Adikteev
Adikteev is a performance DSP for mobile app retargeting and acquisition.
Analyst Perspective
Adikteev is a French adtech company focused on performance advertising for mobile apps. Its core offering is a proprietary DSP used primarily for app retargeting, user re-engagement and selective user acquisition, supported by churn prediction, cohort segmentation, incrementality measurement and privacy-aware iOS targeting. The company also offers CTV-based app acquisition, campaign analytics and in-house creative production for video and playable formats. The business makes money by managing programmatic campaigns for app publishers, gaming studios and mobile growth teams, typically on a performance basis linked to media spend and return on ad spend. Its customers are businesses rather than consumers, and its value proposition centres on improving retention, conversions and lifetime value for existing app users while extending acquisition into channels such as CTV.
Analyst Signal Briefing
Updated: 15 Aug 2026Adikteev has formalised its presence across the entire US sports betting and iGaming market, providing performance marketing solutions for these regulated sectors. To address post-ATT attribution gaps, the firm has introduced new iOS incrementality measurement resources and continued its collaboration with Kochava. Additionally, Adikteev is now prioritising the synergy between Connected TV (CTV) user acquisition and mobile retargeting to drive lifecycle app growth, further evolving its machine learning-led mobile performance infrastructure.
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Key insights about Adikteev
Category Differentiation
Adikteev is a mobile app performance advertising and retargeting platform, not a general consumer app or a broad enterprise CRM suite. It is also distinct from open-ended foundational AI model providers; its AI is applied within ad buying and optimisation.
Adikteev: About
Adikteev operates a B2B adtech model combining proprietary software with managed campaign execution. It uses its own DSP and predictive bidding logic to buy media programmatically across mobile and CTV supply, then layers audience segmentation, churn modelling, incrementality measurement and creative services to improve campaign outcomes. Value is created by helping app marketers spend media budgets more efficiently, recover lapsed users and attribute incremental revenue more accurately.
How Adikteev Works & Monetises
Business model analysis and core revenue streams
Adikteev primarily monetises through managed programmatic advertising services delivered via its proprietary DSP. Revenue is most likely generated as a percentage of media spend or take-rate on managed campaigns, with pricing tied to performance goals such as ROAS and conversions. Additional monetisation likely comes from creative production services and analytics-oriented products such as churn reporting and campaign diagnostics, but there is no clear evidence of a broad self-serve subscription model.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Adikteev)
Kochava Foundry's Grant Simmons Talks Closing the iOS Measurement Gap in a Post-ATT World
New blog post featuring an interview with Grant Simmons from Kochava Foundry discussing iOS measurement challenges after ATT.
Read original sourceIncrementality Measurement for iOS
Adikteev has added a new resource on incrementality measurement for iOS, likely a new product or guide for the ID-less era.
Read original sourceMGID Strengthens Leadership with Key Global Appointments
MGID announced on October 15, 2024 that it is expanding its senior leadership with two global hires: Alex Distadio as regional head of publisher acquisition, Americas, and Ela Krief as global head of account management. Distadio brings more than 20 years of experience from roles at Microsoft, Oracle, and Taboola, and will focus on expanding MGID’s publisher base across the Americas and helping publishers monetize and grow audiences. Krief has over 15 years in technology and online media, with work at Mesh Payments, Google, Adikteev, and Remerge, and will lead MGID’s account management function to drive exceptional customer experiences. Distadio will report to Sergio Vives, MGID's VP of publisher business development; Krief will report to Madi Bachar, VP of global sales. CEO Sergii Denysenko noted the hires align with MGID’s strong H1 performance and the launch of MGID+ to bolster partnerships.
Read original sourceAdikteev: Frequently Asked Questions
What is Adikteev?
Adikteev is a French adtech company that runs performance advertising for mobile apps, with strengths in retargeting, churn-based bidding, CTV acquisition and creative services.
Who uses Adikteev?
Its users are mobile app publishers, gaming studios, app growth teams, retention marketers and performance agencies that buy media to re-engage or acquire app users.
How does Adikteev make money?
It primarily earns revenue from managed programmatic campaigns run through its proprietary DSP, likely taking a fee or margin on media spend, with additional income from creative and analytics services.
Company Facts
- Founded
- 2012
- Headquarters
- 51 Rue Saint-Georges, 75009 Paris
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- adikteev.com