DK
Carbon measurement software for advertising campaigns across media channels.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Diploide
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- 2 rue de la mabilais, 35000 Rennes
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- d-k.io
What DK does
DK runs a hybrid B2B model built around advertising-specific carbon measurement. It provides software for ongoing campaign analytics and reporting, an API for embedding carbon calculations into client systems, and managed audit and advisory services for customers needing implementation support or one-off assessments. The business creates value by turning fragmented campaign activity across digital and offline channels into standardised emissions metrics, reports and optimisation recommendations that can be used in sustainability reporting and media planning.
Category differentiation
DK here refers to the French company Diploide, a B2B advertising carbon measurement provider. It is not a media agency, ad network or generic ESG consultancy.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
DK, legally Diploide, is a French B2B software company focused on measuring the carbon footprint of advertising campaigns across media channels. Its core offer combines a SaaS analytics platform, a calculation API and audit or consulting services for organisations that need campaign-level emissions data, reporting and reduction recommendations. The company serves advertisers, agencies, publishers, ad sales houses and adtech firms. DK makes money through recurring software subscriptions, API-based commercial usage and paid service engagements. Its value proposition is not media buying or sustainability branding; it is operational carbon measurement infrastructure tailored to advertising workflows, with integrations into adtech systems, dashboards and BI environments.
Business model & monetisation
DK monetises through a layered B2B pricing model. The SaaS platform is sold on recurring subscription terms for dashboard access, reporting and workflow support. The calculation API is likely commercialised via usage, access tier or integration scope. Audit and consulting services add project-based or retainer revenue, enabling entry-level engagement and upsell into embedded software usage.
- SaaS platform subscriptions
- Recurring software fees for dashboards, reporting and account access
- Calculation API
- Usage-based or access-tier pricing for embedded carbon calculations
- Audit and consulting
- Project-based fees or retainers for advisory and reporting support
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about DK
What is DK?
DK is a French B2B company that provides software, API and audit services to measure the carbon footprint of advertising campaigns across media channels.
Who uses DK?
Its users include advertisers, media agencies, publishers, ad sales houses, adtech companies and in-house marketing or analytics teams.
How does DK make money?
It earns revenue from SaaS subscriptions, API access or usage, and paid audit or consulting engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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