Research and Analysis of Media (RAM)

RAM operates a hybrid market research, analytics software and advisory model. It collects and administers panel-based audience and campaign data, turns that data into benchmarked measurement products and dashboards, and sells access to those tools to business customers. It also delivers bespoke campaign studies, brand lift research, content insights and training or consultancy tied to its proprietary methodology and reference database.

Research and Analysis of Media in Sweden AB is a Swedish B2B media measurement and research company operating under the RAM name via rampanel.com. It provides audience measurement, campaign effectiveness analysis, brand lift studies, editorial and content research, dashboarding and benchmarking tools built around a proprietary panel and historical reference database. Its customers are media owners, publishers, advertisers, agencies, media planners, analysts and media sales teams.

The company makes money through a blended model of subscription access to analytics and dashboard products, paid measurement studies and consultancy or training engagements. Its value proposition is grounded in standardised metrics, demographic segmentation, cross-channel comparison and a long-term benchmarking dataset that clients use for campaign evaluation, sales support, planning and content optimisation.