Singlespot
Singlespot is a first-party location data platform for audience targeting and offline attribution.
Analyst Perspective
Singlespot is a French private company focused on first-party mobile location data, audience segmentation and offline attribution for advertising use cases. Its platform collects consented geolocation data through a proprietary SDK integrated into partner apps, maps visits to points of interest and builds audience profiles that advertisers, brands and media agencies can use to activate mobile and web campaigns. The company appears to make money by selling access to its location-derived audience data, campaign activation capabilities and related platform usage. Its commercial positioning centres on GDPR-compliant first-party data collection, precise POI mapping rather than broad radius targeting and the ability to connect digital campaigns with physical store visitation outcomes.
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Key insights about Singlespot
Category Differentiation
Singlespot is a B2B location data and audience activation company, not a consumer dating or social app. It is closer to a privacy-conscious data and measurement provider than to a full-service media agency or broad DSP.
Singlespot: About
Singlespot operates a B2B data and adtech model. It gathers consented first-party mobile location signals through its SDK network, processes and qualifies those signals into visit-based audience segments, and then monetises that data through campaign activation and access to audience intelligence. Value is created by turning raw mobility data into privacy-conscious advertising and measurement products that help buyers target likely visitors and assess store-visit impact.
How Singlespot Works & Monetises
Business model analysis and core revenue streams
The company monetises primarily through first-party location data commercialisation and campaign activation. Based on the supplied product extraction, this likely combines data licensing or audience access fees, campaign-based media activation pricing and usage-linked charges tied to data consumption or campaign volume. Its first-party and GDPR-compliant positioning supports a premium relative to undifferentiated third-party data supply.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Singlespot: Frequently Asked Questions
What is Singlespot?
Singlespot is a French B2B location data platform that turns consented mobile geolocation signals into audience segments and offline attribution for digital advertising.
Who uses Singlespot?
Its customers are advertisers, brands and media agencies seeking location-based targeting, visit-derived segmentation and store-visit measurement.
How does Singlespot make money?
It makes money by commercialising first-party location data, enabling campaign activation and charging for related platform and measurement capabilities.
Company Facts
- Founded
- 2015
- Headquarters
- 33, RUE LA FAYETTE, 75009 PARIS, FRANCE
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- singlespot.com