Climaty AI

Climaty AI combines B2B SaaS with adtech transaction economics. It sells software for emissions measurement, campaign automation, and reporting to advertisers and agencies, while also operating a programmatic buying product that can monetise through spend-based fees or media margins. A further value layer comes from offsetting workflows that connect measured campaign emissions to verified climate projects and compliance-ready certification.

Climaty AI is a UAE-based adtech and software company focused on helping advertisers and agencies measure, manage, and reduce the carbon impact of digital advertising. Its product suite includes a carbon measurement and analytics platform for campaign emissions tracking, a carbon-aware programmatic buying platform, an AI-driven campaign automation workspace, and an offsetting workflow tied to certified climate projects. Its customers are business users rather than consumers, particularly advertisers, media agencies, performance teams, CMOs, and sustainability functions.

The company appears to generate revenue through a hybrid model combining software subscriptions, media-spend-linked fees, and service or margin income from offsetting workflows. Its commercial positioning is differentiated by embedding sustainability data directly into campaign planning, optimisation, and reporting, rather than offering sustainability as a standalone reporting layer.