Branded Link Management & Codes · MarTech Vendor · AdTech Vendor
Uniqode
B2B SaaS for QR code management and digital business cards.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Uniqode Phygital, Inc.
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- 575 5th Avenue, New York, NY 10017, USA
- Company size
- 50–200
- Market cluster / sector
- Branded Link Management & Codes
- Market role
- MarTech Vendor · AdTech Vendor
- Official website
- uniqode.com
What Uniqode does
Uniqode operates a subscription-led B2B SaaS model built around QR code lifecycle management and adjacent digital identity workflows. It creates value by helping organisations generate QR codes at scale, manage redirects and campaigns centrally, measure scans and engagement, and connect those interactions into CRM, advertising and enterprise systems. The company then expands account value through enterprise controls, integrations, team features and adjacent products such as digital business cards and address books.
Category differentiation
Uniqode is not a consumer QR scanner app or a generic link shortener. It is a business software platform focused on QR code management, analytics, enterprise integrations and digital business card workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Uniqode is a private B2B software company that sells a cloud platform for creating, managing and measuring QR-code-driven interactions, alongside digital business cards and enterprise contact management tools. Its products are used to connect physical touchpoints such as packaging, print materials and in-person networking to digital destinations, analytics and lead capture workflows. The company makes money primarily through recurring software subscriptions, with freemium entry points for basic QR creation and paid tiers for dynamic codes, analytics, integrations, governance and enterprise support. Its customers are mainly marketing teams, sales organisations, SMEs, enterprises, developers and IT or HR teams that need scalable QR workflows, attribution data and digital identity tools.
Company news briefing
Briefing updated:
Uniqode, formerly known as Beaconstac, has launched the 'QR Code Scan Index', a tool designed to enable users to create bespoke analytics benchmarks for their campaigns. This development reinforces the company’s strategic focus on its 'phygital' platform, which integrates online and offline touchpoints across marketing, logistics, and sales. By providing these enhanced measurement capabilities, Uniqode continues to formalise its suite of secure, ROI-driven QR code and digital business card solutions.
Business model & monetisation
Uniqode uses a freemium-to-paid SaaS pricing structure. Free usage is centred on static QR codes, while paid plans unlock dynamic QR codes, analytics, retargeting, integrations, bulk management, team controls and enterprise governance. Revenue is primarily recurring subscription billing, with pricing tiered by feature access, usage limits and organisational scale; enterprise plans add custom pricing, support and advanced controls. The API and business card products support the same recurring software monetisation logic, while any mobile app monetisation appears secondary to the main subscription platform.
- QR code platform subscriptions
- Software Subscription
- Digital business card subscriptions
- Software Subscription
- Enterprise plans and add-ons
- Service Fee
- API-based access and automation
- Pay-per-Use
- Mobile app purchases
- One-time Sale
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Link management, QR code and landing page software for businesses.
Side-by-side comparisons
Recent recorded signals
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Questions about Uniqode
What is Uniqode?
Uniqode is a B2B software platform for creating, managing and measuring QR codes, alongside digital business cards and enterprise contact tools.
Who uses Uniqode?
Its users are mainly marketing teams, sales teams, developers, SMEs, enterprises, HR teams and IT administrators managing QR and digital identity workflows.
How does Uniqode make money?
It makes money through tiered recurring subscriptions, with paid plans unlocking dynamic QR codes, analytics, integrations, enterprise controls and related business card products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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