Sansan

Sansan creates value by converting paper-based or fragmented business information into centralised digital systems that enterprises can use across sales, finance and legal workflows. Its B2B products are delivered as cloud software and integrate into existing CRM, accounting and enterprise systems, which supports recurring revenue, retention and cross-sell potential. Alongside this, it runs a consumer professional networking product that uses business-card digitisation and networking features to attract individual users and monetise through premium services.

Sansan is a Japanese software company that sells cloud applications which digitise business information and operational documents into structured, searchable data. Its core enterprise products include Sansan for contact and relationship intelligence, Bill One for invoice management, and Contract One for contract digitisation and workflow management. The company also operates Eight, a consumer-facing professional networking and contact management app.

The business primarily makes money through recurring SaaS subscriptions sold to enterprises, with pricing shaped by company size, usage and document digitisation volume. Its direct customers are business sales, marketing, finance, legal and procurement teams, while Eight serves individual professionals through a freemium model with paid upgrades and related services.