Observed Signal · Aug 28, 2026 · Market Signal · Source: Smile · Impact: 3/5
Cart Abandonment Recovery: How Smile and Redo Turn Lost Carts Into Loyalty Members
Every Shopify brand running a loyalty program can tell you who joins it. The shoppers that make a purchase are
Track Smile Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your Polaris7 workspace to monitor these entities.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Retailers Expand and Complicate Loyalty Programs
Modern Retail’s annual analysis — excerpted in Digiday — finds loyalty programs have become more prevalent and more complex across major retailers. The analysis reports 89% of retailers surveyed now offer a loyalty program, up from 79% the prior year, with both free and paid tiers included. A March 2025 Salesforce survey similarly found two‑thirds of retailers offered loyalty programs and 29% planned to introduce one within 24 months. Examples cited include Target offering a free year of its Target Circle 360 to high‑spend members (Aug–Sep 2025), Amazon and Walmart bundling third‑party streaming perks into paid memberships, Lowe’s operating separate homeowner and professional programs (MyLowe’s Rewards; MyLowe’s Pro Rewards), Barnes & Noble running free and paid tiers, and Macy’s halting enrollments for its paid Red Carpet program. Retail and vendor executives quoted emphasize loyalty’s growing strategic importance in an AI‑driven commerce environment.
Klaviyo Customer Hub Adds Wishlist to Shopify Stores
This article from Front Row Group explains how Klaviyo's Customer Hub Favorites feature can serve as a built-in wishlist solution for Shopify stores, replacing the need for third-party wishlist apps. It details the setup process, the data captured with each 'Add to Favorites' event, and how to build reminder and price-drop email flows. The feature integrates with Klaviyo's CRM, allowing brands to trigger targeted emails based on shopper saves. The article highlights the inclusion of variant data, enabling personalized follow-ups. It also discusses additional Customer Hub features and notes that the feature starts at $20 per month for up to 10,000 active profiles.
Smile insurer targets older audience with new influencer campaign
Swiss online insurer Smile is shifting its marketing focus to an older audience while retaining younger customers. The company has added comedy couple Loredana and Kilian Bamert (known as “Saturday & Sunday”) and Basel content creator/moderator Pasquale Stramandino to its roster of advertising faces, while longtime partners Zeki and Naomi Lareine have departed. The summer-to-autumn campaign runs from 10 August to the end of October with TV spots across public and private broadcasters (SRF, RTS, 3+, RTL, Pro7, Sat.1, TF1), complemented by out-of-home posters (10–23 August), megaposters through 6 September, and digital activity including Instagram. Smile continues to sponsor the Smile Swiss Influence Award and its Newcomer Award, which gives emerging creators a role in national TV campaigns.
Receive all future signals for Smile & competitors in your briefing
Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.