Adikteev

Adikteev operates a B2B adtech model combining proprietary software with managed campaign execution. It uses its own DSP and predictive bidding logic to buy media programmatically across mobile and CTV supply, then layers audience segmentation, churn modelling, incrementality measurement and creative services to improve campaign outcomes. Value is created by helping app marketers spend media budgets more efficiently, recover lapsed users and attribute incremental revenue more accurately.

Adikteev is a French adtech company focused on performance advertising for mobile apps. Its core offering is a proprietary DSP used primarily for app retargeting, user re-engagement and selective user acquisition, supported by churn prediction, cohort segmentation, incrementality measurement and privacy-aware iOS targeting. The company also offers CTV-based app acquisition, campaign analytics and in-house creative production for video and playable formats.

The business makes money by managing programmatic campaigns for app publishers, gaming studios and mobile growth teams, typically on a performance basis linked to media spend and return on ad spend. Its customers are businesses rather than consumers, and its value proposition centres on improving retention, conversions and lifetime value for existing app users while extending acquisition into channels such as CTV.