Qortex

The company operates a B2B adtech and analytics model. It creates value for advertisers and agencies by providing AI-based video analytics that translate content signals into resonance scores, inferred audience segments and placement recommendations that can be activated in programmatic platforms. It creates value for publishers and video content owners by enabling additional, contextually aligned ad inventory inside and over video and image content, thus increasing revenue per stream and per impression.

Revenue is generated through a mix of subscription access to the analytics platform, media and inventory monetisation where it participates in the economics of ad spend running through its in‑video and in‑image formats, and enterprise agreements for larger customers who need custom integrations and premium functionality. The platform integrates with existing adtech infrastructure (e.g. Prebid, SSPs, players) so that it can fit into existing buying and selling workflows while capturing value from both the planning (analytics) and activation (inventory) sides of the video advertising value chain.

Qortex.ai is a US-based advertising technology company focused on contextual and in‑video advertising. It provides an AI-driven video analytics platform that analyses video content frame by frame to inform campaign planning, and an in‑video ad decisioning system that creates additional, non‑interruptive video and image ad inventory for publishers and advertisers across web, CTV and gaming environments.

The company earns revenue through SaaS subscriptions for its analytics platform, media and inventory monetisation fees tied to in‑video and in‑image ad placements, and enterprise contracts for larger customers and bespoke integrations. Its customers are primarily advertisers, agencies and programmatic buyers using video, as well as publishers and video content owners seeking incremental yield from their video and image inventory.