Cedara
Cedara is a enterprise software for carbon measurement and optimisation.
Analyst Perspective
Cedara is a private B2B software company that provides a sustainability intelligence platform for enterprises, with particular emphasis on media emissions measurement and broader supply chain emissions analytics. Its platform ingests and harmonises operational, campaign and supplier data, then provides reporting, analytics, optimisation and API-based access to emissions intelligence. The company appears to sell primarily to enterprise sustainability teams, agencies, brands, retailers, media buyers and supply chain operators. The business makes money through enterprise software subscriptions and related platform access, with additional value created through modular solutions, API connectivity and integration into customer reporting and optimisation workflows. In advertising, Cedara is positioned around campaign-level carbon measurement and media supply chain mapping; in logistics, it extends into supplier, transport and procurement-related emissions workflows.
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Key insights about Cedara
Category Differentiation
Cedara is not an ad network, DSP or media buying agency. It is enterprise software focused on sustainability and emissions intelligence, including media and supply chain measurement use cases.
Cedara: About
Cedara operates a B2B SaaS model built around a proprietary sustainability intelligence platform. It creates value by collecting large volumes of operational and campaign data, mapping that data to recognised sustainability frameworks, and turning it into measurement, reporting and optimisation workflows for enterprise customers. Its commercial model appears modular: a core platform, sector-specific solutions for media and logistics, and API access for embedding emissions intelligence into third-party systems.
How Cedara Works & Monetises
Business model analysis and core revenue streams
The company primarily appears to monetise through enterprise software subscriptions for access to its platform and solution modules. Secondary monetisation likely comes from API access, implementation and integration scope, data processing volume and expanded workflow usage across teams or business units. There is no evidence of a consumer revenue model; the business is positioned as enterprise infrastructure for sustainability analytics and optimisation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Cedara)
Cedara's Media & Advertising With Vision for a Sustainability
Cedara has updated its leadership team with David Shaw as CEO, Andrei Baragan as CTO, and Eric Shih as COO, focusing on sustainability in media and advertising.
Read original sourceCedara & Adnuntius Partner to Drive Sustainability in Programmatic Advertising
Cedara has partnered with Adnuntius to enhance sustainability in programmatic advertising.
Read original sourceCedara Shines in 2025 Carbon Accounting Platform Rankings
Cedara has been recognised as a major contender in Everest Group’s Carbon Accounting Platform PEAK Matrix Assessment 2025. The PEAK Matrix evaluates carbon accounting platforms on vision, functionality, market impact, and cost to help enterprises choose solutions for sustainability initiatives. Cedara’s CEO and co-founder David Shaw said the recognition reflects the growing importance of verticalised sustainability platforms tailored to industry-specific data needs, with Cedara’s AI engine designed for the marketing and advertising ecosystem to integrate into media workflows. The assessment underscores a broader industry shift from generalist carbon accounting tools toward sector-specific solutions capable of addressing complex, data-dense verticals. Cedara emphasizes its alignment with advertisers, agencies, and media suppliers and with industry frameworks such as the Ad Net Zero Global Media Sustainability Framework (GMSF).
Read original sourceCedara: Frequently Asked Questions
What is Cedara?
Cedara is a private B2B software company that provides sustainability and carbon intelligence tools for media and supply chain operations.
Who uses Cedara?
Its users are enterprise sustainability teams, agencies, brands, media buyers, retailers, logistics teams and technical teams integrating emissions data into internal systems.
How does Cedara make money?
Cedara appears to earn revenue mainly from enterprise software subscriptions, with additional monetisation from API access and integration-related platform usage.
Company Facts
- Founded
- 2021
- Headquarters
- New York, New York, United States
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- cedara.io