Mobilo

Mobilo sells a software-led business networking platform that digitises contact exchange and routes captured leads into downstream business systems. Value is created by replacing paper card workflows with trackable digital profiles, automated follow-up, CRM synchronisation, and team-level administration. The model combines self-serve product adoption for individuals with subscription upsell into team and enterprise accounts, while physical NFC cards support onboarding and monetisation.

Mobilo is a US-based private software company trading under Lulu Systems, Inc. It provides digital business cards, branded landing pages, event lead capture tools, and team administration software that help professionals and organisations exchange contact details, capture leads, enrich prospect data, and sync information into CRM systems. Its product combines cloud software with NFC-enabled physical cards and QR-based sharing workflows.

The company primarily serves business users, especially sales teams, marketing teams, HR teams, event exhibitors, and enterprises that need managed employee profiles and lead capture workflows. It generates revenue through a freemium-to-paid SaaS model, per-user team subscriptions, enterprise packages, and one-off hardware sales for NFC cards.