LeadIQ
LeadIQ is a sales prospecting and CRM enrichment software for B2B revenue teams.
Analyst Perspective
LeadIQ is a private B2B software company that provides sales prospecting, contact discovery, CRM enrichment, and workflow automation tools for revenue teams. Its products help sales development representatives, account executives, and revenue operations teams find contacts, verify emails and phone numbers, enrich CRM records, track buyer job changes, and generate outreach content inside browser and CRM-driven workflows. The company makes money through software subscriptions combined with usage-based data credits. Its customers are businesses running outbound sales and pipeline generation programmes, especially teams that rely on CRM systems such as Salesforce and HubSpot and want to reduce manual prospecting, data entry, and stale customer records.
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Key insights about LeadIQ
Category Differentiation
LeadIQ is a B2B sales prospecting and CRM enrichment software company, not a consumer lead-generation marketplace or an advertising technology platform. It is closer to sales intelligence vendors than to general-purpose CDP or CRM systems.
LeadIQ: About
LeadIQ operates a B2B SaaS model centred on sales intelligence and workflow software. It packages access to its contact data, enrichment engine, browser-based capture tools, CRM integrations, and AI-assisted prospecting functions into subscription plans. The product creates value by reducing manual prospect research, improving CRM data quality, and speeding outbound sales execution across prospecting and outreach workflows.
How LeadIQ Works & Monetises
Business model analysis and core revenue streams
LeadIQ uses a hybrid monetisation model that combines recurring SaaS subscriptions with usage-based credits for data access and enrichment actions. Customers pay for monthly or annual plans, with credit consumption tied to activities such as retrieving emails, phone numbers, or enrichment data. Higher-value contracts appear to include greater data volume, API access, and advanced workflow or AI features, while enterprise pricing is negotiated based on scale.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (LeadIQ)
LeadIQ Introduces Universal Credits: One credit pool to power every LeadIQ workflow
Introducing Universal Credits: One credit pool to power every LeadIQ workflow
Read original sourceLeadIQ is now an official data provider for the Outreach AI Revenue Agent
LeadIQ has announced its new role as an official data provider for the Outreach AI Revenue Agent, enhancing its offerings in the sales technology space.
Read original sourceLeadIQ is now an official data provider for the Outreach AI Revenue Agent
LeadIQ has announced that it is now an official data provider for the Outreach AI Revenue Agent.
Read original sourceLeadIQ: Frequently Asked Questions
What is LeadIQ?
LeadIQ is a B2B software platform for sales prospecting, contact discovery, CRM enrichment, and AI-assisted outreach workflows.
Who uses LeadIQ?
It is used by sales development teams, account executives, revenue operations teams, CRM administrators, and enterprise sales organisations.
How does LeadIQ make money?
LeadIQ makes money through recurring SaaS subscriptions combined with usage-based credits for contact data, phone numbers, and enrichment actions.
Company Facts
- Founded
- 2015
- Core Segment
- B2B SaaS Provider
- Company Size
- 50–200
- Official Link
- leadiq.com