Research and Analysis of Media (RAM)
Media measurement and benchmarking platform for publishers, advertisers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2001
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- rampanel.com
What Research and Analysis of Media (RAM) does
RAM operates a hybrid market research, analytics software and advisory model. It collects and administers panel-based audience and campaign data, turns that data into benchmarked measurement products and dashboards, and sells access to those tools to business customers. It also delivers bespoke campaign studies, brand lift research, content insights and training or consultancy tied to its proprietary methodology and reference database.
Category differentiation
This is a media measurement and research company, not a general management consultancy or a media owner. It should also not be confused with unrelated organisations that use the acronym RAM.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Research and Analysis of Media in Sweden AB is a Swedish B2B media measurement and research company operating under the RAM name via rampanel.com. It provides audience measurement, campaign effectiveness analysis, brand lift studies, editorial and content research, dashboarding and benchmarking tools built around a proprietary panel and historical reference database. Its customers are media owners, publishers, advertisers, agencies, media planners, analysts and media sales teams. The company makes money through a blended model of subscription access to analytics and dashboard products, paid measurement studies and consultancy or training engagements. Its value proposition is grounded in standardised metrics, demographic segmentation, cross-channel comparison and a long-term benchmarking dataset that clients use for campaign evaluation, sales support, planning and content optimisation.
Business model & monetisation
The company monetises through SaaS-style platform subscriptions for analytics dashboards and benchmark database access, alongside project-based fees for campaign measurement, brand lift studies, audience research and content analysis. It also generates services revenue from training, workshops and consultancy that help clients implement and interpret RAM’s measurement frameworks.
- Platform access to RAMetrics and dashboards
- SaaS subscription
- Campaign measurement and effectiveness studies
- Project-based research fees
- Brand lift and audience research engagements
- Study-based pricing
- Training, workshops and consultancy
- Service fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Research and Analysis of Media in Sweden AB
IAB vendor record: 659
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1
- Declared feature IDs
- 2
- Declared special purpose IDs
- 1, 3
- Declared special feature IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Research and Analysis of Media (RAM)
What is Research and Analysis of Media (RAM)?
RAM is a Swedish B2B media measurement and research company that provides audience analytics, campaign effectiveness studies, benchmarking tools and consultancy.
Who uses Research and Analysis of Media (RAM)?
Its users include publishers, media sales teams, advertisers, agencies, media planners, analysts, editorial teams and digital marketing teams.
How does Research and Analysis of Media (RAM) make money?
It earns revenue from software-style subscriptions to analytics and dashboard products, paid research and measurement studies, and consultancy or training services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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