Capillary Technologies

The company operates an enterprise SaaS business model built around a modular loyalty and customer engagement platform. It creates value by unifying customer data, running analytics and orchestrating engagement and loyalty programmes that aim to increase customer retention and transaction frequency for brands. Core modules cover customer data platform functionality, insights and analytics, engagement orchestration and loyalty programme management, with tight integration between them. Revenue is generated mainly through recurring subscription fees for cloud-hosted software, typically sold as multi-year contracts to enterprises. This is augmented by implementation projects, integration work, and ongoing managed SaaS and programme management services. Through acquisitions of loyalty consultancies and reward network assets, it also offers advisory and operational services that help design and operate loyalty programmes, creating stickiness and expanding contract value.

Capillary Technologies is an India-headquartered, AI-based, cloud-native SaaS provider focused on enterprise loyalty, customer data and engagement solutions. Its platform comprises modular products for customer data management, analytics and cross-channel engagement, along with loyalty programme management and rewards infrastructure. The company sells primarily to mid-market and large consumer-facing enterprises such as retail, CPG, fuel, hospitality, F&B and travel brands. It generates revenue from recurring SaaS subscriptions for its software modules, complemented by managed services, implementation and loyalty consulting, including capabilities obtained through acquisitions in the US, Europe and Canada.