Mobsta
Geo-behavioural adtech platform for omnichannel campaign activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mobsta Ltd
- Entity type
- COMPANY
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- mobsta.com
What Mobsta does
Mobsta creates value by converting real-world behavioural and location signals into targetable audience intelligence for digital advertising campaigns. It uses its proprietary platform to curate audiences, activate media across multiple digital channels, and measure campaign outcomes. The business combines platform capability with managed execution and creative services, allowing clients to buy either technology-enabled activation, service-led campaign delivery, or both.
Category differentiation
Mobsta is an adtech and managed media activation company, not a consumer mobile app or a general location analytics vendor. Its core offering is campaign targeting, activation and measurement for advertisers and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mobsta Ltd is a UK-based AdTech company that operates a proprietary geo-behavioural media platform for advertisers, brands, media agencies and programmatic buyers. Its core product combines location, behavioural and transactional signals to build audience segments for campaign planning, activation and measurement across digital out-of-home, connected TV, audio, mobile and desktop. The company also runs an in-house creative studio that develops campaign assets aligned to audience insights generated by its platform. Mobsta generates revenue through a hybrid commercial model: managed media activation tied to campaign spend, fees for audience targeting and measurement, and creative production services. The company serves business customers rather than consumers directly. Its operating model is built around data-driven audience curation, omnichannel media delivery, brand safety controls and closed-loop performance measurement. Mobsta is a subsidiary of NP Digital.
Business model & monetisation
Mobsta monetises through managed programmatic media buying, audience targeting and measurement fees, and creative production services. Commercial terms are campaign-led rather than fixed consumer pricing. Revenue is generated from media activation margins or service fees, data-driven audience and analytics services, and bespoke creative studio work.
- Managed media activation
- Media Arbitrage
- Audience targeting and measurement services
- Pay-per-Use
- Creative studio services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Michael Kors runs data-driven DOOH campaign
Digital Out-of-Home (DOOH) · Recorded impact score: 2/5
Michael Kors partnered with British agency MOBSTA and Demand-Side Platform StackAdapt to run a data-driven Digital Out-of-Home (DOOH) campaign in Germany during the pre-Christmas period to boost visibility for its jewellery collection. The campaign targeted high-traffic premium locations (airports, luxury shopping centres, major shopping streets) and delivered 14.5 million impressions while achieving an average CPM roughly 20% below market average. StackAdapt’s creative team produced video and static ads with QR codes; measurement was performed via a Brand-Lift analysis conducted with technology partner AdSquare that used nearby device IDs to evaluate changes in brand perception. Reported Brand-Lift results included a 39% uplift in Berlin and 13% in Hamburg. The case study concludes the campaign met planned reach, efficiency and brand metrics within budget.
- Michael Kors ran a DOOH campaign in Germany with MOBSTA and StackAdapt during the pre-Christmas period.
- The campaign delivered 14.5 million impressions during the campaign period (reported by project partners).
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Questions about Mobsta
What is Mobsta?
Mobsta is a UK adtech company that provides a geo-behavioural media platform and creative services for omnichannel digital advertising.
Who uses Mobsta?
Advertisers, brands, media agencies and programmatic buying teams use Mobsta for audience targeting, campaign activation, measurement and creative support.
How does Mobsta make money?
Mobsta makes money from managed media activation, audience targeting and measurement fees, and creative production services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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