Beintoo
Italian AdTech firm for location-driven audience targeting and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Beintoo S.p.A.
- Entity type
- COMPANY
- Headquarters
- Italy
- Market role
- AdTech Vendor
- Official website
- beintoo.com
What Beintoo does
Beintoo operates a hybrid AdTech and data-services model. It creates value by collecting consented geolocation signals through a proprietary SDK, transforming those signals into audience intelligence, and applying that intelligence to campaign planning, activation, attribution, and publisher monetisation. The business sits between advertisers seeking measurable targeting and publishers seeking higher-yield monetisation, with its data asset functioning as the central differentiator across both sides of the market.
Category differentiation
Beintoo is not a consumer app or a generic mapping platform. It is a B2B advertising technology and location intelligence company focused on audience data, campaign activation, and measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Beintoo S.p.A. is an Italian AdTech vendor that combines proprietary audience data, managed media services, and campaign measurement. Its core asset is a proprietary SDK-based location intelligence stack that collects consented geolocation signals, which it uses to build audience segments, support media planning, activate campaigns across mobile and web, and measure outcomes including offline store visits. The company sells primarily to brands, advertisers, media agencies, retailers, publishers, and app developers. It generates revenue through campaign planning and execution fees, analytics and attribution services, and publisher monetisation arrangements. Beintoo is part of the MFE / Mediaset group and serves a European footprint, with explicit activity in Italy and Germany.
Business model & monetisation
Beintoo monetises through managed advertising services, data-driven campaign execution, analytics, and publisher monetisation. Revenue comes from campaign fees charged to advertisers and agencies for planning, targeting, creative execution, and delivery; analytics and attribution fees tied to its location intelligence capabilities; and monetisation or revenue-share arrangements with publishers accessing targeted demand and data-enriched inventory optimisation. Commercial terms are primarily campaign-based and contract-based rather than public self-serve SaaS pricing.
- Advertiser campaign planning and execution
- Service Fee
- Location intelligence and attribution analytics
- Pay-per-Use
- Publisher monetisation services
- Percentage Take-Rate
- Post-campaign analytics and reporting
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
BEINTOO SPA
IAB vendor record: 618
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 92 · beintoo.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Beintoo
What is Beintoo?
Beintoo is an Italian AdTech company that provides location intelligence, audience planning, digital campaign execution, and post-campaign measurement.
Who uses Beintoo?
Its users are brands, retailers, advertisers, media agencies, publishers, app developers, and marketing analysts that need audience targeting and attribution.
How does Beintoo make money?
It earns revenue from campaign planning and execution fees, analytics and attribution services, and publisher monetisation arrangements tied to its proprietary data.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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