financial results on 29 July.
Business model & monetisation
Solocal uses a subscription-led monetisation model complemented by advertising spend and premium visibility upsells. Recurring revenue comes from enhanced listings, presence management, website solutions, and related software packages. Additional revenue comes from paid advertising campaigns, promoted placements, and lead-generation visibility products sold on Solocal-owned and partner inventory. Free or entry-level tools support acquisition and upsell into paid packages.
- Recurring subscriptions for enhanced listings and visibility products
- Software Subscription
- Presence management and website solutions
- Software Subscription
- Paid advertising campaigns on owned and partner inventory
- Ad-Supported
- Promoted placements and premium directory exposure
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Solocal SA
IAB vendor record: 381
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 3
Products & market categories
Competitors & alternatives
- Yelp
Local discovery and review platform monetised through business advertising.
- Townsquare Media
US local media owner with digital marketing and adtech businesses.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about solocal
What is Solocal?
Solocal is a French local digital marketing company that combines business visibility software, advertising products, and the PagesJaunes local directory.
Who uses Solocal?
Its paying customers are mainly SMBs, local merchants, franchises, and multi-location businesses that need local presence, reviews, websites, and advertising tools.
How does Solocal make money?
It earns revenue from recurring subscriptions for visibility and marketing tools, plus paid advertising campaigns and premium directory placements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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