Cedara

Cedara operates a B2B SaaS model built around a proprietary sustainability intelligence platform. It creates value by collecting large volumes of operational and campaign data, mapping that data to recognised sustainability frameworks, and turning it into measurement, reporting and optimisation workflows for enterprise customers. Its commercial model appears modular: a core platform, sector-specific solutions for media and logistics, and API access for embedding emissions intelligence into third-party systems.

Cedara is a private B2B software company that provides a sustainability intelligence platform for enterprises, with particular emphasis on media emissions measurement and broader supply chain emissions analytics. Its platform ingests and harmonises operational, campaign and supplier data, then provides reporting, analytics, optimisation and API-based access to emissions intelligence. The company appears to sell primarily to enterprise sustainability teams, agencies, brands, retailers, media buyers and supply chain operators.

The business makes money through enterprise software subscriptions and related platform access, with additional value created through modular solutions, API connectivity and integration into customer reporting and optimisation workflows. In advertising, Cedara is positioned around campaign-level carbon measurement and media supply chain mapping; in logistics, it extends into supplier, transport and procurement-related emissions workflows.