DK
DK is a carbon measurement software for advertising campaigns across media channels.
Analyst Perspective
DK, legally Diploide, is a French B2B software company focused on measuring the carbon footprint of advertising campaigns across media channels. Its core offer combines a SaaS analytics platform, a calculation API and audit or consulting services for organisations that need campaign-level emissions data, reporting and reduction recommendations. The company appears to serve advertisers, agencies, publishers, ad sales houses and adtech firms. DK makes money through recurring software subscriptions, API-based commercial usage and paid service engagements. Its value proposition is not media buying or sustainability branding; it is operational carbon measurement infrastructure tailored to advertising workflows, with integrations into adtech systems, dashboards and BI environments.
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Key insights about DK
Category Differentiation
DK here refers to the French company Diploide, a B2B advertising carbon measurement provider. It is not a media agency, ad network or generic ESG consultancy.
DK: About
DK runs a hybrid B2B model built around advertising-specific carbon measurement. It provides software for ongoing campaign analytics and reporting, an API for embedding carbon calculations into client systems, and managed audit and advisory services for customers needing implementation support or one-off assessments. The business creates value by turning fragmented campaign activity across digital and offline channels into standardised emissions metrics, reports and optimisation recommendations that can be used in sustainability reporting and media planning.
How DK Works & Monetises
Business model analysis and core revenue streams
DK monetises through a layered B2B pricing model. The SaaS platform is sold on recurring subscription terms for dashboard access, reporting and workflow support. The calculation API is likely commercialised via usage, access tier or integration scope. Audit and consulting services add project-based or retainer revenue, enabling entry-level engagement and upsell into embedded software usage.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (DK)
DK : expertise unique pour la mesure de l’empreinte carbone des campagnes publicitaires & communication durable
DK a été créée en 2021 avec une conviction simple : on ne peut réduire que ce que l’on mesure. Notre mission est d’offrir à l’ensemble de la chaîne publicitaire – annonceurs, agences, régies et médias – une vision claire, comparable et vérifiable de l’empreinte carbone de leurs campagnes.
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Read original sourceDK: Frequently Asked Questions
What is DK?
DK is a French B2B company that provides software, API and audit services to measure the carbon footprint of advertising campaigns across media channels.
Who uses DK?
Its users include advertisers, media agencies, publishers, ad sales houses, adtech companies and in-house marketing or analytics teams.
How does DK make money?
It earns revenue from SaaS subscriptions, API access or usage, and paid audit or consulting engagements.
Company Facts
- Founded
- 2021
- Headquarters
- 2 rue de la mabilais, 35000 Rennes
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- d-k.io
