COMPANY

Uniqode

Uniqode is a b2B SaaS for QR code management and digital business cards.

Analyst Perspective

Uniqode is a private B2B software company that sells a cloud platform for creating, managing and measuring QR-code-driven interactions, alongside digital business cards and enterprise contact management tools. Its products are used to connect physical touchpoints such as packaging, print materials and in-person networking to digital destinations, analytics and lead capture workflows. The company makes money primarily through recurring software subscriptions, with freemium entry points for basic QR creation and paid tiers for dynamic codes, analytics, integrations, governance and enterprise support. Its customers are mainly marketing teams, sales organisations, SMEs, enterprises, developers and IT or HR teams that need scalable QR workflows, attribution data and digital identity tools.

Analyst Signal Briefing

Updated: 2 Jul 2026

Uniqode, formerly known as Beaconstac, has launched the 'QR Code Scan Index', a tool designed to enable users to create bespoke analytics benchmarks for their campaigns. This development reinforces the company’s strategic focus on its 'phygital' platform, which integrates online and offline touchpoints across marketing, logistics, and sales. By providing these enhanced measurement capabilities, Uniqode continues to formalise its suite of secure, ROI-driven QR code and digital business card solutions.

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Key insights about Uniqode

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Category Differentiation

Uniqode is not a consumer QR scanner app or a generic link shortener. It is a business software platform focused on QR code management, analytics, enterprise integrations and digital business card workflows.

Uniqode: About

Uniqode operates a subscription-led B2B SaaS model built around QR code lifecycle management and adjacent digital identity workflows. It creates value by helping organisations generate QR codes at scale, manage redirects and campaigns centrally, measure scans and engagement, and connect those interactions into CRM, advertising and enterprise systems. The company then expands account value through enterprise controls, integrations, team features and adjacent products such as digital business cards and address books.

How Uniqode Works & Monetises

Business model analysis and core revenue streams

Uniqode uses a freemium-to-paid SaaS pricing structure. Free usage is centred on static QR codes, while paid plans unlock dynamic QR codes, analytics, retargeting, integrations, bulk management, team controls and enterprise governance. Revenue is primarily recurring subscription billing, with pricing tiered by feature access, usage limits and organisational scale; enterprise plans add custom pricing, support and advanced controls. The API and business card products support the same recurring software monetisation logic, while any mobile app monetisation appears secondary to the main subscription platform.

Revenue Channels

QR code platform subscriptionsSoftware Subscription

Digital business card subscriptionsSoftware Subscription

Enterprise plans and add-onsService Fee

API-based access and automationPay-per-Use

Mobile app purchasesOne-time Sale

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

In-App Display, Web & Mobile Social & Digital Platforms

Technology

Marketing Automation Platform Customer Relationship Management (CRM)Measurement & Analytics Platform Productivity & Collaboration SaaS

Recent Signals (Uniqode)

UniqodeJun 12, 2026

The QR Code Scan Index is live. Build yours.

A new tool has been introduced that allows users to build their own QR Code Scan Index.

Read original source

UniqodeJun 12, 2026

The QR Code Scan Index is live. Build yours.

A new tool has been introduced that allows users to build their own QR Code Scan Index.

Read original source

UniqodeMay 12, 2026

Uniqode (formerly Beaconstac) is a phygital platform

Uniqode offers secure ROI-driven QR code and digital business card solutions for mapping online and offline touchpoints across marketing, sales, packaging, logistics, and networking.

Read original source

Uniqode: Frequently Asked Questions

What is Uniqode?

Uniqode is a B2B software platform for creating, managing and measuring QR codes, alongside digital business cards and enterprise contact tools.

Who uses Uniqode?

Its users are mainly marketing teams, sales teams, developers, SMEs, enterprises, HR teams and IT administrators managing QR and digital identity workflows.

How does Uniqode make money?

It makes money through tiered recurring subscriptions, with paid plans unlocking dynamic QR codes, analytics, integrations, enterprise controls and related business card products.

Company Facts

Founded: 2019
Headquarters: 575 5th Avenue, New York, NY 10017, USA
Core Segment: MarTech Vendor
Company Size: 50–200
Official Link: uniqode.com