Impact Plus
Measures and reduces emissions from digital advertising campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- IMPACT PLUS
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- 20 rue Etienne Dolet, 75020 PARIS, France
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- weareimpactplus.com
What Impact Plus does
Impact Plus creates value by helping brands and agencies quantify the carbon footprint of their digital media activity and act on that data through optimisation workflows. Its software layer automates campaign-level emissions measurement, dashboarding and benchmarking, while its service layer adds human analysis and strategic guidance for reduction planning. This positions the company as a specialist measurement and workflow tool rather than a media owner or buying platform.
Category differentiation
Impact Plus is not a media agency, carbon offset marketplace or general ESG consultancy. It is a specialist B2B ad measurement and optimisation company focused on the emissions footprint of digital advertising.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Impact Plus is a French B2B software company focused on measuring and reducing the greenhouse gas emissions associated with digital advertising. Its core products include a self-service Environmental Sustainability Platform for campaign emissions measurement and benchmarking, a Creative Optimizer for lowering video asset weight and associated emissions, and a managed Campaign Studies service providing analyst-led diagnostics and recommendations. The company sells primarily to advertisers, media agencies and programmatic teams that want to integrate sustainability metrics into campaign planning and optimisation without sacrificing media performance. It makes money through a hybrid model combining subscription software and managed consulting services, with additional upside from integrations into wider ad tech and verification ecosystems.
Company news briefing
Briefing updated:
Impact Plus has formalised its leadership structure, led by co-founders Vincent Villaret (CEO) and Marion Cardona (COO), to drive its focus on sustainability within the advertising sector. The company recently demonstrated the global scalability of its carbon emission reduction solutions through a successful partnership with L’Oréal. These milestones reinforce the firm's strategic focus on providing environmental impact measurement and mitigation tools for major international brands.
Business model & monetisation
Impact Plus uses a hybrid monetisation model. The Environmental Sustainability Platform and Creative Optimizer are sold as B2B SaaS products, likely via subscription pricing tied to campaign volume, platform access, integrations or reporting scope. Campaign Studies is sold as a managed service, likely through project-based fees or retainers. The business may also benefit from enterprise integration revenue where its measurement capability is embedded into broader ad tech or verification workflows.
- Environmental Sustainability Platform subscriptions
- Software Subscription
- Creative Optimizer software access
- Software Subscription
- Campaign Studies managed analysis
- Service Fee
- Ecosystem integrations and enterprise partnerships
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Impact Plus
What is Impact Plus?
Impact Plus is a French B2B company that measures and helps reduce the carbon footprint of digital advertising campaigns through software and managed analysis services.
Who uses Impact Plus?
Its users are mainly advertisers, media agencies, programmatic teams and creative teams that want to track and reduce advertising-related emissions.
How does Impact Plus make money?
It makes money through subscription software for emissions measurement and creative optimisation, plus managed campaign analysis services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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