Business Contact Prospecting & Enrichment · MarTech Vendor · B2B SaaS Provider
snapAddy
B2B SaaS for CRM contact capture, enrichment and data quality.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- snapADDY GmbH
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Haugerkirchgasse 7, 97070 Würzburg, Germany
- Company size
- 50–200
- Market cluster / sector
- Business Contact Prospecting & Enrichment
- Market role
- MarTech Vendor · B2B SaaS Provider
- Official website
- snapaddy.com
What snapAddy does
snapAddy operates a multi-product B2B SaaS model centred on contact data workflows. It provides proprietary software that captures contact data from business cards, badges, NFC, voice and online sources, structures that data for CRM systems, and automates enrichment, deduplication and routing. The commercial model combines recurring seat or team-based subscriptions with a freemium product-led entry point for lighter users, plus project-based managed services for large one-off CRM data cleansing assignments.
Category differentiation
snapAddy is not an advertising technology vendor or a consumer social app. It is a B2B SaaS provider focused on CRM contact capture, enrichment and data quality workflows for sales and marketing teams.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
snapAddy is a German B2B software company that sells CRM-focused data capture, lead research and contact data quality tools. Its product set includes digital business cards and scanning, trade show and field-sales lead capture, online contact research, and workflow automation for deduplication, enrichment and synchronisation of CRM records. The company serves sales teams, marketing teams, CRM administrators and operations functions that need to collect, clean and route business contact data more efficiently. The business generates revenue mainly through subscription software sold to organisations, with a freemium entry point for individual users of BusinessCards and paid upgrades for teams and enterprise functionality. It also offers project-based data cleansing services for large CRM remediation tasks. snapAddy creates value by reducing manual data entry, improving CRM data quality and accelerating follow-up workflows after meetings, trade shows and prospecting activity.
Company news briefing
Briefing updated:
snapAddy has restructured its product organisation and navigation, categorising solutions into Trade Shows & Events, Everyday Sales Leads, and CRM Processes, while rebranding its DataQuality suite as LeadResearch and DataAgents. These updates include the introduction of AI agents for sales and a new lead scoring feature within VisitReport. Parallel to this strategic realignment, the company has appointed Tayden Orenstein as Business Development Account Executive for the Americas and named Hanna Klüpfel as Team Lead Marketing, succeeding Daniel Furth.
Business model & monetisation
snapAddy monetises primarily through recurring SaaS subscriptions across BusinessCards, VisitReport, LeadResearch and DataAgents. BusinessCards uses a freemium entry model for individuals, with paid upgrades for advanced functionality, CRM export and team usage. Other products are sold as subscription licences, with trials used to drive conversion. Additional revenue comes from enterprise-tier features, integration-led deployments and a separate project-based data cleansing service priced according to scope, data volume and complexity.
- Core SaaS subscriptions
- Seat-based and team-based software licences across contact capture and CRM automation products
- Enterprise upgrades
- Higher-tier pricing for advanced features, integrations and team administration
- Freemium conversion
- Free individual usage converted into paid plans and organisational rollout
- Project-based data cleansing
- Custom-scoped managed service fees for CRM remediation work
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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B2B sales intelligence and prospecting software with enrichment and workflow automation.
Digital business card and contact capture software for professionals and teams.
Digital business cards and team contact management software.
B2B prospecting platform for email data, verification and outreach.
B2B sales intelligence platform for verified contacts and enrichment.
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Recent recorded signals
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Questions about snapAddy
What is snapAddy?
snapAddy is a German B2B software company that helps businesses capture, enrich, clean and synchronise contact data into CRM systems.
Who uses snapAddy?
Its users are mainly sales teams, field sales staff, trade show teams, marketing operations, sales development, CRM administrators and data teams.
How does snapAddy make money?
It makes money mainly from recurring software subscriptions, with freemium entry for some users and additional project fees for data cleansing services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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