Impact Plus

The company runs a B2B SaaS and services model centred on decarbonising digital advertising. Its core value creation comes from quantifying GHG emissions of campaigns, identifying reduction levers, and enabling creative and media adjustments that lower emissions without harming media KPIs. The Environmental Sustainability Platform functions as a recurring subscription product for continuous monitoring and reporting across social and programmatic channels. The Creative Optimiser is delivered as a self-service tool that reduces the technical footprint of video creatives and reports associated emissions savings. Campaign Studies are sold as bespoke measurement and advisory projects, turning measurement outputs into concrete operational recommendations. Value is created by giving advertisers, agencies and adtech partners data, dashboards and optimisation workflows that support climate commitments and internal sustainability reporting while maintaining media effectiveness.

IMPACT PLUS is a France-based B2B adtech and sustainability software company focused on measuring and reducing greenhouse gas (GHG) emissions from digital advertising. It offers tools that quantify the carbon footprint of campaigns across programmatic, social and video channels and provides levers to cut emissions while preserving standard media performance metrics.

The company operates a subscription-based Environmental Sustainability Platform, a self-service Creative Optimiser for video assets, and campaign-specific study services. Revenue comes from SaaS subscriptions, paid usage of optimisation tools and professional services for bespoke emissions audits. Customers are brands, media and creative agencies, ad networks and adtech platforms that wish to monitor and decarbonise their advertising activity.