Yotpo

Yotpo operates a multi-product commerce marketing software platform for online merchants. It creates value by helping brands capture customer content, run loyalty programmes, automate retention messaging and use that data to improve conversion and repeat purchase. Revenue is generated through recurring software subscriptions for individual modules, with additional usage-based charges for high-volume functions such as email and SMS delivery. The platform model supports account expansion as merchants adopt more products over time.

Yotpo is a private B2B software company that sells retention and conversion tools to ecommerce brands and online merchants. Its platform includes reviews and user-generated content, loyalty and referrals, SMS and email marketing, and embedded AI features used to improve merchandising, discovery and campaign performance. The company primarily serves ecommerce marketing, CRM, retention and merchandising teams rather than consumers directly.

The business makes money through modular SaaS subscriptions and usage-based pricing. Customers can buy individual products or multiple modules, with pricing tied to factors such as order volume, review volume and message sends. Yotpo’s commercial model benefits from cross-selling adjacent products into the same merchant account, especially where reviews, loyalty and messaging data are combined in a single commerce marketing stack.