Okendo

The company operates a B2B SaaS model focused on ecommerce brands. It provides a suite of customer marketing modules—reviews/UGC collection and syndication, loyalty and referrals, quizzes, surveys and product recommendations—delivered as a cloud platform with integrations into Shopify and other marketing tools. Value is created by helping merchants increase conversion rates, average order value, repeat purchase and marketing efficiency through structured customer data and on‑site experiences. Revenue is generated primarily from recurring subscriptions to platform bundles, with additional value created by deeper adoption of multiple modules and integrations that centralise customer marketing activities in one environment.

Okendo is an Australia‑based software company providing a customer marketing platform for ecommerce merchants, particularly brands using Shopify. Its products span reviews and user‑generated content (UGC), loyalty and referrals, quizzes, surveys and product recommendations, all aimed at increasing onsite conversion, repeat purchases and customer insight.

The company generates revenue by selling subscription access to its cloud platform on a tiered basis, with pricing linked to feature bundles and monthly order volumes. Its paying customers are ecommerce and direct‑to‑consumer brands that need integrated tools for collecting and displaying reviews, running loyalty and referral programmes, gathering post‑purchase feedback and powering personalised product recommendations across their storefronts and marketing channels.