Trustpilot
Public reviews platform with SaaS tools for business reputation management.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Trustpilot Group plc
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- 5th Floor, The Minster Building, 21 Mincing Lane, London EC3R 7AG
- Company size
- 501–1,000
- Market role
- B2B SaaS Provider
- Ticker
- TRST
- Official website
- trustpilot.com
What Trustpilot does
Trustpilot runs a two-sided model. It attracts consumers with free access to business reviews and company profile pages, then monetises the resulting review corpus and trust signals by selling software and data products to businesses. The consumer layer generates content, traffic and credibility; the B2B layer converts that into recurring subscriptions, API-based data access and enterprise analytics use cases.
Category differentiation
Trustpilot is not an advertising network or a pure review widget vendor. It is a public reviews platform combined with paid reputation, analytics and data software for businesses.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Trustpilot is a public review platform and business software company. On the consumer side, it operates an open website where people search for businesses, read and publish reviews, and assess companies through star ratings and TrustScores. This creates a large body of user-generated content that influences purchase decisions and search visibility. On the commercial side, Trustpilot sells subscription software to businesses that want to collect, manage, analyse and promote customer reviews. Its paid products include review invitation workflows, moderation and fraud controls, analytics, embeddable review widgets and enterprise data products. Revenue comes primarily from recurring SaaS subscriptions, with additional monetisation from data solutions and some advertising-related activity on profile pages.
Company news briefing
Briefing updated:
Trustpilot continues to expand its platform capabilities, introducing advanced AI Search Market Insights, Custom Roles, and Location Reviews alongside an upgraded Shopify integration. Building on its established market presence—highlighted by longstanding portfolio backing from Seed Capital—the company is reinforcing its strategic focus on merchant-facing tools and AI-driven review monetisation.
Business model & monetisation
The company primarily uses a freemium SaaS model. Businesses can start on a free tier and upgrade to paid plans priced by feature set, invitation volume, analytics access, integrations and enterprise support. Additional monetisation comes from data licensing and API access through Data Solutions, while the consumer platform is free to use and may contribute limited advertising-related income.
- Business subscription plans
- Tiered SaaS pricing from free to enterprise
- Enterprise data solutions and API access
- Licensing and platform access fees
- Widgets and review distribution capabilities
- Bundled within subscription tiers and upsell packaging
- Profile-page advertising or related brand-funded activity
- Ad-supported monetisation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- G2
B2B software marketplace monetising reviews, intent data and vendor promotion.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Product Updates for September 2026
Recorded impact score: 3/5
Trustpilot's blog features a new featured article on September product updates, highlighting new features like AI Search Market Insights, Custom Roles, and Location Reviews. Additionally, new posts discuss building trust in the age of AI and a Klarna case study.
BrandJet AI Acquires IGLeads Lead Generation Platform
M&A · Recorded impact score: 2/5
BrandJet AI has acquired IGLeads, a no-code lead generation tool that extracts publicly available contact data from social platforms and mapping services. Terms were not disclosed. The acquisition integrates IGLeads’ social-first extraction engine into BrandJet’s multi-channel outreach and brand intelligence platform, allowing IGLeads users to export lead lists directly into BrandJet sequences and giving BrandJet customers access to IGLeads’ extraction alongside BrandJet’s reported database of more than 700 million contact records and AI enrichment tools. IGLeads, founded in 2021, will continue to operate under its own name while phased integrations roll out over the coming months. The move aims to unify lead sourcing, enrichment, and multi-channel outreach for sales and growth teams.
- BrandJet AI announced the acquisition of IGLeads; terms of the deal were not disclosed.
- IGLeads is a no-code lead generation tool that collects publicly available contact data from Instagram, TikTok, LinkedIn, Facebook, Google Maps and other sources.
Trustpilot adds IR Newsletter page and updates Analyst Consensus PDF
Recorded impact score: 2/5
The investor relations navigation now includes a new 'IR Newsletter' page and the analyst consensus PDF has been updated from 20 May 2026 to 3 July 2026.
Upgrade to the future of Trustpilot on Shopify
Recorded impact score: 4/5
Upgrade to the future of Trustpilot on Shopify
Explore company relationships
Questions about Trustpilot
What is Trustpilot?
Trustpilot is a public consumer review platform with paid software and data products for businesses to collect, manage and use customer reviews.
Who uses Trustpilot?
Consumers use it to research companies and share experiences, while businesses use its tools for review collection, reputation management, analytics and on-site trust signals.
How does Trustpilot make money?
It makes money mainly through recurring subscriptions to Trustpilot Business, plus enterprise data and API offerings and a smaller amount of advertising-related revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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