SA

Sansan

Japanese SaaS company for contact, invoice and contract digitisation.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
Sansan, Inc.
Entity type
COMPANY
Founded
2007
Headquarters
Shibuya Sakura Stage 28F, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-6228, Japan
Company size
1,001–5,000
Market role
B2B SaaS Provider
Ticker
4443 (TSE)
Official website
corp-sansan.com

What Sansan does

Sansan creates value by converting paper-based or fragmented business information into centralised digital systems that enterprises can use across sales, finance and legal workflows. Its B2B products are delivered as cloud software and integrate into existing CRM, accounting and enterprise systems, which supports recurring revenue, retention and cross-sell potential. Alongside this, it runs a consumer professional networking product that uses business-card digitisation and networking features to attract individual users and monetise through premium services.

Category differentiation

Sansan is a Japanese enterprise software company and is not merely a business card scanning app. It should also be distinguished from pure CRM vendors because its core proposition starts with document digitisation and shared data creation rather than only pipeline management.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Sansan is a Japanese software company that sells cloud applications which digitise business information and operational documents into structured, searchable data. Its core enterprise products include Sansan for contact and relationship intelligence, Bill One for invoice management, and Contract One for contract digitisation and workflow management. The company also operates Eight, a consumer-facing professional networking and contact management app. The business primarily makes money through recurring SaaS subscriptions sold to enterprises, with pricing shaped by company size, usage and document digitisation volume. Its direct customers are business sales, marketing, finance, legal and procurement teams, while Eight serves individual professionals through a freemium model with paid upgrades and related services.

Business model & monetisation

The company primarily uses a SaaS subscription model for its B2B portfolio, with customised pricing based on client size, workflow scope, usage and digitisation volume. Revenue is therefore mainly recurring software income, potentially with variable usage-linked components for processed cards or invoices. Eight follows a freemium consumer model with optional paid upgrades and additional monetisation tied to networking and recruitment-related services.

Enterprise contact management and sales enablement software
SaaS subscription with customised pricing
Invoice management software
SaaS subscription with usage-linked elements
Contract management software
SaaS subscription
Professional networking premium services
Freemium subscription
Recruitment and networking-related services
Service or platform monetisation

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

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Questions about Sansan

What is Sansan?

Sansan is a Japanese software company offering cloud products for contact, invoice and contract digitisation, plus a consumer professional networking app.

Who uses Sansan?

Its main users are enterprise sales, marketing, finance, legal and procurement teams, while Eight is used by individual professionals and job seekers.

How does Sansan make money?

It mainly earns recurring subscription revenue from enterprise SaaS products, with additional income from freemium upgrades and related services in its consumer app.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

13 publicly documented primary sources and citations linked across the market graph.

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