Adikteev
Performance DSP for mobile app retargeting and acquisition.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ADIKTEEV SA
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 51 Rue Saint-Georges, 75009 Paris
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- adikteev.com
What Adikteev does
Adikteev operates a B2B adtech model combining proprietary software with managed campaign execution. It uses its own DSP and predictive bidding logic to buy media programmatically across mobile and CTV supply, then layers audience segmentation, churn modelling, incrementality measurement and creative services to improve campaign outcomes. Value is created by helping app marketers spend media budgets more efficiently, recover lapsed users and attribute incremental revenue more accurately.
Category differentiation
Adikteev is a mobile app performance advertising and retargeting platform, not a general consumer app or a broad enterprise CRM suite. It is also distinct from open-ended foundational AI model providers; its AI is applied within ad buying and optimisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adikteev is a French adtech company focused on performance advertising for mobile apps. Its core offering is a proprietary DSP used primarily for app retargeting, user re-engagement and selective user acquisition, supported by churn prediction, cohort segmentation, incrementality measurement and privacy-aware iOS targeting. The company also offers CTV-based app acquisition, campaign analytics and in-house creative production for video and playable formats. The business makes money by managing programmatic campaigns for app publishers, gaming studios and mobile growth teams, typically on a performance basis linked to media spend and return on ad spend. Its customers are businesses rather than consumers, and its value proposition centres on improving retention, conversions and lifetime value for existing app users while extending acquisition into channels such as CTV.
Company news briefing
Briefing updated:
Adikteev has formalised its presence across the entire US sports betting and iGaming market, providing performance marketing solutions for these regulated sectors. To address post-ATT attribution gaps, the firm has introduced new iOS incrementality measurement resources and continued its collaboration with Kochava. Additionally, Adikteev is now prioritising the synergy between Connected TV (CTV) user acquisition and mobile retargeting to drive lifecycle app growth, further evolving its machine learning-led mobile performance infrastructure.
Business model & monetisation
Adikteev primarily monetises through managed programmatic advertising services delivered via its proprietary DSP. Revenue is most likely generated as a percentage of media spend or take-rate on managed campaigns, with pricing tied to performance goals such as ROAS and conversions. Additional monetisation comes from creative production services and analytics-oriented products such as churn reporting and campaign diagnostics, but there is no clear evidence of a broad self-serve subscription model.
- Managed app retargeting campaigns
- Percentage take-rate on media spend / performance-linked managed service
- CTV user acquisition campaigns
- Managed programmatic buying with media-spend based fees
- Creative production services
- Service fee / retainer
- Churn analytics and scorecard reporting
- Analytics-led value-add, likely bundled or project-based
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adikteev
IAB vendor record: 15
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 9, 10, 11
- Declared feature IDs
- 2
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Adikteev
What is Adikteev?
Adikteev is a French adtech company that runs performance advertising for mobile apps, with strengths in retargeting, churn-based bidding, CTV acquisition and creative services.
Who uses Adikteev?
Its users are mobile app publishers, gaming studios, app growth teams, retention marketers and performance agencies that buy media to re-engage or acquire app users.
How does Adikteev make money?
It primarily earns revenue from managed programmatic campaigns run through its proprietary DSP, likely taking a fee or margin on media spend, with additional income from creative and analytics services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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