Capillary Technologies
Capillary Technologies is a enterprise loyalty, CDP and customer engagement software provider.
Analyst Perspective
Capillary Technologies is a private enterprise software company focused on customer loyalty, customer data, engagement automation, rewards and analytics. Its main customers are enterprise brands, retailers, hospitality groups and marketing teams that need to unify customer data, run loyalty programmes, automate lifecycle marketing and improve retention across digital and in-store channels. The company primarily generates revenue through recurring SaaS fees for its cloud platforms, supplemented by implementation, consulting and programme strategy services through Brierley. Its acquisition history shows a deliberate strategy to expand omnichannel loyalty capabilities, rewards infrastructure and North American enterprise reach, including Persuade, Brierley, Tenerity’s Digital Connect assets and Kognitiv.
Analyst Signal Briefing
Updated: 4 Jul 2026Capillary Technologies has released its Q4 FY25-26 financial results and strengthened its governance with the appointment of Peeyush Ranjan as an Independent Director. The company has been recognised as a Leader in the Forrester Wave™ Loyalty Platforms Q4 2025 report and the Everest Group PEAK Matrix 2025. Furthermore, the firm is currently integrating its Brierley acquisition while expanding its global footprint to serve over 390 brands across 46 countries.
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Key insights about Capillary Technologies
Category Differentiation
Capillary Technologies is not a consumer brand or a pure adtech media buying platform. It is a B2B customer loyalty, CDP and engagement software provider with associated consulting services.
Capillary Technologies: About
Capillary Technologies operates a B2B enterprise software model centred on a modular suite for loyalty management, customer data, engagement automation, rewards and analytics. It creates value by helping large brands consolidate customer intelligence, personalise marketing, improve retention and operate complex omnichannel loyalty programmes. The business is reinforced by adjacent consulting and implementation services that support deployment, strategy and optimisation.
How Capillary Technologies Works & Monetises
Business model analysis and core revenue streams
The company monetises mainly through recurring SaaS subscriptions for its cloud platforms, with pricing likely shaped by modules deployed, customer records, programme scale, data volume and usage complexity. Additional revenue comes from consulting and strategic services through Brierley, plus implementation and potentially usage-linked fees tied to campaign execution, reward distribution or engagement volumes. Cross-sell across the integrated suite is a core commercial lever.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (Capillary Technologies)
Capillary Technologies Updates About Page with New Board Member Peeyush Ranjan and Latest Analyst Recognitions
The current version of the About Us page reveals the addition of Peeyush Ranjan as an Independent Director (joined May 7, 2025), updated company metrics (390+ brands, 678 employees, 46 countries), and new analyst recognitions including Forrester Wave Q4 2025 and Everest Group PEAK Matrix 2025. The page also highlights the Brierley acquisition integration under Consulting.
Read original sourceCapillary Named a Leader in The Forrester Wave™ Loyalty Platforms, Q4 2025 Report
Capillary Technologies recognized as a Leader in The Forrester Wave™ Loyalty Platforms, Q4 2025 Report. Read more.
Read original sourceCapillary Named a Leader in The Forrester Wave™ Loyalty Platforms, Q4 2025 Report
Capillary has been recognized as a leader in the Forrester Wave™ Loyalty Platforms report for Q4 2025.
Read original sourceCapillary Technologies: Frequently Asked Questions
What is Capillary Technologies?
Capillary Technologies is a private B2B software company that provides loyalty management, customer data, engagement automation, rewards and analytics platforms for enterprise brands.
Who uses Capillary Technologies?
It is used by enterprise marketing, CRM, loyalty and analytics teams, particularly at retailers, hospitality groups and other consumer-facing brands.
How does Capillary Technologies make money?
It makes money mainly through recurring SaaS subscriptions, plus consulting, implementation and some usage-linked fees tied to programme execution and rewards.
Company Facts
- Founded
- 2012
- Headquarters
- Singapore
- Core Segment
- MarTech Vendor
- Company Size
- 501–1,000
- Official Link
- capillarytech.com