Okendo

Okendo operates a B2B SaaS model. It sells software to ecommerce merchants as either standalone modules or as a bundled platform, replacing multiple point solutions across reviews, loyalty, referrals, quizzes, and surveys. The value proposition is operational consolidation, richer first- and zero-party customer data, and tighter integration with Shopify-led commerce workflows. Growth is supported by modular expansion: merchants can start with one product, then adopt additional products that share data and workflows.

Okendo is a private Australian software company that provides a Shopify-centric customer marketing platform for ecommerce brands. Its products cover reviews, loyalty, referrals, quizzes, and surveys, with a shared data layer that combines zero-party data, customer feedback, and user-generated content into unified customer profiles. The platform is used by merchants and ecommerce teams to improve retention, product discovery, social proof, and post-purchase engagement.

The company makes money through recurring SaaS subscriptions sold as individual modules or bundled platform plans, with pricing typically linked to merchant scale, feature access, and order volume. Its paying customers are ecommerce brands, Shopify merchants, growth marketers, CX teams, and larger enterprise commerce operators that want to consolidate several retention and engagement tools into one stack.