Channel Factory vs Qortex

Channel Factory Launches Premium CTV Intelligence Layer and AI Slop Detection

Channel Factory announces the launch of a Premium CTV Intelligence Layer and AI Slop Detection, as featured in the News & Press section.

Fritz Strobl to Expand Channel Factory in Austria

Adtech firm Channel Factory is expanding its presence in Austria by appointing Fritz Strobl as Commercial Lead Austria, a newly created role effective immediately. Strobl will develop business with media agencies and advertisers and reports into the DACH organization under Managing Director Patrick Edlefsen. Strobl previously spent about six and a half years at Showheroes, led the company's 2019 market entry into Austria, and from 2022 served as Head of Sales for Austria and later Switzerland; earlier roles include Vice Media, Kurier Digital, Forbes Austria and Verlagsgruppe News. He is active on the IAB Austria board, focuses on video/CTV and cookieless advertising, and has led an IAB working group on Big Screen Advertising since 2023. Channel Factory emphasizes contextual and environment-quality video advertising, brand safety/suitability and CTV work across walled gardens and is present in 54 countries.

• Channel Factory appointed Fritz Strobl as Commercial Lead Austria, effective immediately.
• Fritz Strobl reports into the DACH organisation under Managing Director Patrick Edlefsen.
• Strobl worked about six and a half years at Showheroes and served as Head of Sales for Austria (and later Switzerland) since 2022.

Qortex says contextual content beats obvious CTV targeting

A feature on Qortex (formerly CatapultX), a contextual video intelligence platform, argues that obvious contextual targeting in CTV often underperforms. Qortex CEO Zack Rosenberg cites internal research showing Nike ads perform better against cooking content than basketball. The platform, which pivoted from in-video ad experiences to content alignment, uses interaction data (over 5 billion interactions) to recommend content categories for ads. Coegi, a media agency, used Qortex to increase video completion rates from 14% to 40% on a B2B YouTube campaign by shifting from tech news to educational content. Qortex works primarily with the buy-side, as publishers often devalue their content. The article suggests a content-first approach could improve monetization for premium and niche content.

• Qortex (formerly CatapultX) is a contextual video intelligence platform focusing on content alignment for ad targeting.
• Qortex's internal research found Nike ads perform four times better against cooking content than basketball content.
• Coegi increased video completion rate from 14% to 40% on a B2B YouTube campaign using Qortex.