Smile
Loyalty software for e-commerce merchants and Shopify brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Smile, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- smile.io
What Smile does
Smile operates a B2B SaaS model focused on customer retention infrastructure for online merchants. It provides software that lets merchants configure and run loyalty programmes across storefront, checkout, and account experiences, creating value through higher repeat purchase rates, stronger customer retention, and referral-led acquisition. The company captures that value through recurring subscriptions, plan-based feature gating, and enterprise upsell for larger merchants with more complex integration and reporting needs.
Category differentiation
This company is not a consumer dental brand or a generic customer happiness app. It is a B2B loyalty software provider for e-commerce merchants, especially those using Shopify and similar commerce platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Smile is a private Canadian software company that provides a cloud-based loyalty management platform for e-commerce merchants. Its core product enables brands to run points, VIP tier, and referral programmes directly inside online storefronts, with particular emphasis on Shopify and related commerce platforms such as Wix and BigCommerce. The platform is positioned as embedded retention infrastructure rather than a full marketing suite, helping merchants increase repeat purchases, customer lifetime value, and referral-driven acquisition. The company makes money primarily through recurring SaaS subscriptions that scale by feature access and merchant order volume, with higher-priced plans for larger brands requiring advanced analytics, API access, checkout extensions, and support. Its direct customers are online merchants and D2C brands, ranging from smaller stores using entry plans to enterprise retailers and Shopify Plus merchants buying Smile Plus.
Business model & monetisation
Smile monetises through a tiered subscription model. It uses a free entry plan to drive adoption, then converts merchants into paid monthly SaaS plans based on order volume and access to features such as VIP tiers, referrals, analytics, API access, checkout extensions, and support. Revenue likely expands through plan upgrades as merchants grow, overage fees when volume thresholds are exceeded, and custom-priced enterprise contracts for larger retailers and Shopify Plus accounts.
- Core SMB loyalty software subscriptions
- Monthly SaaS plans
- Enterprise loyalty contracts via Smile Plus
- Custom-priced SaaS subscription
- Usage expansion and order-volume overages
- Volume-based subscription scaling
- Premium support and advanced configuration embedded in enterprise plans
- Contracted software package
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Cart Abandonment Recovery: How Smile and Redo Turn Lost Carts Into Loyalty Members
Recorded impact score: 3/5
Every Shopify brand running a loyalty program can tell you who joins it. The shoppers that make a purchase are
Explore company relationships
Questions about Smile
What is Smile?
Smile is a B2B loyalty management platform that helps e-commerce merchants run points, VIP tier, and referral programmes.
Who uses Smile?
Its users are online merchants, D2C brands, Shopify merchants, and larger enterprise e-commerce teams seeking to improve retention and repeat purchases.
How does Smile make money?
Smile makes money through tiered SaaS subscriptions, with pricing based on plan level, feature access, order volume, and enterprise contract terms.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
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