Cedara

IQ Digital adds CO2 emissions to campaign reporting

IQ Digital will include CO2-emissions data in its customer campaign reporting, showing grams of CO2 per impression at position level. Emissions calculations are performed by Texas-based measurement provider Cedara, using IQ Digital primary data and the Global Media Sustainability Framework (GMSF) from Ad Net Zero to standardize results. IQ Digital reports an average total intensity of 0.03 grams CO2 per impression versus a cited market average of 0.56 grams. The company intends the metric as an additional steering KPI to help advertisers assess and reduce media-related emissions, and will provide contextual comparison values in reports. IQ Digital is a Düsseldorf-based media sales house and joint venture of several major German publishers, with a claimed reach of 32.9 million digital unique users.

Cedara Shines in 2025 Carbon Accounting Platform Rankings

Cedara has been recognised as a major contender in Everest Group’s Carbon Accounting Platform PEAK Matrix Assessment 2025. The PEAK Matrix evaluates carbon accounting platforms on vision, functionality, market impact, and cost to help enterprises choose solutions for sustainability initiatives. Cedara’s CEO and co-founder David Shaw said the recognition reflects the growing importance of verticalised sustainability platforms tailored to industry-specific data needs, with Cedara’s AI engine designed for the marketing and advertising ecosystem to integrate into media workflows. The assessment underscores a broader industry shift from generalist carbon accounting tools toward sector-specific solutions capable of addressing complex, data-dense verticals. Cedara emphasizes its alignment with advertisers, agencies, and media suppliers and with industry frameworks such as the Ad Net Zero Global Media Sustainability Framework (GMSF).

Cedara Named Major Contender in Carbon Accounting Solutions

ExchangeWire meldet am 10.11.2025, dass Cedara im Everest Group Carbon Accounting Platform PEAK Matrix 2025 als „Major Contender“ eingestuft wurde. Die PEAK-Matrix vergleicht Carbon-Accounting-Plattformen weltweit anhand von Vision, Funktionsumfang, Markteinfluss und Kosten. Cedara-CEO David Shaw betont die Relevanz vertikalisierter Nachhaltigkeitslösungen, die speziell für die Anforderungen der Werbe- und Medienbranche konzipiert sind und sich direkt in Media-Workflows integrieren. Cederas Technologie adressiert Advertiser, Agenturen und Medienanbieter und liefert präzise, umsetzbare Emissions-Einblicke entlang globaler Media-Lieferketten. Gleichzeitig richtet sie sich am Ad Net Zero Global Media Sustainability Framework (GMSF) aus. Die Anerkennung signalisiert wachsende Akzeptanz sektor-spezifischer Klimatools im Adtech-Ökosystem und erhöht den Druck, CO2-Messung und -Optimierung als festen Bestandteil von Mediaplanung, Einkauf und Reporting zu verankern – mit zunehmender Nachfrage nach auditfähigen Emissionsdaten.