Jampp
Mobile DSP for app acquisition and retargeting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Jampp Inc.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- jampp.com
What Jampp does
Jampp operates a B2B programmatic advertising platform for mobile app growth. It creates value by buying and optimising third-party ad inventory across in-app, web, gaming and connected TV environments, then applying machine learning, predictive value modelling, fraud controls and measurement to improve advertiser outcomes. The company monetises the flow of advertiser budget through its DSP and strengthens retention through integrated creative optimisation, reporting APIs, log-level data access and always-on lift measurement.
Category differentiation
Jampp is a B2B mobile performance advertising platform, not a consumer app, not a generic app analytics SDK and not Affle’s entire corporate business. It specialises in programmatic app acquisition, retargeting, creative optimisation and measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Jampp Inc. is a private adtech company operating within the Affle group that provides a proprietary programmatic demand-side platform for mobile app user acquisition and app retargeting. Its platform combines automated bidding, lifetime-value prediction, privacy-preserving attribution, fraud controls, reporting and incrementality measurement to help app advertisers optimise campaigns against downstream performance goals rather than installs alone. The company also offers Creative Labs for dynamic creative optimisation and Jampp CTV for measurable connected TV app growth campaigns. Jampp generates revenue primarily from advertiser media spend executed through its platform, with additional value delivered through integrated creative services and technology-led optimisation. Its direct customers are mobile app marketers, growth teams, performance advertisers and agencies across gaming, commerce, financial services and other app-led sectors. The business is B2B, sales-led and performance-oriented, with measurement and transparency positioned as core commercial differentiators.
Business model & monetisation
Jampp monetises primarily through advertiser campaign spend processed through its DSP, using performance media buying economics rather than published self-serve pricing. This is best classified as a percentage take-rate on media spend, supplemented by service-led creative production and optimisation attached to active campaigns. Creative Labs supports campaign revenue expansion, while Always-on Lift Measurement is bundled into the core platform at no additional cost to reinforce platform adoption, campaign transparency and spend retention.
- Programmatic media buying for app user acquisition and retargeting
- Percentage Take-Rate
- Connected TV app growth campaigns
- Percentage Take-Rate
- Creative Labs optimisation and production
- Service Fee
- Always-on Lift Measurement
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Jampp LTD
IAB vendor record: 527
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6
- Declared special purpose IDs
- 2
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Wallapop Drives 36% YoY Lister Growth with Jampp
Recorded impact score: 3/5
New blog post: Wallapop Drives 36% YoY Lister Growth with Jampp (September 10, 2026). Also new: How mobile marketers should plan for Halloween in 2026, Why on-and-off lift measurement tests cost more than you think, Centauro scales purchases by 237% with UA & App Retargeting, What ChinaJoy 2026 Revealed About UA, CTV and Retention.
Centauro scales purchases by 237% with UA & App Retargeting
Recorded impact score: 3/5
New case study published on Jampp's blog highlighting how Centauro achieved a 237% increase in purchases using user acquisition and app retargeting.
Explore company relationships
Questions about Jampp
What is Jampp?
Jampp is a mobile performance adtech company that provides a programmatic DSP for app user acquisition, app retargeting, creative optimisation and campaign measurement.
Who uses Jampp?
Mobile app marketers, user acquisition teams, growth teams, performance advertisers and agencies use Jampp, especially in gaming, commerce and financial services.
How does Jampp make money?
Jampp makes money primarily from advertiser campaign spend executed through its platform, with additional revenue from creative optimisation and production services tied to campaigns.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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