Yotpo
Commerce marketing software for reviews, loyalty, SMS and email.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Yotpo, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 233 Spring St, New York, NY 10013, USA
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Official website
- yotpo.com
What Yotpo does
Yotpo operates a multi-product commerce marketing software platform for online merchants. It creates value by helping brands capture customer content, run loyalty programmes, automate retention messaging and use that data to improve conversion and repeat purchase. Revenue is generated through recurring software subscriptions for individual modules, with additional usage-based charges for high-volume functions such as email and SMS delivery. The platform model supports account expansion as merchants adopt more products over time.
Category differentiation
Yotpo is a B2B commerce marketing software vendor for merchants, not a consumer shopping app or a standalone foundational AI model provider. It competes more directly with ecommerce retention and CRM tools than with general-purpose review websites alone.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Yotpo is a private B2B software company that sells retention and conversion tools to ecommerce brands and online merchants. Its platform includes reviews and user-generated content, loyalty and referrals, SMS and email marketing, and embedded AI features used to improve merchandising, discovery and campaign performance. The company primarily serves ecommerce marketing, CRM, retention and merchandising teams rather than consumers directly. The business makes money through modular SaaS subscriptions and usage-based pricing. Customers can buy individual products or multiple modules, with pricing tied to factors such as order volume, review volume and message sends. Yotpo’s commercial model benefits from cross-selling adjacent products into the same merchant account, especially where reviews, loyalty and messaging data are combined in a single commerce marketing stack.
Company news briefing
Briefing updated:
Following its 2025 strategic consolidation and the expansion of its retail syndication network to partners like Macy’s, Yotpo has integrated conversational customer intelligence into Shopify’s AI assistant, Sidekick. This initiative aims to embed actionable insights directly into merchant workflows, reinforcing a focus on platform integration after discontinuing its email and SMS offerings. These updates signal a continued prioritisation of specialised data tools and deeper ecosystem partnerships within the Shopify environment.
Business model & monetisation
Yotpo uses a modular B2B SaaS pricing model. Individual products such as Reviews, Loyalty and Referrals, and SMS and Email are sold separately, with pricing scaling by merchant size and usage. Revenue is primarily subscription-based, supplemented by usage-linked charges such as message volume and email sends, and likely higher-value enterprise contracts for larger merchants needing broader deployments and multiple activated modules.
- Reviews and UGC software
- SaaS subscription
- Loyalty and referrals software
- SaaS subscription
- SMS and email messaging
- Usage-based and subscription
- AI and merchandising add-ons
- Feature-led upsell within software plans
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Brevo
B2B customer engagement suite for marketing, messaging, CRM and data.
- Mindbox
Marketing automation and CDP platform for retail and e-commerce teams.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Commerce Teams Don’t Need More Data. They Need Better Answers.
Recorded impact score: 4/5
Yotpo is bringing conversational customer intelligence into the merchant workflow through Sidekick, Shopify’s AI assistant. AI is changing how commerce teams operate.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Staff Engineer – Office of the CTO(Lead) | R&D | Tel-Aviv, IL | |
| Director of Data(Director) | R&D | Tel-Aviv, IL | |
| Software Engineer(Mid-Level) | R&D | Tel-Aviv, IL | |
| Junior DevOps Engineer(Junior) | R&D | Sofia, BG | |
| Upmarket Customer Success Manager, Discover(Mid-Level) | Customer Success | Multi-Location (2 Locations) |
Explore company relationships
Questions about Yotpo
What is Yotpo?
Yotpo is a B2B software platform for ecommerce brands covering reviews, user-generated content, loyalty, referrals, SMS and email marketing.
Who uses Yotpo?
Its users are ecommerce brands, online merchants, and teams responsible for CRM, retention, lifecycle marketing, merchandising and conversion.
How does Yotpo make money?
It makes money through modular SaaS subscriptions and usage-based pricing, especially for products such as SMS and email that scale with volume.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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