Feefo
Verified reviews and customer feedback software for brands and retailers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Feefo Holdings Limited
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Feefo Barn / Heath Farm, Heath Road East, Petersfield, Hampshire, GU31 4HT, United Kingdom
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- feefo.com
What Feefo does
Feefo operates a B2B software model centred on review collection and customer feedback management. It creates value by helping merchants and brands gather authenticated post-purchase reviews, turn them into operational and product insights, and reuse that content to improve trust, conversion and search visibility. The platform integrates with commerce and CRM systems, embedding itself into customer feedback workflows and making it a recurring operational tool for marketing, ecommerce and CX teams.
Category differentiation
Feefo is not a general consumer review marketplace whose main customers are consumers; it is primarily a B2B review, feedback and insights software provider for brands and retailers. It is also not a generic adtech platform, despite syndicating review content into search and retail environments.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Feefo is a UK-based software company that provides a cloud platform for collecting, verifying, managing and distributing customer reviews and feedback. Its core product is built around invite-only, transaction-linked reviews, alongside analytics, sentiment analysis, Net Promoter Score tracking, onsite display widgets and syndication into search and retail environments. It also offers a consumer testing and research capability for pre-launch validation. The company primarily serves businesses rather than consumers, especially ecommerce retailers, brands, enterprise marketing teams, customer experience teams and product teams. Feefo makes money mainly through recurring SaaS subscriptions with tiered plans, then expands account value through higher-tier analytics, review volume, syndication, messaging add-ons and specialist modules such as Review Booster and consumer panel services.
Business model & monetisation
Feefo monetises through recurring SaaS subscriptions with tiered monthly pricing and enterprise plans. Revenue is driven by feature-based packaging and likely scales with review invitation volume, analytics access and advanced capabilities. Additional monetisation comes from paid modules and add-ons, including syndication, Review Booster, messaging-based review collection and consumer testing or panel-led research services.
- Core review and feedback platform subscriptions
- Software Subscription
- Advanced analytics and insight modules
- Software Subscription
- Syndication and distribution capabilities
- Software Subscription
- Review Booster and tester-led product validation
- Software Subscription
- Messaging and other usage-based add-ons
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Feefo to exhibit at eCommerce Expo 2026
Recorded impact score: 5/5
Visit Stand A60 at ExCeL London, 23–24 September, to see how verified reviews drive traffic, conversion and visibility
Explore company relationships
Questions about Feefo
What is Feefo?
Feefo is a B2B software platform for collecting verified customer reviews, managing feedback and turning that data into analytics and syndication outputs for brands and retailers.
Who uses Feefo?
Its main users are ecommerce retailers, brands, enterprise customer experience teams, marketers, product teams and researchers that want verified reviews and customer insight tools.
How does Feefo make money?
Feefo earns revenue mainly from tiered SaaS subscriptions, with additional income from premium analytics, syndication, review generation modules and other add-on services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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