Uniqode

The company operates a horizontal SaaS model focused on QR code and digital business card infrastructure. It provides a web dashboard, mobile app and APIs that allow customers to generate, customise, manage and track QR codes at scale, and to issue and manage digital business cards and address books across teams. Value is created by enabling offline-to-online tracking, reducing reprint costs via dynamic codes, centralising contact and lead data, and providing security and compliance features (e.g. SOC 2). Enterprise integrations with analytics, advertising and CRM systems further embed the service into customer workflows, increasing switching costs and retention.

Uniqode (formerly Beaconstac) provides a cloud platform for creating, managing and tracking QR codes and digital business cards. Its tools include static and dynamic QR code generators, bulk generation, an API, analytics, and digital business card and address book products, aimed at linking physical touchpoints to digital destinations with measurable engagement.

The company monetises through annual SaaS subscriptions with tiered feature sets, usage limits and enterprise options. Customers are primarily businesses and organisations that need secure, centrally managed QR infrastructure and digital cards, including marketing, packaging, operations and sales teams, as well as developers integrating QR workflows into their own systems.