COMPANY

Okendo

Okendo is a shopify-focused customer marketing software for ecommerce brands.

Analyst Perspective

Okendo is a private Australian software company that provides a Shopify-centric customer marketing platform for ecommerce brands. Its products cover reviews, loyalty, referrals, quizzes, and surveys, with a shared data layer that combines zero-party data, customer feedback, and user-generated content into unified customer profiles. The platform is used by merchants and ecommerce teams to improve retention, product discovery, social proof, and post-purchase engagement. The company makes money through recurring SaaS subscriptions sold as individual modules or bundled platform plans, with pricing typically linked to merchant scale, feature access, and order volume. Its paying customers are ecommerce brands, Shopify merchants, growth marketers, CX teams, and larger enterprise commerce operators that want to consolidate several retention and engagement tools into one stack.

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Key insights about Okendo

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Category Differentiation

Okendo is not a consumer shopping app or a payments provider. It is a B2B ecommerce software platform focused on reviews, loyalty, referrals, quizzes and surveys for merchants, especially within Shopify-led commerce stacks.

Okendo: About

Okendo operates a B2B SaaS model. It sells software to ecommerce merchants as either standalone modules or as a bundled platform, replacing multiple point solutions across reviews, loyalty, referrals, quizzes, and surveys. The value proposition is operational consolidation, richer first- and zero-party customer data, and tighter integration with Shopify-led commerce workflows. Growth is supported by modular expansion: merchants can start with one product, then adopt additional products that share data and workflows.

How Okendo Works & Monetises

Business model analysis and core revenue streams

Okendo monetises through recurring SaaS subscriptions. Revenue appears to come from tiered monthly or annual plans for individual products, bundled platform subscriptions, and larger enterprise contracts with broader usage allowances and custom pricing. Commercial expansion is driven by order-volume tiers, feature gating, modular upsell from entry plans into the full platform, and cross-sell across reviews, loyalty, referrals, quizzes, and surveys.

Revenue Channels

Platform and module subscriptionsSoftware Subscription

Enterprise platform contractsSoftware Subscription

Usage and scale-based plan expansion via order volume tiersSoftware Subscription

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

In-App Email & Newsletter Display, Web & Mobile

Technology

Affiliate Marketing Platform / Network Customer Experience (CX) / Voice of Customer (VoC)Customer Data & Clean Room Platform (CDP/DCR)Loyalty Management Platform Landing Page & Funnel Builder

Recent Signals (Okendo)

OkendoMay 15, 2026

Meet our leaders

The current version lists the leadership team, including CEO Matt Goodman, CTO Matt Garven, and other executives such as Brian Baldwin, Jonathan Fulcher, Stephen Dundas, and Scott Goodman.

Read original source

OkendoJan 1, 2026

JAXXON’s Journey to 100,000 Five-Star Reviews

Learn how JAXXON turned reviews into a growth engine, scaling trust, UGC, conversions, and loyalty through a connected Okendo-powered review ecosystem.

Read original source

OkendoJan 1, 2026

JAXXON’s Journey to 100,000 Five-Star Reviews

Learn how JAXXON turned reviews into a growth engine, scaling trust, UGC, conversions, and loyalty through a connected Okendo-powered review ecosystem.

Read original source

Okendo: Frequently Asked Questions

What is Okendo?

Okendo is a B2B ecommerce software platform that helps brands manage reviews, loyalty, referrals, quizzes and surveys in one system.

Who uses Okendo?

Its users are ecommerce brands, Shopify merchants, marketers, CX teams and other commerce operators that want integrated customer engagement tooling.

How does Okendo make money?

Okendo makes money through recurring SaaS subscriptions, including standalone product plans, bundled platform packages and enterprise contracts.

Company Facts

Founded: 2016
Headquarters: Level 5, 333 George St, Sydney, New South Wales 2000, AU
Core Segment: MarTech Vendor
Company Size: 50–200
Official Link: okendo.io