COMPANY

snapAddy

snapAddy is a b2B SaaS for CRM contact capture, enrichment and data quality.

Analyst Perspective

snapAddy is a German B2B software company that sells CRM-focused data capture, lead research and contact data quality tools. Its product set includes digital business cards and scanning, trade show and field-sales lead capture, online contact research, and workflow automation for deduplication, enrichment and synchronisation of CRM records. The company serves sales teams, marketing teams, CRM administrators and operations functions that need to collect, clean and route business contact data more efficiently. The business generates revenue mainly through subscription software sold to organisations, with a freemium entry point for individual users of BusinessCards and paid upgrades for teams and enterprise functionality. It also offers project-based data cleansing services for large CRM remediation tasks. snapAddy creates value by reducing manual data entry, improving CRM data quality and accelerating follow-up workflows after meetings, trade shows and prospecting activity.

Analyst Signal Briefing

Updated: 2 Jul 2026

snapAddy has restructured its product organisation and navigation, categorising solutions into Trade Shows & Events, Everyday Sales Leads, and CRM Processes, while rebranding its DataQuality suite as LeadResearch and DataAgents. These updates include the introduction of AI agents for sales and a new lead scoring feature within VisitReport. Parallel to this strategic realignment, the company has appointed Tayden Orenstein as Business Development Account Executive for the Americas and named Hanna Klüpfel as Team Lead Marketing, succeeding Daniel Furth.

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Category Differentiation

snapAddy is not an advertising technology vendor or a consumer social app. It is a B2B SaaS provider focused on CRM contact capture, enrichment and data quality workflows for sales and marketing teams.

snapAddy: About

snapAddy operates a multi-product B2B SaaS model centred on contact data workflows. It provides proprietary software that captures contact data from business cards, badges, NFC, voice and online sources, structures that data for CRM systems, and automates enrichment, deduplication and routing. The commercial model combines recurring seat or team-based subscriptions with a freemium product-led entry point for lighter users, plus project-based managed services for large one-off CRM data cleansing assignments.

How snapAddy Works & Monetises

Business model analysis and core revenue streams

snapAddy monetises primarily through recurring SaaS subscriptions across BusinessCards, VisitReport, LeadResearch and DataAgents. BusinessCards uses a freemium entry model for individuals, with paid upgrades for advanced functionality, CRM export and team usage. Other products are sold as subscription licences, with trials used to drive conversion. Additional revenue comes from enterprise-tier features, integration-led deployments and a separate project-based data cleansing service priced according to scope, data volume and complexity.

Revenue Channels

Core SaaS subscriptionsSeat-based and team-based software licences across contact capture and CRM automation products

Enterprise upgradesHigher-tier pricing for advanced features, integrations and team administration

Freemium conversionFree individual usage converted into paid plans and organisational rollout

Project-based data cleansingCustom-scoped managed service fees for CRM remediation work

Products & Services in Categories

Verified structural categorizations from the graph

Technology

Customer Relationship Management (CRM)Customer Data & Clean Room Platform (CDP/DCR)

Service

Data Strategy & Cloud Consulting

Recent Signals (snapAddy)

snapAddyJun 30, 2026

snapAddy Press Kit and Navigation Restructuring

Added a new Press Kit download section and restructured navigation menus, including new use case categories and an 'AI agents in sales' link.

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snapAddyJun 30, 2026

snapAddy updates product focus and team structure

The company restructured its solutions menu to emphasize Trade Shows & Events, Leads in Everyday Sales, and CRM Processes including AI agents. A new partner program was added, and personnel changes include the addition of Tayden Orenstein as Business Development Account Executive Americas and Carla Diener as Marketing Assistant, while Daniel Furth (Head of Marketing) was replaced by Hanna Klüpfel (Team Lead Marketing).

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snapAddyJun 26, 2026

Lead scoring in VisitReport

Lead scoring in VisitReport Lilli Schmitt•June 26, 2026 Read more

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snapAddy: Frequently Asked Questions

What is snapAddy?

snapAddy is a German B2B software company that helps businesses capture, enrich, clean and synchronise contact data into CRM systems.

Who uses snapAddy?

Its users are mainly sales teams, field sales staff, trade show teams, marketing operations, sales development, CRM administrators and data teams.

How does snapAddy make money?

It makes money mainly from recurring software subscriptions, with freemium entry for some users and additional project fees for data cleansing services.

Company Facts

Founded: 2015
Headquarters: Haugerkirchgasse 7, 97070 Würzburg, Germany
Core Segment: MarTech Vendor
Company Size: 50–200
Official Link: snapaddy.com