Publisher & Media Owner · vs · MarTech Vendor

SOTH

solocal vs Thryv

Structured technology and market comparison · 2026

Direct Feature Comparison

solocal · vs · Thryv
Primary Market / Role
solocalPublisher & Media Owner
ThryvMarTech Vendor
Platform Focus
solocal

French local marketing platform for SMB visibility and advertising.

Thryv

SMB software platform combining CRM, marketing, scheduling and payments.

Company Size
solocal1,001–5,000 employees
Thryv1,001–5,000 employees
Headquarters
solocalFR
ThryvUS
Year Founded
solocal1946
Thryv1986

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Comparison Analysis

What is the main difference between solocal and Thryv?

When comparing solocal and Thryv, both platforms operate within the Marketing Automation Platform, Display, Web & Mobile, and Native & Contextual Ads ecosystem. solocal is positioned as French local marketing platform for SMB visibility and advertising, whereas Thryv focuses on SMB software platform combining CRM, marketing, scheduling and payments. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to solocal and Thryv?

When evaluating solocal and Thryv, enterprise buyers also consider other platforms in Marketing Automation Platform, Display, Web & Mobile, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: solocal vs Thryv

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

SO

solocal

Recent Signals

No recent market signals documented for solocal in the current tracking window.

TH

Thryv

Recent Signals

  • ·SEC APIfinancials

    8-K Financial Filing Analysis for Thryv (2026-09-14)

    On September 12, 2026, Thryv Holdings, Inc. entered into an Asset Purchase Agreement to divest its legacy directory operations to Coldwater YP, LLC, an affiliate of Carolwood, L.P., for $142 million in cash, subject to customary adjustments. The transaction encompasses the Yellow and White Pages print directories and their associated digital editions across the United States, Australia, and New Zealand, as well as Australia White Pages. This divestiture marks a major strategic milestone, allowing Thryv to shed its legacy marketing services footprint and fully transition into a pure-play SMB SaaS and software business.

    • Entered into an Asset Purchase Agreement on September 12, 2026, to sell legacy directory assets for $142 million in cash.
    • Divested assets include Yellow and White Pages print directories, digital directory editions in the US, Australia, and New Zealand, and Australia White Pages.
    • The purchaser is Coldwater YP, LLC, an affiliate of Carolwood, L.P., subject to customary closing conditions and adjustments.
  • ·https://martechseries.com/feed/Enterprise Resource Planning & HR

    Thryv Joins 2026 Top 100 Most Loved Workplaces

    Thryv Holdings, Inc., an AI-enabled small business marketing platform provider, was named to the Best Practice Institute’s 2026 Top 100 Global Most Loved Workplaces list. This is Thryv’s third consecutive year on the list; the company rose from #66 in 2025 to #53 in 2026. The ranking is based on BPI’s Love of Workplace Index®, which draws data from more than two million employees worldwide and evaluates employee sentiment across factors such as career advancement, values alignment, respect, collaboration, diversity and leadership. Thryv leadership highlighted the company’s remote-first culture and international teams across the U.S., Australia, Canada, the Dominican Republic and New Zealand. The article was published July 15, 2026.

    • Thryv Holdings, Inc. earned a spot on the 2026 Top 100 Global Most Loved Workplaces list from the Best Practice Institute.
    • This is Thryv’s third consecutive year on the Best Practice Institute list.
    • Thryv improved its ranking from #66 in 2025 to #53 in 2026.
  • ·Thryv

    AI Adoption Continues to Rise, but 70% Say They Need More Training to Use It Effectively

    Thryv announces new research on AI adoption among small businesses, highlighting the need for training.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners solocal and Thryv share across the market ecosystem.