Adikteev
Adikteev is a performance DSP for mobile app retargeting and acquisition.
Analyst Perspective
Adikteev is a French adtech company focused on performance advertising for mobile apps. Its core offering is a proprietary DSP used primarily for app retargeting, user re-engagement and selective user acquisition, supported by churn prediction, cohort segmentation, incrementality measurement and privacy-aware iOS targeting. The company also offers CTV-based app acquisition, campaign analytics and in-house creative production for video and playable formats. The business makes money by managing programmatic campaigns for app publishers, gaming studios and mobile growth teams, typically on a performance basis linked to media spend and return on ad spend. Its customers are businesses rather than consumers, and its value proposition centres on improving retention, conversions and lifetime value for existing app users while extending acquisition into channels such as CTV.
Analyst Signal Briefing
Updated: 30 Jun 2026Adikteev is prioritising the expansion of its Connected TV (CTV) capabilities, focusing on measuring cross-channel contributions to mobile installs and optimising performance beyond traditional static creatives. This strategic emphasis is reinforced by a new certification as a Kochava Partner, enhancing the company’s attribution and measurement framework. Concurrently, Adikteev is strengthening its technical infrastructure through machine learning developments and the recruitment of senior site reliability engineering talent to support its evolving service offerings.
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Key insights about Adikteev
Category Differentiation
Adikteev is a mobile app performance advertising and retargeting platform, not a general consumer app or a broad enterprise CRM suite. It is also distinct from open-ended foundational AI model providers; its AI is applied within ad buying and optimisation.
Adikteev: About
Adikteev operates a B2B adtech model combining proprietary software with managed campaign execution. It uses its own DSP and predictive bidding logic to buy media programmatically across mobile and CTV supply, then layers audience segmentation, churn modelling, incrementality measurement and creative services to improve campaign outcomes. Value is created by helping app marketers spend media budgets more efficiently, recover lapsed users and attribute incremental revenue more accurately.
How Adikteev Works & Monetises
Business model analysis and core revenue streams
Adikteev primarily monetises through managed programmatic advertising services delivered via its proprietary DSP. Revenue is most likely generated as a percentage of media spend or take-rate on managed campaigns, with pricing tied to performance goals such as ROAS and conversions. Additional monetisation likely comes from creative production services and analytics-oriented products such as churn reporting and campaign diagnostics, but there is no clear evidence of a broad self-serve subscription model.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Adikteev)
Changes in Leadership and Job Positions
The current version of the webpage reflects changes in job positions, including the addition of a Senior Site Reliability Engineer and modifications in the roles listed under current vacancies.
Read original sourceHow to measure CTV's real contribution to mobile installs
This article discusses the measurement of CTV's impact on mobile installs, providing insights into effective strategies for marketers.
Read original sourceWhy Static Creatives Are Holding Performance Marketers Back, And What Comes Next.
Performance marketers are always pushing for better results, so it’s no surprise that at some point, existing approaches stop keeping pace. Static creatives, while still widely used, are inherently limited in both how far they can reach and how effectively they engage users.
Read original sourceAdikteev: Frequently Asked Questions
What is Adikteev?
Adikteev is a French adtech company that runs performance advertising for mobile apps, with strengths in retargeting, churn-based bidding, CTV acquisition and creative services.
Who uses Adikteev?
Its users are mobile app publishers, gaming studios, app growth teams, retention marketers and performance agencies that buy media to re-engage or acquire app users.
How does Adikteev make money?
It primarily earns revenue from managed programmatic campaigns run through its proprietary DSP, likely taking a fee or margin on media spend, with additional income from creative and analytics services.
Company Facts
- Founded
- 2012
- Headquarters
- 51 Rue Saint-Georges, 75009 Paris
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- adikteev.com