COMPANY

GreenBrain Science

GreenBrain Science is a enterprise software for digital carbon measurement and AI efficiency.

Analyst Perspective

GreenBrain Science appears to be the commercial brand of Hiili S.L., a Spain-based spin-off linked to Universidad Carlos III de Madrid. It develops B2B software for measuring and reducing the carbon and energy footprint of digital systems, spanning generative AI workloads, advertising supply chains, websites, mobile apps, and desktop software. Its products are aimed at enterprise engineering teams, AI product teams, advertisers, agencies, publishers, IT teams, and sustainability functions. The company makes money through enterprise software sold as SaaS and SDK-enabled products. Its value proposition is operational rather than purely ESG-led: reducing infrastructure or media inefficiency, quantifying digital emissions, and supporting reporting and optimisation workflows. GreenBrain AI focuses on multi-model routing across foundation models to cut cost and carbon per prompt, while GreenBrain Media and the wider product suite provide measurement and optimisation analytics for digital channels and software estates.

Analyst Signal Briefing

No strategic news signals detected in the last 90 days.

Explorer Tier

Start exploring for free

Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.

Get Started with Explorer

Free

View public Company Profiles
Save/watch companies
Build your first Watchlist
Access additional market signals

Key insights about GreenBrain Science

Similar Companies

Explore companies with a similar market position and structure.

Explore landscape →

Category Differentiation

This is not a consumer green app or a pure ESG consultancy. It is a B2B software provider focused on digital carbon measurement and optimisation, including AI workload routing and ad supply chain analytics.

GreenBrain Science: About

The company operates a B2B software model built around sustainability measurement and optimisation. It packages multiple products for different digital environments: AI inference routing, ad supply chain emissions analytics, website carbon audits, mobile SDK-based footprint tracking, and desktop software emissions reporting. Value is created by embedding measurement into customer workflows, surfacing efficiency opportunities, and tying sustainability outcomes to spend, performance, or operational reporting.

How GreenBrain Science Works & Monetises

Business model analysis and core revenue streams

The company appears to monetise primarily through SaaS subscriptions, with likely enterprise-tier pricing by deployment scope, data volume, or usage. API and SDK-based products such as GreenBrain AI and GreenBrain App likely add usage-based or licensing components. Commercial value is framed around operational savings, optimisation outcomes, and reporting capabilities, which supports value-based enterprise pricing alongside recurring software fees.

Revenue Channels

Enterprise sustainability analytics softwareSoftware Subscription

AI prompt routing and optimisationPay-per-Use

SDK licensing for app measurementSoftware Subscription

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

In-App Connected TV (CTV) & OTT Display, Web & Mobile Social & Digital Platforms

Technology

Large Language Models (LLM) & AI Measurement & Analytics Platform

Recent Signals (GreenBrain Science)

Quo Vadis NewsJan 16, 2024

Forensic AdTech SpaceScape v2.0 Update

Quo Vadis releases SpaceScape Forensic AdTech SpaceScape v2.0, an updated taxonomy of the ad tech landscape that maps supply-chain actors—advertisers, agencies, DSPs, data providers, SSPs, and publishers—according to how they use forensic data to understand market dynamics. The post incorporates feedback from v1.0 and refines category definitions, including renaming Consent Management & Privacy Compliance to Consent Management and Privacy-Enhancing Tech to Data Compliance Management. It adds new examples and placements, such as Overtone in Hygenic Targeting Data, and notes The Media Trust and Boltive under Privacy Compliance Management. Method Media Intelligence is highlighted as MRC-certified for measuring invalid traffic, viewability, and brand safety, and several classifications are updated (e.g., GeoEdge to Ad Security; Fou Analystic to Media Monitor Type 2; Protected Media, TrafficGuard, and mFilterIt added to Media Monitoring). The piece also signals anticipated M&A-driven consolidation and invites reader feedback.

Read original source

GreenBrain Science: Frequently Asked Questions

What is GreenBrain Science?

GreenBrain Science is the commercial brand associated with Hiili S.L., a Spain-based B2B software company that measures and optimises the carbon footprint of digital systems, including AI, advertising, websites, apps, and desktop software.

Who uses GreenBrain Science?

Its users include enterprise engineering teams, AI product teams, advertisers, agencies, publishers, mobile developers, IT departments, sustainability teams, public sector organisations, and non-profits.

How does GreenBrain Science make money?

It appears to generate revenue through enterprise SaaS subscriptions, API or usage-based pricing for AI routing, and SDK-enabled software deployments for digital carbon measurement and reporting.

Company Facts

Founded: 2024
Headquarters: Av. Gregorio Peces Barba, 1, Leganés, Madrid, 28919, ES
Core Segment: AdTech Vendor
Company Size: 10–49
Official Link: hiili.org