Adikteev

The company operates a managed performance advertising model centred on a programmatic DSP dedicated to mobile app retargeting. It creates value by helping app publishers and marketers re-engage high-value or at-risk users through targeted campaigns that use churn prediction, user scoring, and dynamic creative optimisation. In-house creative production and APIs for reporting and audience management support campaign effectiveness and integration into clients’ analytics stacks. Revenue is generated from media spend flowing through the platform, where the company applies optimisation, targeting and measurement to deliver performance outcomes for clients, alongside bundled creative and technical services.

Adikteev is a France-based advertising technology company focused on mobile app retargeting. It operates a programmatic demand-side platform (DSP) dedicated to re-engaging existing or lapsed app users, rather than user acquisition, using churn prediction, dynamic creative, and incrementality measurement. The company also provides APIs for reporting and audience management, and an in-house creative studio for video and playable formats.

Adikteev generates revenue by managing media-buying campaigns on behalf of app publishers and agencies, routing ad spend through its DSP and supplying creative and optimisation services. Its customers are mobile app publishers and marketers (gaming and non-gaming) and advertising agencies that require performance-focused retargeting and retention campaigns across mobile inventory.