Impact Plus

Impact Plus Expands Carbon Measurement to Search and Influencers

Impact Plus, a French sustaintech company focused on reducing the advertising industry's carbon footprint, is expanding its ESP carbon measurement platform to cover two additional channels: Search (SEA) and Influencer Marketing. Since 2020, the company has helped advertisers and agencies measure and reduce greenhouse gas emissions from media campaigns. The ESP platform already measures emissions across major channels—including print, DOOH, OOH, linear TV, audio, search, and paid influence—and now adds these two levers to provide a comprehensive view and actionable levers to reduce emissions without harming campaign performance. CEO Vincent Villaret describes this as a milestone toward covering the full advertising spectrum. Early client testing reportedly indicates strong relevance and demand for this evolution.

Impact Plus Enhances ESP with Search and Influencer Marketing

Impact Plus erweitert seine Environmental Sustainability Platform (ESP) um zwei wachstumsstarke Kanäle: Search (SEA) und Influencer-Marketing. Damit will der französische Sustaintech-Anbieter Werbetreibenden und Agenturen eine ganzheitliche, zugleich handlungsleitende Sicht auf den CO₂-Fußabdruck ihrer Media-Investitionen geben. Laut Ankündigung ermöglicht die ESP nicht nur Reporting, sondern identifiziert priorisierte Hebel zur Emissionsreduktion ohne Performanceeinbußen. Abgedeckte Kanäle umfassen nun u. a. Print, DOOH/OOH, Linear-TV, Audio, Search und bezahlte Influence-Aktivitäten; erste Tests laufen bereits mit Kunden. Referenzen wie L’Oréal, Heineken und Seedtag unterstreichen Enterprise-Reife und internationale Ambition. Für den Markt signalisiert dies: Nachhaltigkeitsmessung rückt auch in Such- und Creator-Budgets vor – jenseits von Display/Video – und könnte zum Standardkriterium in Media-Briefings werden. citeturn0

DoubleVerify and Impact Plus Tackle Ad Campaign Carbon Footprint

DoubleVerify announced a partnership with Impact Plus to power its Emissions Measurement offering, enabling brands to understand and manage the carbon footprint of digital advertising campaigns. The integration combines DV's media quality verification and measurement capabilities with Impact Plus's sustainability tools to provide an end-to-end view of emissions across the digital advertising supply chain. Use cases include monitoring and managing emissions across campaigns, benchmarking the carbon efficiency of placements, and factoring emissions data into strategic planning. Later this year, DV will leverage DV Scibids AI, its dynamic activation technology, to shift ad investments toward more eco-friendly placements in real time, balancing performance with sustainability. Impact Plus provides automated tools to evaluate greenhouse gas emissions across campaigns, which are integrated into DV's measurement ecosystem to support data-driven, responsible advertising decisions. Quotes from Steve Woolway and Vincent Villaret frame the collaboration.