E-Commerce On-Site Merchandising Automation · MarTech Vendor
Okendo
Shopify-focused customer marketing software for ecommerce brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Okendo Pty Ltd
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Level 5, 333 George St, Sydney, New South Wales 2000, AU
- Company size
- 50–200
- Market cluster / sector
- E-Commerce On-Site Merchandising Automation
- Market role
- MarTech Vendor
- Official website
- okendo.io
What Okendo does
Okendo operates a B2B SaaS model. It sells software to ecommerce merchants as either standalone modules or as a bundled platform, replacing multiple point solutions across reviews, loyalty, referrals, quizzes, and surveys. The value proposition is operational consolidation, richer first- and zero-party customer data, and tighter integration with Shopify-led commerce workflows. Growth is supported by modular expansion: merchants can start with one product, then adopt additional products that share data and workflows.
Category differentiation
Okendo is not a consumer shopping app or a payments provider. It is a B2B ecommerce software platform focused on reviews, loyalty, referrals, quizzes and surveys for merchants, especially within Shopify-led commerce stacks.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Okendo is a private Australian software company that provides a Shopify-centric customer marketing platform for ecommerce brands. Its products cover reviews, loyalty, referrals, quizzes, and surveys, with a shared data layer that combines zero-party data, customer feedback, and user-generated content into unified customer profiles. The platform is used by merchants and ecommerce teams to improve retention, product discovery, social proof, and post-purchase engagement. The company makes money through recurring SaaS subscriptions sold as individual modules or bundled platform plans, with pricing typically linked to merchant scale, feature access, and order volume. Its paying customers are ecommerce brands, Shopify merchants, growth marketers, CX teams, and larger enterprise commerce operators that want to consolidate several retention and engagement tools into one stack.
Business model & monetisation
Okendo monetises through recurring SaaS subscriptions. Revenue comes from tiered monthly or annual plans for individual products, bundled platform subscriptions, and larger enterprise contracts with broader usage allowances and custom pricing. Commercial expansion is driven by order-volume tiers, feature gating, modular upsell from entry plans into the full platform, and cross-sell across reviews, loyalty, referrals, quizzes, and surveys.
- Platform and module subscriptions
- Software Subscription
- Enterprise platform contracts
- Software Subscription
- Usage and scale-based plan expansion via order volume tiers
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Okendo's competitive landscape.
Marketing automation and CDP platform for retail and e-commerce teams.
Enterprise loyalty, CDP and customer engagement software provider.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Customer Success Manager (Based in New York City)(Mid-Level) | ENT Success | New York | |
| Senior Frontend Software Engineer(Senior) | Product Engineering | Multi-Location (4 Locations) | |
| Customer Success Manager(Mid-Level) | ENT Success | Multi-Location (3 Locations) |
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Questions about Okendo
What is Okendo?
Okendo is a B2B ecommerce software platform that helps brands manage reviews, loyalty, referrals, quizzes and surveys in one system.
Who uses Okendo?
Its users are ecommerce brands, Shopify merchants, marketers, CX teams and other commerce operators that want integrated customer engagement tooling.
How does Okendo make money?
Okendo makes money through recurring SaaS subscriptions, including standalone product plans, bundled platform packages and enterprise contracts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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