Impact Plus

Impact Plus creates value by helping brands and agencies quantify the carbon footprint of their digital media activity and act on that data through optimisation workflows. Its software layer automates campaign-level emissions measurement, dashboarding and benchmarking, while its service layer adds human analysis and strategic guidance for reduction planning. This positions the company as a specialist measurement and workflow tool rather than a media owner or buying platform.

Impact Plus is a French B2B software company focused on measuring and reducing the greenhouse gas emissions associated with digital advertising. Its core products include a self-service Environmental Sustainability Platform for campaign emissions measurement and benchmarking, a Creative Optimizer for lowering video asset weight and associated emissions, and a managed Campaign Studies service providing analyst-led diagnostics and recommendations.

The company sells primarily to advertisers, media agencies and programmatic teams that want to integrate sustainability metrics into campaign planning and optimisation without sacrificing media performance. It makes money through a hybrid model combining subscription software and managed consulting services, with additional upside from integrations into wider ad tech and verification ecosystems.