Jampp
Jampp is a mobile DSP for app growth, retargeting and CTV campaigns
Analyst Perspective
Jampp is a private adtech company operating a mobile-focused demand-side platform for app marketers. Its core platform supports programmatic user acquisition, retargeting and connected TV campaigns, using machine learning and predictive bidding to optimise media buying, creative delivery and lifetime value outcomes. The company also sells Creative Labs, a managed creative production and optimisation service integrated with its media buying workflow. Jampp makes money primarily by charging advertisers against programmatic media spend and campaign delivery, supplemented by managed service fees for creative production and optimisation. Its direct customers are mobile app marketers, growth and performance teams, user acquisition managers and digital agencies. Since joining Affle in 2021, Jampp has continued operating under its own brand as an Affle company.
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Archived (Stand: 11 Jul 2026)No strategic news signals detected in the last 90 days.
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Key insights about Jampp
Category Differentiation
Jampp is a B2B mobile performance advertising platform for app marketers, not a consumer app or a general-purpose martech suite. It is distinct from broad enterprise DSPs because its core focus is app growth, retargeting and cross-screen performance.
Jampp: About
Jampp operates a specialised B2B adtech model centred on programmatic media buying for app growth. It provides software and managed execution capabilities that help advertisers acquire, re-engage and measure mobile app users across in-app, web and CTV inventory. Value is created through predictive bidding, campaign automation, cross-screen performance optimisation, data transparency and creative testing services that improve return on ad spend for advertisers.
How Jampp Works & Monetises
Business model analysis and core revenue streams
Jampp monetises through DSP-style transaction revenue tied to advertiser media spend, typically via CPM, CPC or performance-based campaign pricing with a platform margin or take-rate on programmatic buying. It also generates service revenue from Creative Labs through managed creative production, testing and optimisation. Commercial delivery spans managed and semi-self-serve workflows supported by dashboards, APIs and campaign reporting.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Jampp: Frequently Asked Questions
What is Jampp?
Jampp is a mobile-focused demand-side platform that helps app marketers run programmatic user acquisition, retargeting and CTV campaigns.
Who uses Jampp?
Mobile app marketers, growth teams, user acquisition managers and digital agencies use Jampp to buy and optimise performance media.
How does Jampp make money?
Jampp earns revenue from programmatic media spend through platform fees or take-rates and from managed creative production and optimisation services.
Company Facts
- Founded
- 2013
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- jampp.com