snapADDY

The company operates a B2B SaaS model focused on contact and lead data capture and CRM data quality. It develops and maintains cloud-based software products for contact data enrichment, event and trade show lead capture, and business card digitisation, which integrate with major CRM platforms. Value is created by reducing manual data entry, improving CRM data accuracy, and speeding up conversion of offline interactions (events, business cards) into structured CRM records.

Revenue is generated mainly from recurring annual licences sold to organisations, with pricing typically tied to users or licences and additional enterprise options such as terminal or kiosk licences. The firm further creates value by offering integration with existing CRM systems and, in some cases, professional services for CRM mapping, support and training.

snapADDY GmbH is a German software company providing tools for capturing, digitising and managing contact and lead data, tightly integrated with customer relationship management (CRM) systems. Its main products cover contact data quality and enrichment, trade show and event lead capture, and business card scanning.

The company earns revenue primarily from business customers that pay annual per-user subscriptions for its SaaS products, with optional enterprise services and integrations. Its customers are organisations with sales, marketing and event teams that need to collect leads, digitise business cards and maintain accurate CRM contact data, often using platforms such as Salesforce, Microsoft Dynamics and SAP Sales Cloud.