COMPANY

DK

DK is a carbon measurement software for advertising campaigns across media channels.

Analyst Perspective

DK, legally Diploide, is a French B2B software company focused on measuring the carbon footprint of advertising campaigns across media channels. Its core offer combines a SaaS analytics platform, a calculation API and audit or consulting services for organisations that need campaign-level emissions data, reporting and reduction recommendations. The company appears to serve advertisers, agencies, publishers, ad sales houses and adtech firms. DK makes money through recurring software subscriptions, API-based commercial usage and paid service engagements. Its value proposition is not media buying or sustainability branding; it is operational carbon measurement infrastructure tailored to advertising workflows, with integrations into adtech systems, dashboards and BI environments.

Analyst Signal Briefing

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Category Differentiation

DK here refers to the French company Diploide, a B2B advertising carbon measurement provider. It is not a media agency, ad network or generic ESG consultancy.

DK: About

DK runs a hybrid B2B model built around advertising-specific carbon measurement. It provides software for ongoing campaign analytics and reporting, an API for embedding carbon calculations into client systems, and managed audit and advisory services for customers needing implementation support or one-off assessments. The business creates value by turning fragmented campaign activity across digital and offline channels into standardised emissions metrics, reports and optimisation recommendations that can be used in sustainability reporting and media planning.

How DK Works & Monetises

Business model analysis and core revenue streams

DK monetises through a layered B2B pricing model. The SaaS platform is sold on recurring subscription terms for dashboard access, reporting and workflow support. The calculation API is likely commercialised via usage, access tier or integration scope. Audit and consulting services add project-based or retainer revenue, enabling entry-level engagement and upsell into embedded software usage.

Revenue Channels

SaaS platform subscriptionsRecurring software fees for dashboards, reporting and account access
Calculation APIUsage-based or access-tier pricing for embedded carbon calculations
Audit and consultingProject-based fees or retainers for advisory and reporting support

Recent Signals (DK)

DKJun 14, 2026

DK : expertise unique pour la mesure de l’empreinte carbone des campagnes publicitaires & communication durable

DK a été créée en 2021 avec une conviction simple : on ne peut réduire que ce que l’on mesure. Notre mission est d’offrir à l’ensemble de la chaîne publicitaire – annonceurs, agences, régies et médias – une vision claire, comparable et vérifiable de l’empreinte carbone de leurs campagnes.

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DEV CommunityApr 11, 2026

Modern DevOps Guide to Architecting on AWS

This technical guide outlines modern DevOps practices for architecting reliable, scalable systems on AWS. It argues the DevOps role has shifted from console-driven sysadmin work to platform engineering—building automated, self-service internal developer platforms. Key recommendations include treating infrastructure as code using tools like Terraform, Pulumi, and the AWS CDK; adopting a multi-account strategy with AWS Organizations and Control Tower for isolation, security, and cost attribution; embedding security via automation (e.g., OIDC for CI/CD, continuous posture checks with Security Hub and GuardDuty); making cloud cost optimization an engineering metric (Graviton, VPC Endpoints, tagging); and improving observability with tracing tools such as AWS X-Ray or OpenTelemetry. The piece emphasizes developer experience via “golden paths” and self-service modules to maintain velocity while ensuring secure, compliant deployments.

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DEV CommunityMar 29, 2026

Open‑Source Real‑Time LLM Hallucination Guardrail Released

An author (anulum) published Director-Class AI (director-ai), an open-source Python library that monitors streaming LLM tokens and halts generation when it detects hallucinations. The tool combines NLI (DeBERTa/FactCG) scoring with optional RAG (retrieval‑augmented generation) grounding to evaluate claims against source documents. The project provides two-line integration wrappers for OpenAI/Anthropic clients, integrations with ecosystems like LangChain and LlamaIndex, and benchmarks showing measured performance (balanced accuracy 75.8% on FactCG, hybrid E2E catch rate 90.7%, GPU latencies from 14.6ms/pair down to 0.5ms/pair on L40S). The repo includes tests, provenance artifacts, and an AGPL‑3.0 license (commercial licensing offered). The author also lists honest limitations (NLI needs KB grounding for domain use, ONNX CPU slower, VRAM needs for long docs) and invites feedback from LLM reliability and RAG pipeline practitioners.

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DK: Frequently Asked Questions

What is DK?

DK is a French B2B company that provides software, API and audit services to measure the carbon footprint of advertising campaigns across media channels.

Who uses DK?

Its users include advertisers, media agencies, publishers, ad sales houses, adtech companies and in-house marketing or analytics teams.

How does DK make money?

It earns revenue from SaaS subscriptions, API access or usage, and paid audit or consulting engagements.

Company Facts

Founded
2021
Headquarters
2 rue de la mabilais, 35000 Rennes
Core Segment
MarTech Vendor
Company Size
10–49
Official Link
d-k.io