Octave

Octave creates value by aggregating premium publisher inventory and audience data into a unified commercial offering for advertisers and agencies. It monetises this access through campaign-based media sales across audio, podcasts, video, CTV and display, while also offering higher-value managed services such as branded content production, campaign planning and optimisation. Its software component, Octaveai, extends the model by enabling faster audio ad creation and dynamic creative optimisation, which can support software-style or bundled commercial arrangements alongside media spend.

Octave is a UK media monetisation business operating under Octave IP Limited. It sells advertising access to premium audio, podcast, video, connected TV and display inventory, primarily for brands and media agencies, and supplements that inventory with first-party audience targeting, campaign planning, creative production and measurement. The company appears closely tied to News UK assets and partner inventory, with historic roots as a Bauer-News UK joint venture and current majority ownership by News Corp Uk & Ireland Limited.

Its revenue model blends managed media sales with service-based campaign execution and a newer software-like layer through Octaveai, an audio creative orchestration and optimisation product. In practice, Octave makes money by packaging premium UK media supply, applying proprietary audience segments, producing and optimising creative, and charging against campaign spend through media sales, sponsorship arrangements and related service fees.