Mobsta

Mobsta Ltd is a UK-based AdTech company that operates a proprietary geo-behavioural media platform for advertisers, brands, media agencies and programmatic buyers. Its core product combines location, behavioural and transactional signals to build audience segments for campaign planning, activation and measurement across digital out-of-home, connected TV, audio, mobile and desktop. The company also runs an in-house creative studio that develops campaign assets aligned to audience insights generated by its platform. Mobsta generates revenue through a hybrid commercial model: managed media activation tied to campaign spend, fees for audience targeting and measurement, and creative production services. The company serves business customers rather than consumers directly. Its operating model is built around data-driven audience curation, omnichannel media delivery, brand safety controls and closed-loop performance measurement. Mobsta is a subsidiary of NP Digital.