Refiner
Refiner is a in-app survey SaaS for product and customer teams.
Analyst Perspective
Refiner SAS is a French B2B software company that sells in-app survey and customer feedback software for web and mobile application companies. Its platform enables product, customer experience and marketing teams to collect contextual feedback through embedded surveys, mobile SDKs and hosted links, then analyse responses through dashboards, segmentation and AI-powered tagging. It primarily serves SaaS, fintech, edtech and marketplace businesses. The company generates revenue through subscription software pricing based mainly on Monthly Active Users rather than per-response charges. Its value proposition is centred on native in-app deployment, unlimited survey responses and integrations with customer data, analytics and CRM tools such as Segment, Amplitude, HubSpot and Salesforce, allowing survey data to feed directly into broader product and lifecycle workflows.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Refiner
Category Differentiation
Refiner is a B2B in-app survey and customer feedback software company, not an oil refining business or a generalist consumer survey panel. It is distinct from broader product analytics suites because its core function is embedded microsurveys and feedback capture.
Refiner: About
Refiner operates a focused B2B SaaS model. It provides a proprietary cloud platform for collecting and analysing in-app customer feedback in web and mobile products, then integrates that data into adjacent business systems. The product creates value by helping software companies capture contextual user sentiment inside the product experience, segment respondents, and operationalise insights across product, customer success and marketing teams. Revenue scales with customer usage, making the commercial model align with the customer’s own application growth.
How Refiner Works & Monetises
Business model analysis and core revenue streams
Refiner monetises through recurring SaaS subscriptions priced primarily by Monthly Active Users. The platform includes unlimited survey responses rather than charging per response, which supports continuous feedback collection and reduces marginal survey cost for customers. Higher-value tiers are driven by greater usage volume, broader deployment needs, and access to integrations and advanced capabilities such as analytics, segmentation and AI tagging.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Refiner: Frequently Asked Questions
What is Refiner?
Refiner is a B2B SaaS platform for running in-app surveys and collecting customer feedback across web and mobile applications.
Who uses Refiner?
Product, customer success, CX and marketing teams at SaaS, fintech, edtech and digital product companies use Refiner.
How does Refiner make money?
Refiner makes money through recurring SaaS subscriptions priced mainly by Monthly Active Users, with usage-based tier expansion and feature-driven upgrades.
Company Facts
- Founded
- 2019
- Headquarters
- France
- Core Segment
- Media Sales House
- Company Size
- <10
- Official Link
- refiner.io