LeadIQ

The business model centres on providing a cloud-based sales prospecting and data platform that integrates with existing CRM and engagement tools. Customers pay for access to features including prospect capture via a Chrome extension, AI-driven prospecting and message generation, CRM enrichment, signals, champion tracking, and API access. The platform creates value by reducing manual research, improving CRM data quality and enabling more targeted outreach based on verified contact data and event signals. LeadIQ positions itself against other B2B sales data providers and outreach tooling, capturing value through recurring subscription revenue and deeper adoption within sales teams rather than through media or transaction-based fees.

LeadIQ is a US-based B2B sales technology company founded in 2015 that provides prospecting, contact data and CRM enrichment tools for outbound sales teams. Its platform offers browser-based prospect capture, AI-assisted prospecting, signals such as hiring or filing events, and champion tracking to help sales and revenue teams identify and engage target accounts and contacts.

The company generates revenue by selling subscription access to its SaaS platform on a per-user basis, governed by a central credit system for data actions such as email and phone lookups and account enrichment. Its customers are primarily sales, SDR and revenue operations teams at SMB and mid-market businesses that use CRM and sales engagement platforms and need verified contact and account data integrated into their workflows.