PYURE
Advertising carbon measurement and lower-emission media optimisation software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pyure GmbH
- Entity type
- COMPANY
- Founded
- 2024
- Headquarters
- Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- pyure.ai
What PYURE does
PYURE combines proprietary advertising-emissions data, campaign measurement, forecasting and inventory classification with custom bidding and optimisation workflows. Buy-side customers use the platform to assess and reduce the environmental impact of media investment while managing performance objectives; sell-side customers use it to analyse, substantiate and differentiate lower-carbon inventory. Value is created through software-enabled measurement and optimisation, supplemented by managed studies, inventory audits and verification services.
Category differentiation
PYURE is an advertising-emissions measurement and media-optimisation provider, not a general corporate carbon-accounting platform or a media-buying agency. It does not operate a media network; it measures, verifies and optimises advertising activity across third-party media environments.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
PYURE is a Berlin-based private AdTech company providing proprietary software and managed services for measuring, forecasting and reducing carbon emissions from digital advertising. Its Pyure.Measure product analyses campaign and inventory emissions, while Pyure.Tech uses custom bidding algorithms to select lower-emission inventory within campaign parameters and improve media efficiency and return on advertising spend. Pyure eBadge verifies environmental credentials for media inventory. The company sells to brands, advertisers, agencies, publishers, media owners, media networks and advertising sales organisations. It generates revenue through sales-led software access, measurement programmes, campaign and inventory analysis, optimisation services and environmental verification. In September 2026, PYURE acquired klima&so, extending coverage to organic social media and owned content.
Business model & monetisation
PYURE uses a sales-led B2B model centred on proprietary SaaS-platform access and managed measurement services. Commercial offerings include campaign-emissions studies, self-service reporting dashboards, emissions forecasting, inventory analysis and audits, lower-emission media optimisation through custom bidding, and eBadge environmental verification. Public fixed subscription, licence and usage prices are not disclosed.
- Pyure.Measure measurement, reporting and dashboard access
- B2B software access and managed measurement services
- Pyure.Tech media optimisation
- Software-enabled campaign optimisation service
- Inventory audits and emissions forecasting
- Service fee
- Pyure eBadge environmental verification
- Verification service fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about PYURE
What is PYURE?
PYURE is a German AdTech company that measures, forecasts and reduces emissions from digital advertising while supporting campaign performance optimisation.
Who uses PYURE?
Brands, advertisers, media agencies, publishers, media owners, media networks and advertising sales organisations use PYURE.
How does PYURE make money?
PYURE sells proprietary software access, measurement programmes, campaign and inventory analysis, optimisation services and environmental verification.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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