Trustpilot
Trustpilot is a public reviews platform with SaaS tools for business reputation management.
Trustpilot operates in the B2B SaaS Provider segment.
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Distinction
Trustpilot is not an advertising network or a pure review widget vendor. It is a public reviews platform combined with paid reputation, analytics and data software for businesses.
- Founded
- 2007
- Headquarters
- 5th Floor, The Minster Building, 21 Mincing Lane, London EC3R 7AG
- Core Segment
- B2B SaaS Provider
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Trustpilot
Trustpilot: About
Trustpilot runs a two-sided model. It attracts consumers with free access to business reviews and company profile pages, then monetises the resulting review corpus and trust signals by selling software and data products to businesses. The consumer layer generates content, traffic and credibility; the B2B layer converts that into recurring subscriptions, API-based data access and enterprise analytics use cases.
Products & Services in Categories
Verified structural categorizations from the graph
Trustpilot: Market Position
Trustpilot is a public review platform and business software company. On the consumer side, it operates an open website where people search for businesses, read and publish reviews, and assess companies through star ratings and TrustScores. This creates a large body of user-generated content that influences purchase decisions and search visibility.
On the commercial side, Trustpilot sells subscription software to businesses that want to collect, manage, analyse and promote customer reviews. Its paid products include review invitation workflows, moderation and fraud controls, analytics, embeddable review widgets and enterprise data products. Revenue appears to come primarily from recurring SaaS subscriptions, with additional monetisation from data solutions and some advertising-related activity on profile pages.
Trustpilot: Frequently Asked Questions
What is Trustpilot?
Trustpilot is a public consumer review platform with paid software and data products for businesses to collect, manage and use customer reviews.
Who uses Trustpilot?
Consumers use it to research companies and share experiences, while businesses use its tools for review collection, reputation management, analytics and on-site trust signals.
How does Trustpilot make money?
It makes money mainly through recurring subscriptions to Trustpilot Business, plus enterprise data and API offerings and a smaller amount of advertising-related revenue.
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