Smadex
Mobile-first DSP for user acquisition, retargeting and CTV growth.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SMADEX, S.L.U.
- Entity type
- COMPANY
- Headquarters
- Spain
- Market role
- AdTech Vendor
- Official website
- smadex.com
What Smadex does
Smadex combines proprietary ad-buying software with managed campaign execution and adjacent monetisation services. It creates value by giving advertisers and app-growth teams programmatic access to in-app, mobile web and CTV inventory, then improving campaign outcomes through machine-learning bidding, transparent reporting, fraud controls and creative iteration. Revenue is anchored in advertiser spend flowing through the DSP, with additional service revenue from creative production and subscription monetisation infrastructure.
Category differentiation
Smadex is an Entravision-owned adtech platform for programmatic media buying and related services. It is not a consumer app, publisher or standalone mobile carrier operator.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Smadex is a private Spanish adtech company operating as an Entravision-owned demand-side platform focused on mobile-first programmatic advertising. Its core product is a proprietary DSP used for user acquisition, retargeting, CTV and mobile web buying, with machine-learning optimisation, reporting, inventory transparency, fraud controls and integrations with mobile measurement partners. The company also provides a managed Creative Studio for ad production and optimisation, and offers mobile subscription services built around direct carrier billing. The business serves advertisers, gaming companies, app publishers, performance marketing teams and media agencies that buy mobile and CTV media or need creative execution tied to campaign performance. Smadex makes money primarily from advertiser media spend processed through its platform and managed buying operations, supplemented by service revenue from creative production and commercial arrangements tied to carrier-billing subscription services.
Business model & monetisation
Smadex monetises through advertiser media spend on its DSP using both self-service platform access and managed campaign execution. The core commercial model is programme spend-linked revenue, consistent with DSP economics and media-buying fees. Creative Studio adds quote-based managed-service revenue for custom ad production, testing and optimisation. Mobile Subscription Services adds payment and subscription monetisation revenue via direct carrier billing and related commercial arrangements. No public rate card, CPM schedule, minimum spend or standard subscription pricing is disclosed.
- DSP media buying revenue
- Percentage Take-Rate
- Managed campaign execution
- Service Fee
- Creative Studio services
- Service Fee
- Mobile subscription and carrier billing services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
SMADEX, S.L.U.
IAB vendor record: 161
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Smadex Rebrands as Performance CTV for Apps Scales
Platform · Recorded impact score: 3/5
Mobile advertising company Smadex has refreshed its brand and website to reflect its expanded focus on Performance CTV for app and game growth. Founded in 2011, Smadex has historically specialized in mobile user acquisition. The company began testing connected TV as a growth channel in 2022 and launched its Performance CTV product in 2023. Performance CTV has scaled significantly across 2025 and 2026 and is now a key growth area. The new tagline is “Grow Your App across Mobile and CTV” and the approach is described as “one engine, two screens, infinite optimisation”. Smadex combines mobile and CTV signals using a deep neural network to connect TV and mobile activity at household level, optimizing against predicted outcomes. A recent gaming campaign demonstrated strong results, including a 67.2% ROAS lift and 81.4% of installs arriving within the first hour of a CTV impression.
- Smadex launched its Performance CTV product in 2023.
- A recent gaming campaign reported a 67.2% ROAS lift using Smadex's Performance CTV.
Explore company relationships
Questions about Smadex
What is Smadex?
Smadex is a private adtech company that operates a mobile-first demand-side platform for user acquisition, retargeting, CTV and mobile web advertising, alongside creative and carrier-billing services.
Who uses Smadex?
Its customers are businesses including mobile app publishers, gaming companies, brands, performance marketers, user acquisition teams, media agencies, digital content publishers and subscription businesses.
How does Smadex make money?
It earns revenue from advertiser media spend flowing through its DSP, managed campaign fees, creative production services and commercial arrangements tied to direct carrier billing and subscription monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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