Capillary Technologies
Enterprise loyalty, CDP and customer engagement software provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Capillary Technologies India Limited
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Singapore
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Ticker
- CAPILLARY (NSE) / 544614 (BSE)
- Official website
- capillarytech.com
What Capillary Technologies does
Capillary Technologies operates a B2B enterprise software model centred on a modular suite for loyalty management, customer data, engagement automation, rewards and analytics. It creates value by helping large brands consolidate customer intelligence, personalise marketing, improve retention and operate complex omnichannel loyalty programmes. The business is reinforced by adjacent consulting and implementation services that support deployment, strategy and optimisation.
Category differentiation
Capillary Technologies is not a consumer brand or a pure adtech media buying platform. It is a B2B customer loyalty, CDP and engagement software provider with associated consulting services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Capillary Technologies is a private enterprise software company focused on customer loyalty, customer data, engagement automation, rewards and analytics. Its main customers are enterprise brands, retailers, hospitality groups and marketing teams that need to unify customer data, run loyalty programmes, automate lifecycle marketing and improve retention across digital and in-store channels. The company primarily generates revenue through recurring SaaS fees for its cloud platforms, supplemented by implementation, consulting and programme strategy services through Brierley. Its acquisition history shows a deliberate strategy to expand omnichannel loyalty capabilities, rewards infrastructure and North American enterprise reach, including Persuade, Brierley, Tenerity’s Digital Connect assets and Kognitiv.
Company news briefing
Briefing updated:
Capillary Technologies has released its Q4 FY25-26 financial results and strengthened its governance with the appointment of Peeyush Ranjan as an Independent Director. The company has been recognised as a Leader in the Forrester Wave™ Loyalty Platforms Q4 2025 report and the Everest Group PEAK Matrix 2025. Furthermore, the firm is currently integrating its Brierley acquisition while expanding its global footprint to serve over 390 brands across 46 countries.
Business model & monetisation
The company monetises mainly through recurring SaaS subscriptions for its cloud platforms, with pricing likely shaped by modules deployed, customer records, programme scale, data volume and usage complexity. Additional revenue comes from consulting and strategic services through Brierley, plus implementation and potentially usage-linked fees tied to campaign execution, reward distribution or engagement volumes. Cross-sell across the integrated suite is a core commercial lever.
- Enterprise platform subscriptions
- Software Subscription
- Implementation and programme deployment services
- Service Fee
- Loyalty strategy and consulting via Brierley
- Service Fee
- Usage-linked campaign or reward execution fees
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Competitors & alternatives
- Mindbox
Marketing automation and CDP platform for retail and e-commerce teams.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
What Is aiRA by Capillary Technologies? Agentic AI for Loyalty Marketing
Recorded impact score: 4/5
From customer analysis and audience segmentation to rewards, messaging and omnichannel execution, aiRA brings the enterprise campaign workflow into one governed conversation.
Explore company relationships
Questions about Capillary Technologies
What is Capillary Technologies?
Capillary Technologies is a private B2B software company that provides loyalty management, customer data, engagement automation, rewards and analytics platforms for enterprise brands.
Who uses Capillary Technologies?
It is used by enterprise marketing, CRM, loyalty and analytics teams, particularly at retailers, hospitality groups and other consumer-facing brands.
How does Capillary Technologies make money?
It makes money mainly through recurring SaaS subscriptions, plus consulting, implementation and some usage-linked fees tied to programme execution and rewards.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
25 publicly documented primary sources and citations linked across the market graph.
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