Cedara
Enterprise software for carbon measurement and optimisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Cedara Inc
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- New York, New York, United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- cedara.io
What Cedara does
Cedara operates a B2B SaaS model built around a proprietary sustainability intelligence platform. It creates value by collecting large volumes of operational and campaign data, mapping that data to recognised sustainability frameworks, and turning it into measurement, reporting and optimisation workflows for enterprise customers. Its commercial model appears modular: a core platform, sector-specific solutions for media and logistics, and API access for embedding emissions intelligence into third-party systems.
Category differentiation
Cedara is not an ad network, DSP or media buying agency. It is enterprise software focused on sustainability and emissions intelligence, including media and supply chain measurement use cases.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cedara is a private B2B software company that provides a sustainability intelligence platform for enterprises, with particular emphasis on media emissions measurement and broader supply chain emissions analytics. Its platform ingests and harmonises operational, campaign and supplier data, then provides reporting, analytics, optimisation and API-based access to emissions intelligence. The company sells primarily to enterprise sustainability teams, agencies, brands, retailers, media buyers and supply chain operators. The business makes money through enterprise software subscriptions and related platform access, with additional value created through modular solutions, API connectivity and integration into customer reporting and optimisation workflows. In advertising, Cedara is positioned around campaign-level carbon measurement and media supply chain mapping; in logistics, it extends into supplier, transport and procurement-related emissions workflows.
Business model & monetisation
The company primarily monetises through enterprise software subscriptions for access to its platform and solution modules. Secondary monetisation comes from API access, implementation and integration scope, data processing volume and expanded workflow usage across teams or business units. There is no evidence of a consumer revenue model; the business is positioned as enterprise infrastructure for sustainability analytics and optimisation.
- Core enterprise platform subscriptions
- Software Subscription
- Media and logistics solution modules
- Software Subscription
- API access and embedded data services
- Pay-per-Use
- Enterprise integrations and implementation scope
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
IQ Digital adds CO2 emissions to campaign reporting
Measurement & Sustainability · Recorded impact score: 3/5
IQ Digital will include CO2-emissions data in its customer campaign reporting, showing grams of CO2 per impression at position level. Emissions calculations are performed by Texas-based measurement provider Cedara, using IQ Digital primary data and the Global Media Sustainability Framework (GMSF) from Ad Net Zero to standardize results. IQ Digital reports an average total intensity of 0.03 grams CO2 per impression versus a cited market average of 0.56 grams. The company intends the metric as an additional steering KPI to help advertisers assess and reduce media-related emissions, and will provide contextual comparison values in reports. IQ Digital is a Düsseldorf-based media sales house and joint venture of several major German publishers, with a claimed reach of 32.9 million digital unique users.
- IQ Digital will report CO2 emissions in customer reporting as grams CO2 per impression on a position basis.
- Emissions calculations are carried out by Texas-based measurement provider Cedara using IQ Digital primary data and the Global Media Sustainability Framework (GMSF) from Ad Net Zero.
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Questions about Cedara
What is Cedara?
Cedara is a private B2B software company that provides sustainability and carbon intelligence tools for media and supply chain operations.
Who uses Cedara?
Its users are enterprise sustainability teams, agencies, brands, media buyers, retailers, logistics teams and technical teams integrating emissions data into internal systems.
How does Cedara make money?
Cedara appears to earn revenue mainly from enterprise software subscriptions, with additional monetisation from API access and integration-related platform usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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