Climaty AI

The company operates a B2B SaaS and adtech model focused on marketing sustainability. Its core software platform connects to advertisers’ and agencies’ media stacks to measure Scope 3 emissions at campaign and placement level, provide dashboards and scenario modelling, and embed agent-based optimisation tools for campaign planning and delivery. A programmatic execution layer runs carbon-aware media buying with access to verified inventory, while an offset module links measured emissions to certified carbon projects and issues documentation. Value creation comes from enabling marketers to quantify and reduce the carbon footprint of media without sacrificing performance, and from operationalising emissions data directly within planning and buying workflows. Financially, it combines recurring subscription or licence fees for platform access, usage-based or margin-based fees on programmatic media buying, and transaction or service margins on integrated carbon offset projects, with potential additional income from onboarding and integration services.

climaty.ai is an early-stage CliMarTech company headquartered in the UAE with an Indian operating entity. It provides a SaaS platform for advertisers and agencies to measure, optimise, and offset the carbon emissions of marketing and media campaigns, including Scope 3 supply-chain emissions across digital and traditional channels. The company connects into clients’ media stacks, offers agent-based optimisation tools and a carbon-aware programmatic buying layer, and integrates certified carbon offset projects. Revenue is generated from B2B software subscriptions, media execution fees, and margins or commissions on carbon offset transactions, targeting brands, media agencies, trading desks, and sustainability teams managing campaign emissions and performance.