Observed Signal · Sep 3, 2026 · M&A - Completed · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Pyure Acquires Klima&so in German Green AdTech Consolidation
Berlin-based Pyure, a sustainability technology company founded in 2024, has fully acquired Klima&so, a startup that measures CO₂ emissions from organic social media, creator content, and streams. This is Pyure's first acquisition and marks the first visible consolidation among German providers that quantify advertising emissions. The purchase price was not disclosed. Klima&so was founded in 2022 by Jean-Paul Laue and Patrick Schnitzler without external capital. Its calculation model, using 242 variables and developed with external scientific expertise, will be integrated into Pyure's sustainability suite, extending coverage from paid social to organic reach. The brand will be retained initially. Both founders will remain as advisors, while Pyure COO Corinna Heßler takes over operational management. Klima&so recently won the German Sustainability Award 2025 in the 'Advertising and PR' category.
First visible merger of two German providers that measure advertising emissions signals consolidation in the niche green AdTech segment; deal is small and financial terms undisclosed.
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Key Takeaways & Evidence Grounding
- Pyure has fully acquired Klima&so in its first acquisition since Pyure's founding in 2024.
- The purchase price was not disclosed.
- Klima&so's CO2 calculation model uses 242 variables and was developed with external scientific expertise; it will be integrated into Pyure's sustainability suite, expanding measurement to organic social media, creator content, and streams.
- Klima&so founders Jean-Paul Laue and Patrick Schnitzler will remain as advisors, while Pyure COO Corinna Heßler takes over operational management.
- Klima&so won the German Sustainability Award 2025 in the 'Advertising and PR' category.
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