Capillary Technologies

Capillary Technologies operates a B2B enterprise software model centred on a modular suite for loyalty management, customer data, engagement automation, rewards and analytics. It creates value by helping large brands consolidate customer intelligence, personalise marketing, improve retention and operate complex omnichannel loyalty programmes. The business is reinforced by adjacent consulting and implementation services that support deployment, strategy and optimisation.

Capillary Technologies is a private enterprise software company focused on customer loyalty, customer data, engagement automation, rewards and analytics. Its main customers are enterprise brands, retailers, hospitality groups and marketing teams that need to unify customer data, run loyalty programmes, automate lifecycle marketing and improve retention across digital and in-store channels.

The company primarily generates revenue through recurring SaaS fees for its cloud platforms, supplemented by implementation, consulting and programme strategy services through Brierley. Its acquisition history shows a deliberate strategy to expand omnichannel loyalty capabilities, rewards infrastructure and North American enterprise reach, including Persuade, Brierley, Tenerity’s Digital Connect assets and Kognitiv.