Feefo

Feefo operates a B2B software model centred on review collection and customer feedback management. It creates value by helping merchants and brands gather authenticated post-purchase reviews, turn them into operational and product insights, and reuse that content to improve trust, conversion and search visibility. The platform integrates with commerce and CRM systems, embedding itself into customer feedback workflows and making it a recurring operational tool for marketing, ecommerce and CX teams.

Feefo is a UK-based software company that provides a cloud platform for collecting, verifying, managing and distributing customer reviews and feedback. Its core product is built around invite-only, transaction-linked reviews, alongside analytics, sentiment analysis, Net Promoter Score tracking, onsite display widgets and syndication into search and retail environments. It also offers a consumer testing and research capability for pre-launch validation.

The company primarily serves businesses rather than consumers, especially ecommerce retailers, brands, enterprise marketing teams, customer experience teams and product teams. Feefo makes money mainly through recurring SaaS subscriptions with tiered plans, then expands account value through higher-tier analytics, review volume, syndication, messaging add-ons and specialist modules such as Review Booster and consumer panel services.