Yotpo

The company operates a B2B SaaS business model. It offers a suite of cloud-based applications for reviews and user-generated content, loyalty and referrals, and SMS marketing that integrate with merchants’ e-commerce platforms and external channels. Value is created by enabling brands to collect and display customer feedback and visual content, incentivise repeat purchases and referrals, and run targeted SMS campaigns, which together can increase conversion rates and customer lifetime value. Revenue is generated by selling recurring subscriptions to this software, with higher-priced tiers providing increased usage limits, more advanced features (such as syndication and advanced analytics) and enterprise support. Additional value capture comes from cross-selling adjacent modules across the same merchant base and closing bespoke contracts with larger retailers that require deeper integration and account management.

Yotpo Ltd. is a United States-based e-commerce marketing software provider focused on helping online merchants manage customer reviews, user-generated content, loyalty, referrals and SMS marketing. Its platform aggregates and displays reviews and visual content, runs loyalty and referral programmes, and enables SMS campaigns, with strong integrations into major e-commerce platforms such as Shopify and with external channels like Google and Walmart.

The company generates revenue primarily through subscription-based software plans that scale with merchant order volume and required feature depth, from free entry tiers for very small merchants to paid growth, prime and enterprise packages. Its direct customers and payers are e-commerce brands and retailers (from SMBs to large enterprises) who use the tools to improve conversion, retention and marketing performance on their own online stores and marketplaces.