Trustpilot

YourParkingSpace discusses shifting brand positioning

Larne O’Donoghue, a growth marketer at YourParkingSpace, describes moving the brand away from “painkiller” positioning toward a “gain creator” approach, outlines recent product launches (a fleet product) and an upcoming EV parking and charging initiative, and explains the company’s research-led, outcome-focused marketing organisation. He discusses using customer ridealongs and market research to define super-users, building custom tooling (a competitor-tracking tool) and applying AI to change workflows, and stresses linking marketing metrics to CFO-recognised financial outcomes.

Study: AI visibility often diverges from SEO rankings

Fractl analyzed how three large language models (GPT-4o, Gemini 2.5 Flash, and Claude Sonnet 4.6) referenced brands across eight industries and compared those references to traditional SEO metrics from Ahrefs. While more than 90% of brands showed alignment between search authority and AI visibility, notable outliers existed: about 5% of brands (471) were underrepresented in model responses and about 4% (377) overperformed relative to their SEO footprint. Only 11% of brands were referenced by all three models, and model-specific recall patterns (e.g., Claude favoring SaaS/insurance, Gemini favoring travel/healthcare) create measurement and strategy challenges. The study concludes brands should measure AI recall separately, strengthen third-party corroboration, and fix categorization signals to improve AI recall.

BrandJet AI Acquires IGLeads Lead Generation Platform

BrandJet AI has acquired IGLeads, a no-code lead generation tool that extracts publicly available contact data from social platforms and mapping services. Terms were not disclosed. The acquisition integrates IGLeads’ social-first extraction engine into BrandJet’s multi-channel outreach and brand intelligence platform, allowing IGLeads users to export lead lists directly into BrandJet sequences and giving BrandJet customers access to IGLeads’ extraction alongside BrandJet’s reported database of more than 700 million contact records and AI enrichment tools. IGLeads, founded in 2021, will continue to operate under its own name while phased integrations roll out over the coming months. The move aims to unify lead sourcing, enrichment, and multi-channel outreach for sales and growth teams.