Uniqode

Uniqode operates a subscription-led B2B SaaS model built around QR code lifecycle management and adjacent digital identity workflows. It creates value by helping organisations generate QR codes at scale, manage redirects and campaigns centrally, measure scans and engagement, and connect those interactions into CRM, advertising and enterprise systems. The company then expands account value through enterprise controls, integrations, team features and adjacent products such as digital business cards and address books.

Uniqode is a private B2B software company that sells a cloud platform for creating, managing and measuring QR-code-driven interactions, alongside digital business cards and enterprise contact management tools. Its products are used to connect physical touchpoints such as packaging, print materials and in-person networking to digital destinations, analytics and lead capture workflows.

The company makes money primarily through recurring software subscriptions, with freemium entry points for basic QR creation and paid tiers for dynamic codes, analytics, integrations, governance and enterprise support. Its customers are mainly marketing teams, sales organisations, SMEs, enterprises, developers and IT or HR teams that need scalable QR workflows, attribution data and digital identity tools.