Mobilo

Lulu Systems operates a combined hardware and software model for digital business identity and lead capture. It designs and sells NFC-enabled physical business cards that trigger a hosted, editable profile page when tapped or scanned. Around this, it offers a web and mobile platform with modes for capturing contact details, performing basic background research, scoring leads, syncing data into CRMs, and administering users across teams or the whole organisation.

Value is created by replacing traditional paper business cards and ad hoc contact capture with a standardised, centrally managed system that makes exchanging details simple and measurable, while feeding sales and marketing workflows. Value is captured through margins on the physical cards, recurring subscription fees for team and enterprise features, and potentially professional services for card design, provisioning and deployment at scale.

Lulu Systems, Inc. is a US-based company trading as Mobilo, providing NFC-enabled physical business cards linked to a software platform for digital contact sharing and lead capture. The system uses smart cards and QR codes to open a dynamic profile page, capture contact details and route leads into customer relationship management and marketing tools, with administration features for teams and enterprises.

The company generates revenue from one-off sales of physical smart cards in various materials and from paid software plans that add team management, analytics, and automated lead capture with CRM integrations. Its customers are primarily sales and marketing teams, event and field representatives, and businesses rolling out centralised digital business card and lead-capture solutions across their workforce.