LoyaltyLion
Loyalty SaaS for e-commerce brands and Shopify merchants.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- LoyaltyLion Ltd
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Hubhub – LoyaltyLion, 20 Farringdon Street, London, England, EC4A 4EN
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- loyaltylion.com
What LoyaltyLion does
LoyaltyLion operates a subscription software model centred on customer retention infrastructure for merchants. It creates value by helping brands launch and manage loyalty schemes, referral programmes and tiered rewards experiences that aim to increase repeat purchases and retention. The platform is embedded into merchants' commerce and marketing stacks through integrations and APIs, which supports day-to-day workflow adoption and creates expansion opportunities from standard plans into higher-tier and enterprise contracts.
Category differentiation
LoyaltyLion is a merchant software provider for loyalty and retention, not a consumer rewards app or a media buying platform. It is best understood as e-commerce loyalty infrastructure rather than a general-purpose CRM suite.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
LoyaltyLion is a B2B SaaS company that provides loyalty, referrals and retention software for e-commerce brands, with a particular fit for Shopify merchants and omnichannel retailers. Its platform enables merchants to run points-based rewards, VIP tiers, referral programmes and customer retention workflows, while also providing analytics and integrations with commerce, POS and marketing tools. The business makes money primarily through recurring software subscriptions, with pricing structured by merchant scale and monthly order volume, plus custom enterprise contracts for larger brands with more complex integration and support requirements. Its customers are e-commerce brands, retention teams and larger retail organisations seeking to improve repeat purchase behaviour and customer lifetime value.
Company news briefing
Briefing updated:
LoyaltyLion has released proprietary research detailing consumer expectations for loyalty programmes through 2026, focusing on evolving shopper behaviours and retention strategies. This initiative provides retailers with data-driven insights for optimising customer engagement and aligning brand rewards with future consumer trends.
Business model & monetisation
LoyaltyLion monetises primarily via recurring SaaS subscriptions. Pricing is tiered by merchant order volume and feature depth, with higher plans unlocking capabilities such as VIP tiers, omnichannel support, advanced integrations and workflow automation. It also offers custom-priced enterprise agreements for larger retailers, which likely include implementation, strategic onboarding and premium support alongside the core software subscription.
- Core loyalty platform subscriptions
- Software Subscription
- Usage-scaled pricing tied to order volume
- Software Subscription
- Enterprise contracts with bespoke support and integrations
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
The Loyalty World Cup has kicked off! But who will win?
Recorded impact score: 4/5
LoyaltyLion launches a new campaign called the Loyalty World Cup, featuring a dedicated landing page and a related blog post analyzing loyalty programs that could win.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| SEO & CRO Manager(Manager) | Marketing | London (Hybrid) | |
| Sales Development Representative(Junior) | Sales | London (Hybrid) |
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Questions about LoyaltyLion
What is LoyaltyLion?
LoyaltyLion is a B2B SaaS platform that helps e-commerce brands run loyalty programmes, referrals, VIP tiers and retention workflows.
Who uses LoyaltyLion?
Its users are e-commerce brands, Shopify merchants, retention teams and larger omnichannel retailers that want to improve repeat purchases and customer loyalty.
How does LoyaltyLion make money?
It generates revenue mainly from recurring software subscriptions, with tiered pricing by merchant scale and custom enterprise contracts for larger customers.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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