Qortex

Qortex operates as a B2B adtech vendor spanning both buy-side intelligence and sell-side monetisation. It creates value by converting frame-level video analysis into targeting, suitability, audience and performance signals that can be activated through existing DSP and programmatic workflows, while also enabling publishers to create and monetise additional in-video inventory. This allows Qortex to serve both demand-side customers seeking better campaign outcomes and supply-side customers seeking higher video yield.

Qortex is a private US adtech company focused on contextual video intelligence and video monetisation. Its core platform analyses video content frame by frame to generate signals for ad targeting, content-ad alignment and campaign planning before media is bought. It sells to advertisers, agencies, media buyers and publishers that want to improve video campaign performance without relying primarily on user identifiers.

The company makes money through a hybrid model: software-style access to its video intelligence platform and advertising-related economics tied to activation and monetisation products. On the buy side, it helps brands and agencies place contextually aligned video ads across programmatic environments. On the sell side, it helps publishers create incremental in-video inventory and connect that supply to programmatic and direct demand.